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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in.
Doesn’t it seem that every year we come across...Read More
In most cases, ongoing sales are the end game to any loyalty initiative. And to do that, loyalty strategies come into play. But before you really get to loyalty, you need to build an affinity game plan. It’s the emotional connection...Read More
Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better? If you work in marketing, you know that the pressure is always on to stretch those...Read More
Delta Air Lines, originally founded as a small crop-dusting operation named Huff Daland Dusters in 1924, has grown into one of the world’s largest airlines, serving more than 180 million customers each year. They are also the creators of one...Read More
One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers.That means there are KPIs on both sides. Retailers want a program that brings in revenue by increasing purchase frequency, basket size, and...Read More
Email has always been referred to as a relationship channel. It’s a channel that enables a dialogue with a customer. That being said, personalization needs to be top of mind for marketers as they focus on sustaining customer relationships...Read More
When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too.
I’m lucky to lead a team that is at the top of its field. For the past decade our...Read More
One of the most reliable methods of measuring a marketing campaign's effectiveness is to conduct an A/B test. Generally, these tests unfold in the following way: the purchasing patterns of two groups, Group A and Group B, are tracked, with...Read More
In my last article, I discussed how to set the foundation for achieving a 360-degree view of your customers and the role of data. Here, I’m going to explore how marketers can make data actionable and realize the benefits of the enhanced...Read More