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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
I'm a Netflix subscriber, so, when I received my "personalized" email from Netflix CEO Reed Hastings on September 19, with the first line stating, "I messed up. I owe you an explanation," I thought to myself, "...Read More
The amount of data is doubling every year. Information from devices, machines and social data, (think Big Data) creates an entirely new set of challenges and reinforces the fact that data will continue to grow exponentially for the foreseeable...Read More
Google+ is a rapidly growing social network. In the first 21 days after opening to the public the site grew to 18 million users. It took Facebook 2.5 years to collect that many users. Will that rapid growth mean much to the sustained growth of the...Read More
How well do you know your customers? Oh sure, you probably (hopefully!) know things that happened at your register like what they buy from you, how often and how much. But what else do you know? And how would it help you target...Read More
For a cost estimate, push 1. To schedule an appointment, push 2.
Customer service automated answering just might be the worst thing that ever happened to the customer experience. How many service providers have you cringed at while just trying...Read More
A recent blog on Fast Company promoted the notion of designing business compensation programs similar to superstar athlete structures where variable compensation is as much as 60% of the overall payout. Why it’s different Without...Read More
By: Erika StevensFor the past two weeks on the loyalty marketing blog we have highlighted different kinds of loyalty program rewards. This week I ran across a program that reminded me another way to add value with your loyalty program that doesn...Read More
A person for whom I have professional regard recently sent me a blog they’d written with the opening disclaimer of “You’re not going to like this. Sorry.”
The central tenant of his writing was that “pay...Read More
I recently came across an article titled, “We’re all marketers now” by Tom French, Laura LaBerge, and Paul Magill which truly hit home, seeing that marketing is my primary role – and one that I try to instill on all of my...Read More
A short 8 weeks ago, I wrote about the experience of signing up for Chili’s email campaign. I had volunteered my email address, hoping for a reasonable exchange of well-valued offers.
At the same time, I held my breath that I would not be...Read More