Loyalty360 Reads: February 21st, 2019

  • February 21 2019
  • Resource: Daily News

The Four Metrics for Great CX   Forbes has posted a list of the four metrics that “support great customer experience measurement.” The article addresses a very really challenge marketing professionals face: too much data. The...Read More

Customer Experience Survey Reveals Key Findings on Artificial Intelligence

  • February 21 2019
  • Resource: Daily News
  • Duy Nguyen | Loyalty360

COPC Inc, a customer experience consulting firm, and Execs in The Know, a community of customer experience professionals, have announced the release of the 2018 corporate edition of the Customer Experience Management Benchmark (CXMB) series. The...Read More

New Survey from Ally Shows Online Ratings Don’t Affect Every Industry

  • February 21 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Many of us, including myself, are fascinated by online ratings. If my vacuum cleaner breaks, I’ll run a Google search for “best vacuum cleaner,” and I’ll end up ordering whichever one has the most internet hype, the most...Read More

Loyalty360 Reads: February 20th, 2019

  • February 20 2019
  • Resource: Daily News

E-commerce Strengthens Walmart   Walmart has reported strong sales growth during the holiday quarter. The retailer states that the growth was due to the expansion of its grocery pickup and delivery business, as well as a broadening of its...Read More

Disney Leads in Driving Emotional Connections

  • February 20 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media...Read More

Aimia’s Guide to Tackling Data and Analytics Challenges: Webinar Preview

  • February 20 2019
  • Resource: Daily News
  • Sara Galloway | Aimia

Just like oil powers nearly all mechanization in the developed world, data powers nearly all marketing strategies and platforms. Without data, the digital economy would grind to a halt. For this reason, meeting the challenges of data and analytics...Read More

Loyalty360 Reads: February 19th, 2019

  • February 19 2019
  • Resource: Daily News

The Rise of the Chief Motivational Officer   At Forbes, Carrie Kerpen reports on Pam Kaufman, recipient of the 2019 Wonder Women Mentorship Award from Women in Toys and Entertainment. Upon receiving this honor, Kaufman emphasized the...Read More

Maritz Loyalty Executive Advises on the Future of Customer Loyalty

  • February 19 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

There has been a lot of buzz recently in the market from brands and technology providers alike that the customer loyalty industry is changing. This change is creating challenges for some in the market to “keep up.” While transactional...Read More

Wyndham to Evolve Its Loyalty Program

  • February 19 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Wyndham has announced major changes coming to Wyndham Rewards on April 3. It looks to increase program engagement by making its rewards more accessible to its core customers. A direct response to research and feedback from program members, the...Read More

Loyalty360 Reads: February 18th, 2019

  • February 18 2019
  • Resource: Daily News

Ikea Launches Furniture Leasing   The Swedish furniture retailer Ikea has announced that it is launching a pilot for a “scalable subscription service.” Members of Ikea’s program, which is being tested in Switzerland, will...Read More

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