The Value of Loyalty for Telecoms Brands

  • February 27 2019
  • Resource: Loyalty Today
  • The CrowdTwist Team

The Loyalty ChallengeCustomer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67% annually. For example, it is estimated that 75% of the...Read More

The Future of Loyalty - Discovering the Value of Your Customers

  • September 04 2018
  • Loyalty Management: Articles
  • Rick Wetzel, Epsilon

In business we are always looking for the next best thing. I’m sure every marketer can relate. But to truly discover and unfold the next best thing, we need to focus on the customer, their wants, needs and emotions. For marketers, the next...Read More

Thinking About AI? Start With The “Why”.

  • February 26 2019
  • Resource: Loyalty Today
  • The HTK Team

According to a recent article by Retail Week, the majority of retailers have already bought into the idea of AI – with 74% investing in pilot projects. Yet when asked why they wanted to pursue this new technology, most retailers couldn&rsquo...Read More

The Future of Loyalty Rewards Programs as Customers Grow Increasingly Concerned about Privacy and Security

  • September 04 2018
  • Loyalty Management: Articles
  • By Ray Clopton, CEO and President of Wilbur

Consumer privacy and security are becoming increasingly serious issues when it comes to loyalty rewards programs. More customers are worried that loyalty cards could compromise their cyber security by opening them up to identity theft or a data...Read More

The 4 Analytics Tools Marketers Need

  • February 25 2019
  • Resource: Loyalty Today
  • Sara Galloway, Aimia

Successful brands use data to direct business strategy, optimise customer journeys and craft relevant content to build long-term relationships. The beauty of loyalty is it’s the most influential mechanism for capturing customer data while...Read More

Using The Lockscreen to Build a Mobile-First Loyalty Program

  • September 04 2018
  • Loyalty Management: Articles
  • Robert Seo, CEO Buzzvil U.S.

Many brands insist on sticking to the same paths to build customer loyalty, regardless of efficacy. They’re sending weekly email deals, offering loyalty and rewards cards and providing coupons. Now, with the continued proliferation of...Read More

How Packaging Impacts Perception

  • February 22 2019
  • Resource: Loyalty Today
  • The Hinda Incentives Team

Incentive experts have always talked about how the presentation an award is just as important as the award itself. In fact, an IRF Study found that 40% – 50% of the reward experience has nothing to do with the award. Presenting an award in...Read More

5 Retail Strategies That ‘Sizzled’ This Summer

  • September 04 2018
  • Loyalty Management: Articles
  • Mary Ann Charlton, Epsilon

With summer coming to an end, marketers should reflect on their successes of the season and identify areas of opportunity to plan ahead for the upcoming holiday season and beyond. The National Retail Federation forecasts that retail sales will...Read More

Is Your Email Strategy Inclusive?

  • February 21 2019
  • Resource: Loyalty Today
  • Lauren Gentile, Epsilon

3 legal and ethical reasons your email marketing should be accessible, and tips for getting thereConsumers on average receive 121 emails per day. As marketers, it’s our responsibility to ensure all recipients are able to view, read...Read More

PetSmart Unites Pet Parents with Lasting Value

  • September 04 2018
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

PetSmart Unites Pet Parents with Lasting Value There has been an enormous shift in the humanization of pets as their place in a household has evolved from simply being a pet to becoming a member of the family. PetSmart, the world’s largest...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?