How to Build Brand Loyalty With Buzz-Making Loyalty Programs

  • October 21 2022
  • Resource: Loyalty Today
  • Tamas Oszi, Antavo

If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply don’t cut it anymore. With the rise of the ‘unique customer’ who wants everything to be super-personalized and hyper...Read More

How to Measure Customer Loyalty Program ROI

  • October 20 2022
  • Resource: Loyalty Today
  • The Brierley Team

Every successful brand needs a profitable customer loyalty program. Companies across industries leverage loyalty programs to identify their most engaged customers, collect behavioral and preference data, and incentivize purchases. Loyalty...Read More

Customer Segmentation Models to Improve the Performance of Loyalty Marketing Campaigns

  • October 20 2022
  • Resource: Loyalty Today
  • Paula Sierra Martinez, Comarch

To create a loyalty marketing strategy, it is critical to understand that every customer is unique. Every member has different needs, preferences, communication channels, behavior, and emotions. Approaching all these...Read More

Doing More With Less: How Community Makes a Big Business Impact for Clio Snacks

  • October 19 2022
  • Resource: Loyalty Today
  • Cathy Courtney, Vesta

The team at Clio Snacks believes in being curious about new ideas. After all, that’s how their product came into being. Founder Sergey Konchakovskiy invented the chocolate-covered Greek Yogurt bars after seeing his kids’ playing with...Read More

Consumer Research for the Win

  • October 19 2022
  • Resource: Loyalty Today
  • Nina Rose, Lacek Group

Conducting consumer research is a time-tested and effective way to inform loyalty program decisions. Moreover, qualitative and quantitative research offers strategic opportunities to gather the perspectives of your brand’s target consumers...Read More

Which Businesses Accept Crypto as Payment—and Should Yours?

  • October 18 2022
  • Resource: Loyalty Today
  • The Bakkt Team

Bitcoin and other cryptocurrencies aren't just for digital payments enthusiasts. Cryptocurrencies have completely changed the landscape of digital payments.1 They've given some people untraditional ways be part of the digital economy.In...Read More

The 9 Premium Loyalty Stats That Every Retailer Needs to Know

  • October 18 2022
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

Premium loyalty programs have become more common in recent years and are an attractive asset for any brand.   And these stats shine a light on the growing popularity of premium loyalty.  People have been paying to be...Read More

Onboarding Strategies to Make a Lasting Impression

  • October 17 2022
  • Resource: Loyalty Today
  • Connie Sisco and Bindu Gupta, ICF Next

You know the old adage about never getting a second chance to make a first impression? The same is true when you connect with a customer for the first time. However, an effective onboarding strategy provides the opportunity to reinforce, or...Read More

What is Zero-party Data and Why Will it Become so Important?

  • October 17 2022
  • Resource: Loyalty Today
  • The Comarch Team

What is zero-party data?Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically changing.  In order to understand why...Read More

Shareholder Rewards Come in a Variety of Forms and from Many of Your Favorite Companies

  • October 14 2022
  • Resource: Loyalty Today
  • Chris Tromp, Tiicker

Shareholder rewards or shareholder perks are benefits, you, as a retail investor can earn for holding shares of a company. Shareholder rewards should not be confused with dividends. Instead, they are perks that can be redeemed by individual...Read More

Displaying results 71-80 (of 6881)
 |<  <  4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13  >  >|