Customer Loyalty Program Best Practices - 5 Steps to Success

  • April 02 2020
  • Resource: Loyalty Today
  • The Formation Team

If your brand has a loyalty program, there’s a good chance that it was created initially to get more customers in the door… and keep them coming back to buy more. These programs were intended to offer savings and make consumers...Read More

Participant Perspectives on the Future of Retail

  • May 16 2019
  • Loyalty Management: Articles
  • Katrina Noelle

What feedback loops and market research programs are your company taking to make sure you stay on the “cutting edge” of what your customers want? Staying ahead of the curve with regards to customers perceptions, needs and expectations...Read More

Reward Your Customers for Buying Sustainable Products and Build Your Brand Loyalty

  • April 01 2020
  • Resource: Loyalty Today
  • Elodie Rodriguez, Consultant

We know that at least 1 in 2 consumers is willing to spend more to buy from a company that drives positive environmental impact (Nielsen). More specifically, members of Gen Z are willing to pay up to an extra 10-15% for certain sustainable...Read More

KNow Your Customer Better

  • May 03 2019
  • Loyalty Management: Articles

1. What are the various types of data gathering? The numbers of ways companies can access and gather data seem to grow exponentially every year. Information can be gathered actively (through surveys, market research, panels, communities, ad...Read More

Points Aren’t the Point

  • March 31 2020
  • Resource: Loyalty Today
  • The ICF Next Team

If your brand doesn’t earn active participation through experiences that make customers feel appreciated and understood in a human way, they’ll find a new brand that does. When we ask customers about the brands they are most loyal to,...Read More

3 Ways to Listen to The Voice of The Customer

  • May 02 2019
  • Loyalty Management: Articles
  • Mike Oberle, Epsilon

Marketers often plan and align loyalty programs and promotions to match larger marketing plans. While intentions are good, this approach can result in too heavy of a focus on internal goals instead of actually listening to the voice of the...Read More

The Rise of Connection Marketing: Four Ways to Engage with Your Consumer Community During the COVID-19 Crisis

  • March 30 2020
  • Resource: Loyalty Today
  • Jordan Ben

Navigating the COVID-19 crisis is uncharted territory for everyone. Companies are drastically changing their operations as cities and states respond to the outbreak. Many Americans find themselves sheltering in place and millions are working from...Read More

Using Customer Preferences to Create a Better Customer Experience

  • May 02 2019
  • Loyalty Management: Articles
  • Matt Brown, VP of Product at Voxbone

The ability to deliver a great customer experience can go a long way towards separating your business from other competitors in your market space. A 2017 survey from Gartner showed that 81% of companies were looking to compete directly on that...Read More

B2B and Channel Partner Loyalty: Elevating Program Engagement

  • March 27 2020
  • Resource: Loyalty Today
  • Simon Jeffs, Senior Loyalty & CRM Consultant

As much as a business will rely on its internal sales team to advance its commercial direction, many businesses utilise external channel partnerships to drive sales. Brands will commonly use a re-seller or distributor network to drive uplift in...Read More

If You Only Remember One Thing – Test and Retest For Superior Customer Experience

  • April 02 2019
  • Loyalty Management: Articles
  • Rob Maille, Head of Customer Experience and Strategy, CommerceCX

Consumer expectations are higher than ever before, and the importance of a strong customer experience is morphing into a highly personalized, highly demanding landscape. With the rise of technology and big data, personalization offers brands a...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?