4 Goals Every B2B Loyalty Program Needs

  • February 07 2023
  • Resource: Loyalty Today
  • The Brierley Team

B2B customer engagement and customer loyalty mirror many of the same principles we apply for B2C consumers. However, B2B loyalty marketing does have unique challenges. In another article, we highlighted the 3 Core Principles every...Read More

Should Your Retail Business Offer A Paid Loyalty Program?

  • February 06 2023
  • Resource: Loyalty Today
  • The Baesman Team

As more and more retailers offer paid loyalty programs, some are asking themselves if they should consider adding the model to their repertoire. This approach can completely change the traditional loyalty model of transactions-first for...Read More

Understanding the 5-Step Consumer Decision Making Process

  • February 03 2023
  • Resource: Loyalty Today
  • Barbara Kekes-Szabo, Antavo

Have you ever considered that the most important stage in the sales process might not be when a customer hands over their money? When it comes to purchasing a product or service, customers go through a process to make their decision. Their buying...Read More

2023 Could Be a Wild Ride For Brand Marketers: Best Practices to Keep You on Track

  • February 02 2023
  • Resource: Loyalty Today
  • Kylie Burness, Rachel Cooper, Michael Cowen, Jeremy Mullman, and Laurie Naranjo, ICF Next

From once-in-a-decade weather events to historic political happenings, 2023 is already off to a turbulent start. All brands—regardless of size, industry, or heritage—need to continue pivoting to address changes and needs from varied...Read More

Customer Acquisition: The Most Frequently Asked Questions

  • February 01 2023
  • Resource: Loyalty Today
  • The Baesman Team

Customer acquisition is the process of finding new customers for your business. It should be a key focus area for most companies, as acquiring new customers is one of the most effective ways to grow your revenue. However, it can be challenging to...Read More

The Power of Consumer Loyalty: Tactics for Success

  • January 31 2023
  • Resource: Loyalty Today
  • Ramya Murali, David Macey, Kevin Tobin, Ali Daily, Lauren Stefenson, Deloitte

Across the United States, forces impacting consumer spend are at play, ranging from pent-up demand stemming from COVID-19 to pressures from inflation. These forces present consumer-facing companies with a challenge and opportunity—how can...Read More

Mission: Loyalty — Finding the Right Loyalty Program Technology

  • January 30 2023
  • Resource: Loyalty Today
  • Jessica Mizerak, Antavo

The technology behind loyalty programs is like the lab coat-wearing scientists in a spy organization. They might be in the background, but at the end of the day, it’s their cool gadgets that help James Bond save the day. That’s why you...Read More

The Value of Increasing Point Utility in Loyalty Program

  • January 27 2023
  • Resource: Loyalty Today
  • Lauren Sutherland, ICF Next

The utility of points—or the number of ways points can be earned and redeemed or “spent” outside of a brand’s core product or service offering—grew significantly in the past few years. While there are many drivers...Read More

SMS or Email Marketing: Which One Is Best for Your Business?

  • January 26 2023
  • Resource: Loyalty Today
  • The Baesman Team

To text or to email—that is the question.SMS and email are both highly effective marketing channels for engaging customers and achieving maximum ROI. However, choosing between SMS and email marketing for your business can be challenging...Read More

Accelerating Loyalty Value to Drive Engagement and ROI

  • January 25 2023
  • Resource: Loyalty Today
  • The Bakkt Team

Bakkt® takes the pain points that loyalty program owners are facing and helps turn them into opportunities for loyalty solution innovation. Our latest report, “Accelerating Loyalty Value to Drive Engagement and ROI&rdquo...Read More

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