Transforming a Company Culture to Achieve Customer Delight

  • October 06 2011
  • Resource: Loyalty Today

I believe that the heart of creating customer delight begins with our people. It is necessary to create a company culture that thrives on making customers smile. Easier said than done, I know. I’ll admit, when I began as CEO in 2008, there...Read More

How to develop a blog strategy that supports your business goals

  • October 05 2011
  • Resource: Loyalty Today

Before I can even talk about blog strategy, I have to admit that I am not naturally a strategic thinker. I am rumored to be organized and slightly more analytical than your average writer, but I am first and foremost a creative, right-brained...Read More

Reward and Recognition in TV and Movies

  • October 04 2011
  • Resource: Loyalty Today

Our minds are trained to process information best through the use of stories.  It’s no surprise then that one of the best ways we can learn about reward and recognition is through television and the movies.  Last week’s...Read More

From Microsoft to Jewel-Osco: How Companies are Leveraging Deal Vendors

  • October 04 2011
  • Resource: Loyalty Today

Given the increasing saturation of the “deals” market, Microsoft has made a much talked about and speculated move here. Consumers do not want to sort through the 6-10 different emails they are receiving daily from all of the deals...Read More

It's Customer Service Week!

  • October 04 2011
  • Resource: Loyalty Today

Almost every company is in the customer care business, whether you are a B2B or B2C company; you, your employees and your colleagues are all delivering some sort of customer service day in and day out. Be it good, bad or indifferent…At...Read More

Customer Advisory Boards: Expense or Investment?

  • October 04 2011
  • Resource: Loyalty Today

Actually, it’s all up to you.  You get to choose.  So then … does knowing that make you feel empowered … or is it already causing you some anxiety? I have had the opportunity to observe firsthand both situations...Read More

Do It Yourself?

  • October 04 2011
  • Resource: Loyalty Today

One of the greatest ironies about Loyalty Marketing is how people continually oversimplify the space. Among numerous industry sizing studies, it has been pointed out more than once that the biggest “competitor” in the industry is...Read More

Policing Online Peer to Peer Recognition

  • October 03 2011
  • Resource: Loyalty Today

One of the core features of the LoyalNation P.R.I.D.E. Platform is the ability to link participants together through peer to peer recognition.  The benefits to this include across the organization transparency of achievement metrics...Read More

Real-Time Dinner with David Meerman Scott at DMA:2011

  • October 02 2011
  • Resource: Loyalty Today

As previously mentioned, I am at DMA:2011 in Boston with David Meerman Scott and he was the featured guest at our executive dinner this evening.  We invited marketing executives attending this conference to have dinner with the best-selling...Read More

Groupon Reveals Groupon Rewards

  • September 30 2011
  • Resource: Loyalty Today

Last week I posted a blog about the limitations of Groupon and the need for businesses to focus on a loyalty initiative as well as daily deals to retain customers drawn in by the discounts. So imagine my surprise when this Wednesday my twitter...Read More

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