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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The Loyalty ChallengeCustomer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67% annually. For example, it is estimated that 75% of the...Read More
In business we are always looking for the next best thing. I’m sure every marketer can relate. But to truly discover and unfold the next best thing, we need to focus on the customer, their wants, needs and emotions.
For marketers, the next...Read More
According to a recent article by Retail Week, the majority of retailers have already bought into the idea of AI – with 74% investing in pilot projects. Yet when asked why they wanted to pursue this new technology, most retailers couldn&rsquo...Read More
Consumer privacy and security are becoming increasingly serious issues when it comes to loyalty rewards programs. More customers are worried that loyalty cards could compromise their cyber security by opening them up to identity theft or a data...Read More
Successful brands use data to direct business strategy, optimise customer journeys and craft relevant content to build long-term relationships. The beauty of loyalty is it’s the most influential mechanism for capturing customer data while...Read More
Many brands insist on sticking to the same paths to build customer loyalty, regardless of efficacy. They’re sending weekly email deals, offering loyalty and rewards cards and providing coupons. Now, with the continued proliferation of...Read More
Incentive experts have always talked about how the presentation an award is just as important as the award itself. In fact, an IRF Study found that 40% – 50% of the reward experience has nothing to do with the award. Presenting an award in...Read More
With summer coming to an end, marketers should reflect on their successes of the season and identify areas of opportunity to plan ahead for the upcoming holiday season and beyond. The National Retail Federation forecasts that retail sales will...Read More
3 legal and ethical reasons your email marketing should be accessible, and tips for getting thereConsumers on average receive 121 emails per day. As marketers, it’s our responsibility to ensure all recipients are able to view, read...Read More
PetSmart Unites Pet Parents with Lasting Value
There has been an enormous shift in the humanization of pets as their place in a household has evolved from simply being a pet to becoming a member of the family. PetSmart, the world’s largest...Read More