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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Last week thousands of marketers met right here in Boston at the 2011 DMA Conference and we were there. So what was everyone talking about? There were 2 key, recurring themes that we noticed.Data as the Enabler Many of us have more...Read More
Everyone wants a deal. That statement seems true enough in today’s world. For instance, some of the hottest websites and stocks right now are Groupon, Living Social, and Yipit. Even if you don’t hit the web for a deal, I am sure that...Read More
Many CRM systems are still built as though one-size-fits-all. That’s not terribly surprising: In the early days, having any kind of CRM system was better than having no CRM system at all, so a one-size-fits-all approach was acceptable...Read More
Have you ever made dinner reservations at multiple restaurants and then forgotten to cancel the ones that you didn’t use? While multiple reservations might be convenient for diners, no-shows cost restaurants thousands of dollars per month...Read More
In my position as research assistant at VIPdesk, I often list and quote companies that top and make various J.D. Power & Associates surveys and lists but until recently, I never really thought much about the J.D Power and Associates firm or...Read More
At Safelite AutoGlass®, each of our markets tracks its own Net Promoter Score (NPS). At the end of the year, we followed up with our top 10 NPS markets to ask the general managers how they deliver customer delight.
Rick Harvey, General...Read More
As my team prepares to be part of Airline Information’s ATPS/Co-Brand 2011 Airline and Travel Payments Summit in Toronto Canada this week, rumors of American Airlines filing for bankruptcy protection got my attention.
Not only did the...Read More
A few weeks ago I attended the Western States Acquirers Association Annual Conference where I was lucky enough to be entertained (because presentation sounds so boring compared to what it was) by the keynote speaker Scott Stratten, the president...Read More
In my last post, titled How to find the most profitable growth opportunities, I talked about the first of three main customer challenges that we solve with our Customer Intelligence solutions, finding the best growth opportunities, which...Read More
I was checking email and some social sites last night and saw a post on LinkedIn making reference to “missing Steve Jobs”. I thought it was a comment about his announcement to retire from leadership at Apple this past month until I...Read More