Digital Transformation & Digital Acceleration to Improve the Customer Experience (CX)

  • February 22 2023
  • Resource: Loyalty Today
  • The Brierley Team

Digital transformation and digital acceleration are crucial for growing businesses that want an optimized customer experience (CX). Customer expectations, especially their digital experience, have evolved over the past few years...Read More

4 Powerful Personalized Email Marketing Strategies to Increase Your Sales

  • February 21 2023
  • Resource: Loyalty Today
  • The Baesman Team

Want to increase your sales through email marketing? Email marketing can be a powerful way to increase brand exposure and loyalty and ultimately lead to more purchases from more customers. A key part of any successful email campaign is...Read More

The Paradox of Choice in Today’s Loyalty Programs

  • February 20 2023
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Brands have shifted from telling the consumer what they want to let the consumer narrate. All industries have radically shifted to become hyper-consumer centric. This is great news – what better way to build a loyal customer base than to...Read More

5 Ways to Increase C-Store Sales and Outperform Your Competitors

  • February 17 2023
  • Resource: Loyalty Today
  • The PDI Team

Every operator wants to increase the number of customers and grow sales in their stores. But do you know the best way to accomplish this? No matter where your c-store is located, there are many ways to attract more customers and entice them to...Read More

Change Management Drives Loyalty Success

  • February 16 2023
  • Resource: Loyalty Today
  • Barb Olson, The Lacek Group

Imagine you’re a marketing leader who’s spent months—and hundreds of thousands of dollars—preparing to launch a new or refreshed loyalty and customer relationship management (CRM) program. Unfortunately, when you unveil the...Read More

How to Choose the Right Email Marketing Agency for Personalization

  • February 15 2023
  • Resource: Loyalty Today
  • The Baesman Team

No one wants to send emails that languish unread in recipients’ inboxes. Personalization is key if you want your email campaigns to truly connect with your contacts. But how can you make that personalization ideal a reality?  The right...Read More

2023 Cybersecurity Trends: Q&A with PDI CTO Chris Berry

  • February 14 2023
  • Resource: Loyalty Today
  • Chris Berry, PDI

We asked Chris Berry, PDI CTO and General Manager of Security, to provide her thoughts on key cybersecurity trends for 2023. Read on to get the latest updates on the evolving threat landscape and how retailers can reduce risk to better protect...Read More

Building Trust Through Loyalty Fraud Prevention

  • February 13 2023
  • Resource: Loyalty Today
  • Lauren Sutherland, Emily Merkle, and Mark Halterman, ICF Next

Loyalty fraud is not new, but it is increasingAccording to the Loyalty Security Alliance, 17.6% of survey respondents said loyalty fraud grew “a lot” in the last three years, while 23.5% said it grew “somewhat.” And ...Read More

User-Generated Content—Today's Word of Mouth

  • February 10 2023
  • Resource: Loyalty Today
  • Madison Fisher, The Lacek Group

While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer marketing are changing. In a recent white paper from The Lacek Group, “Generationally Speaking: Gen Z Transforms Loyalty...Read More

How to Build the Best Email Marketing Strategy with Your CRM

  • February 09 2023
  • Resource: Loyalty Today
  • The Baesman Team

Have you ever received an email from a brand you like to do business with, but they’re promoting a product that you have no interest in? If you have, the brand is relying on a traditional method of email marketing that focuses on casting a...Read More

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