Loyalty Points Are Here to Stay. So Are Heightened Member Expectations

  • May 02 2019
  • Resource: Loyalty Today
  • Joerg Granacher, ICF Next

Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in. Doesn’t it seem that every year we come across...Read More

Trying to Build Loyalty? Work on Your Affinity Game First.

  • October 01 2018
  • Loyalty Management: Articles
  • Kaitlyn Mitchell, HelloWorld

In most cases, ongoing sales are the end game to any loyalty initiative. And to do that, loyalty strategies come into play. But before you really get to loyalty, you need to build an affinity game plan. It’s the emotional connection...Read More

Can We Just Change the Channel? Five Ways to Optimize your Social Media Channels

  • April 30 2019
  • Resource: Loyalty Today
  • The Brierley+Partners Team

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know that the pressure is always on to stretch those...Read More

Delta Air Lines: Building Emotional Connection to Drive Loyalty

  • October 01 2018
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

Delta Air Lines, originally founded as a small crop-dusting operation named Huff Daland Dusters in 1924, has grown into one of the world’s largest airlines, serving more than 180 million customers each year. They are also the creators of one...Read More

6 Reasons You (and Your Customers) Need a Customized Loyalty Program

  • April 26 2019
  • Resource: Loyalty Today
  • Danielle Perez, Clarus Commerce

One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers.That means there are KPIs on both sides. Retailers want a program that brings in revenue by increasing purchase frequency, basket size, and...Read More

5 Tips For Developing A Personalization Strategy That Drives Loyalty To Your Brand

  • October 01 2018
  • Loyalty Management: Articles
  • Kara Trivunovic, Epsilon

Email has always been referred to as a relationship channel. It’s a channel that enables a dialogue with a customer. That being said, personalization needs to be top of mind for marketers as they focus on sustaining customer relationships...Read More

Improving Brand Engagement Through Human-Centered Loyalty Technology

  • April 25 2019
  • Resource: Loyalty Today
  • Guy Cierzan, ICF Next

When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too. I’m lucky to lead a team that is at the top of its field. For the past decade our...Read More

Measure Loyalty Program ROI With These Key Metrics

  • October 01 2018
  • Loyalty Management: Articles
  • Len Llaguno, Kyros Insights

One of the most reliable methods of measuring a marketing campaign's effectiveness is to conduct an A/B test. Generally, these tests unfold in the following way: the purchasing patterns of two groups, Group A and Group B, are tracked, with...Read More

Can We Just Change the Channel? Five Ways to Fortify Your Mobile Marketing Channel

  • April 24 2019
  • Resource: Loyalty Today
  • Renea Keish, Brierley+Partners

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know that the pressure is always on to stretch those...Read More

The Building Blocks Of Personalization, Block Two: Making Data Useful

  • October 01 2018
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

In my last article, I discussed how to set the foundation for achieving a 360-degree view of your customers and the role of data. Here, I’m going to explore how marketers can make data actionable and realize the benefits of the enhanced...Read More

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