More Loyalty Program Reward Options

  • October 28 2011
  • Resource: Loyalty Today

By: Clifton BeyerLast week Erika’s blog post regarding Express clothing stores credit card loyalty program started a conversation about loyalty program rewards. Loyalty program rewards are not a one size fits all solution just like loyalty...Read More

Loyalty Rewards Based on Social Influence

  • October 28 2011
  • Resource: Loyalty Today

Seeing the strong rumor that Klout raised $30 million on a valuation of $200 million got me to thinking about the future of endorsements and loyalty programs.  This 3 year old company has a vision of their Klout becoming like a credit score...Read More

Which Half of your Marketing Dollars are You Wasting?

  • October 27 2011
  • Resource: Loyalty Today

John Wanamaker famously said that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Most companies collect enormous amounts of data about their customers but few use this data...Read More

Understanding the Affluent Market

  • October 27 2011
  • Resource: Loyalty Today

Understanding the affluent market is a challenge, especially today, with so many uncertainties in the economy. It is critical, however to gain an understanding of this market and to determine how to gain their loyalty. Much of the affluent...Read More

Social Storytelling for Business: 3 Easy Steps to Better Convey Your Message

  • October 27 2011
  • Resource: Loyalty Today

True story:  I think we don’t get to where we are in life without help from our mentors.  I have had a few really good ones in my life, but my first one was my teacher, my friend, and my pastor.  He was the first to speak to...Read More

Customer Engagement as the Cornerstone to Sustainable, Predictable, Profitable Growth

  • October 27 2011
  • Resource: Loyalty Today

Are you a B2B company looking to achieve sustainable, predictable, profitable growth (SPPG)?  Referencing The B2B Executive Playbook by Sean Geehan, SPPG is the holy grail of goals for any B2B organization.  Throughout my career, I...Read More

The customer loyalty odds favor Pinnacle Entertainment

  • October 26 2011
  • Resource: Loyalty Today

Andy Swenson, VP of Database and Revenue Management at Pinnacle Entertainment outlined their approach to customer loyalty, which included some great takeaways for companies in any industry. The gaming resorts leader partnered with Teradata to...Read More

Morton's Has a Stake in CRM-Based Marketing Approach

  • October 26 2011
  • Resource: Loyalty Today

Beth Negus Viveiros from Chief Marketer interviews Brad Rukstales, President & CEO of CAC Group, Inc. about his work with Morton’s the Steakhouse to develop a unique CRM-based marketing approach.  It describes in detail how...Read More

Build trust to earn loyalty the Disney way

  • October 26 2011
  • Resource: Loyalty Today

Scott Hudgins, VP of Customer Managed Relationships at The Walt Disney Company shared details about how Disney has approached CRM and the guiding principles and key learnings that have driven their success. They began their CRM process in...Read More

Social Data Integration: The Science of Sharing (Infographic)

  • October 26 2011
  • Resource: Loyalty Today

Everyone in the Customer Intelligence world is used to the term Customer Data Integration (CDI).  Now, data from the digital age needs to be integrated, Social Data.  Social Data by its very nature already links a persona to a brand or...Read More

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