CONTENT GALLERY

If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply don’t cut it anymore. With the rise of the ‘unique customer’ who wants everything to be super-personalized and hyper...Read More

Every successful brand needs a profitable customer loyalty program. Companies across industries leverage loyalty programs to identify their most engaged customers, collect behavioral and preference data, and incentivize purchases. Loyalty...Read More

To create a loyalty marketing strategy, it is critical to understand that every customer is unique. Every member has different needs, preferences, communication channels, behavior, and emotions. Approaching all these...Read More

The team at Clio Snacks believes in being curious about new ideas. After all, that’s how their product came into being. Founder Sergey Konchakovskiy invented the chocolate-covered Greek Yogurt bars after seeing his kids’ playing with...Read More

Conducting consumer research is a time-tested and effective way to inform loyalty program decisions. Moreover, qualitative and quantitative research offers strategic opportunities to gather the perspectives of your brand’s target consumers...Read More

Bitcoin and other cryptocurrencies aren't just for digital payments enthusiasts. Cryptocurrencies have completely changed the landscape of digital payments.1 They've given some people untraditional ways be part of the digital economy.In...Read More

Premium loyalty programs have become more common in recent years and are an attractive asset for any brand.   And these stats shine a light on the growing popularity of premium loyalty.  People have been paying to be...Read More

You know the old adage about never getting a second chance to make a first impression? The same is true when you connect with a customer for the first time. However, an effective onboarding strategy provides the opportunity to reinforce, or...Read More

What is zero-party data?Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically changing.  In order to understand why...Read More

Shareholder rewards or shareholder perks are benefits, you, as a retail investor can earn for holding shares of a company. Shareholder rewards should not be confused with dividends. Instead, they are perks that can be redeemed by individual...Read More