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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Some might call it Southern hospitality, but I think the politeness and civility shown to customers by Publix’ employees is much more than that – it’s a corporate culture and philosophy. And I’m not the only one who...Read More
Bankers, at their core, are risk managers. The fiduciary responsibility of the institution to its customers demands this point of view but sometimes gets in the way when the marketing department comes calling.
I remember sitting in on a...Read More
Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on acquisition rather than retention. According to...Read More
Some prognosticators say loyalty is dead with younger generations, but the data tells a different story. Results from a recent eMarketer survey demonstrate the opposite with millennials (and higher earners) as the most likely to belong...Read More
Today’s consumers are more advertising savvy than ever. They unconsciously ignore ads, click out of popup, and hesitate to give away personal information to brands even for personalized deals. This is where gamification marketing can make a...Read More