CONTENT GALLERY

Bankers, at their core, are risk managers. The fiduciary responsibility of the institution to its customers demands this point of view but sometimes gets in the way when the marketing department comes calling. I remember sitting in on a...Read More

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on acquisition rather than retention. According to...Read More

Leveraging Chance-to-Win Promotions Few things generate as much excitement as the prospect of winning a big prize. Though consumers face long odds in any chance-to-win game, just the idea of winning a new car or a once-in-a-lifetime vacation...Read More

In part 3 of our series on engagement marketing’s obstacles and opportunities, we talk about dynamic personalization; why it’s essential, and how today’s personalized offers must be built on a solid analytical foundation. For...Read More

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what...Read More

In the vibrant world of marketing, loyalty programs have emerged as a pivotal tool for businesses to retain and reward their customers. Among the various industries that have harnessed the power of loyalty programs, the...Read More