EMC's big opportunity with big customer data

  • October 26 2011
  • Resource: Loyalty Today

Jim Bampos presented in a session today at PBLS11 titled, Driving the Total Customer Experience with Data.  He described the extraordinary journey he’s led his company on to manage customer experience and how it literally ...Read More

What Brands and Social Media Players Can Learn from The Grateful Dead

  • October 26 2011
  • Resource: Loyalty Today

Yeah – I know, many of you are thinking Social Steve puts the name Grateful Dead in the headline and expects many hits … it is like putting the “sex” in anything and stirring interest.“They love each other …...Read More

Leveraging Technology to Improve Customer Delight

  • October 26 2011
  • Resource: Loyalty Today

Cutting the time customers have to wait for your services can greatly improve your business opportunities, as shared earlier on our blog. Luckily, technology is making it easier than ever to more quickly reach your customers. Following is our...Read More

The Consumer Packaged Good Dilemma

  • October 26 2011
  • Resource: Loyalty Today

What type of loyalty marketing strategy can be developed to help consumer packaged goods (CPG) manufacturers identify their best customers, grow their businesses, and ultimately increase patronage and loyalty toward their brands? CPGs want to...Read More

Reputation Management: How to Mitigate a Brand Attack

  • October 25 2011
  • Resource: Loyalty Today

Many customers rely heavily on search engine results as a research/decision making tool, but what happens when a search engine results page produces a negative comment about your brand? Are you taking a reactive approach to negative attacks...Read More

Is Airline Ancillary Revenue a Loyalty Killer?

  • October 25 2011
  • Resource: Loyalty Today

I’ve been tracking the airline industry since 1978 when deregulation took place. We’ve come a long way since then as we have seen the introduction of the hub and spoke route system, a new breed of discount carriers, and now ancillary...Read More

ANA Masters of Marketing provides inspiration and vision for growth

  • October 25 2011
  • Resource: Loyalty Today

ANA Masters of Marketing kicked off its general session with blockbuster brands, and equally interesting Marketing executives. I knew I would hear from some executive firepower, but I did not expect to walk away with this level of inspiration...Read More

Mortgage Refinance, Is There a Loyalty Play?

  • October 25 2011
  • Resource: Loyalty Today

It’s a curious situation.  As the company doing the data processing for many lenders who do refinances, we’re always asked to remove current customers. It is common practice but why?  The models are telling us they’d...Read More

Marketing through social media or mobile

  • October 24 2011
  • Resource: Loyalty Today

Which new channel is winning with the customer? Given the current hype about social media as a marketing channel I thought it might be nice to see how our respondents in the Pleased to Meet You survey responded to this channel. In particular we...Read More

Are You Ready for the Social Supply Chain?

  • October 24 2011
  • Resource: Loyalty Today

As I look forward to the holiday season (yes it is hurtling towards us again), I now do all of my planning, negotiating and actual shopping from the comfort of my armchair. And as a result, my buying habits have changed over the past few years...Read More

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