Too Bad Netflix Didn't Have a Customer Advisory Board!

  • November 08 2011
  • Resource: Loyalty Today

I'm a Netflix subscriber, so, when I received my "personalized" email from Netflix CEO Reed Hastings on September 19, with the first line stating, "I messed up. I owe you an explanation," I thought to myself, "...Read More

The Insatiable Demand for Business Analytics

  • November 08 2011
  • Resource: Loyalty Today

The amount of data is doubling every year. Information from devices, machines and social data, (think Big Data) creates an entirely new set of challenges and reinforces the fact that data will continue to grow exponentially for the foreseeable...Read More

3 Innovative Ways Marketers Can Use Google+

  • November 07 2011
  • Resource: Loyalty Today

Google+ is a rapidly growing social network. In the first 21 days after opening to the public the site grew to 18 million users. It took Facebook 2.5 years to collect that many users. Will that rapid growth mean much to the sustained growth of the...Read More

Don't Offend Your Customers

  • November 07 2011
  • Resource: Loyalty Today

How well do you know your customers?  Oh sure, you probably (hopefully!) know things that happened at your register like what they buy from you, how often and how much.  But what else do you know?  And how would it help you target...Read More

Hello, My Name is Peggy

  • November 07 2011
  • Resource: Loyalty Today

For a cost estimate, push 1. To schedule an appointment, push 2. Customer service automated answering just might be the worst thing that ever happened to the customer experience. How many service providers have you cringed at while just trying...Read More

Mike Vick a Model For Your Compensation Model?

  • November 07 2011
  • Resource: Loyalty Today

A recent blog on Fast Company promoted the notion of designing business compensation programs similar to superstar athlete structures where variable compensation is as much as 60% of the overall payout. Why it’s different Without...Read More

Lowe's Promotes Customer Loyalty Without Rewards

  • November 04 2011
  • Resource: Loyalty Today

By: Erika StevensFor the past two weeks on the loyalty marketing blog we have highlighted different kinds of loyalty program rewards. This week I ran across a program that reminded me another way to add value with your loyalty program that doesn...Read More

Engaging Employees: Carrots OR Not?

  • November 04 2011
  • Resource: Loyalty Today

A person for whom I have professional regard recently sent me a blog they’d written with the opening disclaimer of “You’re not going to like this.  Sorry.”  The central tenant of his writing was that “pay...Read More

Article of Interest: We're All Marketers Now

  • November 03 2011
  • Resource: Loyalty Today

I recently came across an article titled, “We’re all marketers now” by Tom French, Laura LaBerge, and Paul Magill which truly hit home, seeing that marketing is my primary role – and one that I try to instill on all of my...Read More

Chili's Email Campaign Tastes Good

  • November 02 2011
  • Resource: Loyalty Today

A short 8 weeks ago, I wrote about the experience of signing up for Chili’s email campaign. I had volunteered my email address, hoping for a reasonable exchange of well-valued offers. At the same time, I held my breath that I would not be...Read More

Displaying results 8461-8470 (of 8618)
 |<  <  843 - 844 - 845 - 846 - 847 - 848 - 849 - 850 - 851 - 852  >  >|