Article of Interest: 20 Ways to Kill Customer Loyalty

  • August 25 2011
  • Resource: Loyalty Today

Are your customers loyal? I’m sure you have some loyal customers, or odds are you wouldn’t be in business; however, I’m sure there’s quite a few that aren’t truly loyal to your company or your brand. Shep Hyken, the...Read More

Enhancing Customer Intimacy

  • August 25 2011
  • Resource: Loyalty Today

The Internet being what it is, I should disabuse you now of any notion that this is a conversation about getting into bed with your customers—unless, of course, you manufacture beds. But even then, the kind of customer intimacy I’m...Read More

How Customer Centric Are You?

  • August 24 2011
  • Resource: Loyalty Today

We’ve all heard that “location, location, location” is the golden rule of real estate. In customer relationships the parallel is “service, service, service.” In fact, the key to successfully managing a customer...Read More

Your Customer is Not a Number. Using Persona Development to Breathe Life into Otherwise Deadly Dull Marketing Statistics

  • August 23 2011
  • Resource: Loyalty Today

To a lot of marketers, statistics are just about dull, one-dimensional numbers. If they see any nuance to them, it’s in varying shades of gray along a black-white scale. So many marketers struggle to make effective use of stats in their...Read More

The Public Loves Publix

  • August 23 2011
  • Resource: Loyalty Today

Some might call it Southern hospitality, but I think the politeness and civility shown to customers by Publix’ employees is much more than that – it’s a corporate culture and philosophy.  And I’m not the only one who...Read More

Is Social Targeting the Next Analytics Frontier?

  • August 23 2011
  • Resource: Loyalty Today

Bankers, at their core, are risk managers. The fiduciary responsibility of the institution to its customers demands this point of view but sometimes gets in the way when the marketing department comes calling. I remember sitting in on a...Read More

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