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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Are your customers loyal? I’m sure you have some loyal customers, or odds are you wouldn’t be in business; however, I’m sure there’s quite a few that aren’t truly loyal to your company or your brand. Shep Hyken, the...Read More
The Internet being what it is, I should disabuse you now of any notion that this is a conversation about getting into bed with your customers—unless, of course, you manufacture beds.
But even then, the kind of customer intimacy I’m...Read More
We’ve all heard that “location, location, location” is the golden rule of real estate. In customer relationships the parallel is “service, service, service.”
In fact, the key to successfully managing a customer...Read More
To a lot of marketers, statistics are just about dull, one-dimensional numbers. If they see any nuance to them, it’s in varying shades of gray along a black-white scale. So many marketers struggle to make effective use of stats in their...Read More
Some might call it Southern hospitality, but I think the politeness and civility shown to customers by Publix’ employees is much more than that – it’s a corporate culture and philosophy. And I’m not the only one who...Read More
Bankers, at their core, are risk managers. The fiduciary responsibility of the institution to its customers demands this point of view but sometimes gets in the way when the marketing department comes calling.
I remember sitting in on a...Read More
Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on acquisition rather than retention. According to...Read More
Today’s consumers are more advertising savvy than ever. They unconsciously ignore ads, click out of popup, and hesitate to give away personal information to brands even for personalized deals. This is where gamification marketing can make a...Read More