CONTENT GALLERY

During a recent retail co-branded credit card client engagement, it became clear to me that retail co-branded credit cards are generally behind their bank credit card counterparts when it comes to the utilization of digital channels for the...Read More

As 2018 is coming to an end, it’s important to reflect on the successes you’ve achieved this year. For many, personalization has been front and center as marketers continue to enhance their programs by incorporating technology...Read More

The shift toward direct-to-consumer commerce has unleashed a revolution in how brands sell. With traditional retail upended, eCommerce has emerged as an equalizing force for brands, prompting them to reimagine their most significant direct...Read More

Though many consumers probably don’t know it, the Virgin Group is not one company. It’s over 60 businesses worldwide. Among these are the group’s well-known airline, Virgin Atlantic, as well as its communications brand, Virgin...Read More

2019 global customer service insightsLeft waiting on hold, having to repeat yourself every time you get bounced to a new department, dealing with rude customer service agents. We all know some of the frustrations that make people dread contacting...Read More

Holiday giving is emotional. Consumers scour the Internet on Cyber Monday for the perfect gift to wrap carefully under the tree waiting in anticipation as gifts are opened; “Do they like it? Did I pick well?” Consumers like to feel...Read More

We know travel is often one of the largest expenses for a business. While many larger enterprises can benefit from negotiated supplier arrangements with custom discounts, small to medium businesses often find it harder to reach the level of spend...Read More

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet, some customers will consistently choose the...Read More

Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty. As a result, many brands are asking the question, “Is gamification worth the hype and should I invest in a gamification strategy?&rdquo...Read More

While people all over the world communicate differently, everyone understands the significance of McDonald’s hailing golden arches. The company started in 1948 as a single-location, family-owned restaurant, and 70 years later it has become a...Read More