The Public Loves Publix

  • August 23 2011
  • Resource: Loyalty Today

Some might call it Southern hospitality, but I think the politeness and civility shown to customers by Publix’ employees is much more than that – it’s a corporate culture and philosophy.  And I’m not the only one who...Read More

Is Social Targeting the Next Analytics Frontier?

  • August 23 2011
  • Resource: Loyalty Today

Bankers, at their core, are risk managers. The fiduciary responsibility of the institution to its customers demands this point of view but sometimes gets in the way when the marketing department comes calling. I remember sitting in on a...Read More

Want to Keep Your Customers? 7 Tips to Boost Customer Retention

  • Resource: Loyalty Today

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on acquisition rather than retention. According to...Read More

Revolutionizing Travel Experiences: Gen Z and Millennials Embrace Loyalty Programs

  • Resource: Loyalty Today
  • Katie Berndt, ICF Next

Some prognosticators say loyalty is dead with younger generations, but the data tells a different story. Results from a recent eMarketer survey demonstrate the opposite with millennials (and higher earners) as the most likely to belong...Read More

How Do Instant Win Games Work? [And How to Use Them to Your Advantage]

  • Resource: Loyalty Today
  • The Cataboom Team

Today’s consumers are more advertising savvy than ever. They unconsciously ignore ads, click out of popup, and hesitate to give away personal information to brands even for personalized deals. This is where gamification marketing can make a...Read More

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