Digital Acquisition Channels: A Key Imperative for Retail Co-branded Credit Cards

  • June 28 2019
  • Resource: Loyalty Today
  • Richard Schenker

During a recent retail co-branded credit card client engagement, it became clear to me that retail co-branded credit cards are generally behind their bank credit card counterparts when it comes to the utilization of digital channels for the...Read More

The Building Blocks of Personalization, Block Three: The Role of Content

  • December 03 2018
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

As 2018 is coming to an end, it’s important to reflect on the successes you’ve achieved this year. For many, personalization has been front and center as marketers continue to enhance their programs by incorporating technology...Read More

The State of D2C Marketing in 2019

  • June 27 2019
  • Resource: Loyalty Today
  • Cristina Dinozo

The shift toward direct-to-consumer commerce has unleashed a revolution in how brands sell. With traditional retail upended, eCommerce has emerged as an equalizing force for brands, prompting them to reimagine their most significant direct...Read More

Virgin Group Rises From Humble Origins and Commits to Customer Loyalty

  • November 01 2018
  • Loyalty Management: Articles
  • Loyalty360 Editorial Staff

Though many consumers probably don’t know it, the Virgin Group is not one company. It’s over 60 businesses worldwide. Among these are the group’s well-known airline, Virgin Atlantic, as well as its communications brand, Virgin...Read More

Facing The Ugly Truth: Poor Customer Service Comes at a Cost

  • June 26 2019
  • Resource: Loyalty Today
  • Jenna McAuliffe

2019 global customer service insightsLeft waiting on hold, having to repeat yourself every time you get bounced to a new department, dealing with rude customer service agents. We all know some of the frustrations that make people dread contacting...Read More

Understanding What Creates an Emotional Connection with Your Donors – It Goes Beyond The NFP

  • November 01 2018
  • Loyalty Management: Articles
  • Heather Schichtel, Account Director, NFP, Epsilon

Holiday giving is emotional. Consumers scour the Internet on Cyber Monday for the perfect gift to wrap carefully under the tree waiting in anticipation as gifts are opened; “Do they like it? Did I pick well?” Consumers like to feel...Read More

Maximising Business Rewards Programs

  • June 25 2019
  • Resource: Loyalty Today
  • CTM Loyalty Team

We know travel is often one of the largest expenses for a business. While many larger enterprises can benefit from negotiated supplier arrangements with custom discounts, small to medium businesses often find it harder to reach the level of spend...Read More

Emotional Loyalty Scoring: Research to know what drives YOUR customers

  • November 01 2018
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson and Sarah Queller, Ph.D, Kobie Marketing

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet, some customers will consistently choose the...Read More

Customer Loyalty Gamification: Should You or Shouldn’t You

  • June 24 2019
  • Resource: Loyalty Today
  • Sara Galloway

Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty. As a result, many brands are asking the question, “Is gamification worth the hype and should I invest in a gamification strategy?&rdquo...Read More

McDonald’s Canada Hopes to Utilize New Technology to Stay Ahead of the Curve

  • November 01 2018
  • Loyalty Management: Articles
  • Loyalty360 Editorial Staff

While people all over the world communicate differently, everyone understands the significance of McDonald’s hailing golden arches. The company started in 1948 as a single-location, family-owned restaurant, and 70 years later it has become a...Read More

Displaying results 71-80 (of 7495)
 |<  <  4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?