Retail Trends: Machine Learning and Augmented Reality

  • October 16 2018
  • Resource: Loyalty Today
  • The Aimia Team

In the future of retail, where technology will be an enabler of convenience and experience, the possibilities are endless for creative marketers to stand above and apart from competing brands. When retailers can enhance and add value to the...Read More

Loyalty Within PADI Goes Beyond Tradition

  • July 02 2018
  • Loyalty Management: Articles
  • Skip Tate

It didn’t take long after arriving in Iraq for Juan Gonzales to begin to feel the effects. The Marine Corps sergeant was part of a company would perform convoy security missions or search for IEDs, and the anxiety created by not knowing who...Read More

October 10th To Be Designated As “Reward Points Day”

  • October 10 2018
  • Resource: Loyalty Today
  • The Maritz Loyalty Team

American consumers leave millions of unused points on the table every year, meaning some households are losing out on hundreds of dollars in value. That’s not surprising, as according to a 2017 Maritz market study, 73% of loyalty program...Read More

Taking Your Customer Service from Cost Center to Profit Center

  • July 02 2018
  • Loyalty Management: Articles
  • John Larson

How many times has one of your customers approached you with an issue or a problem?  For instance, “I purchased this product from you and it does not work.” Or, “I thought this product had feature X, but I found out it doesn...Read More

4 Reasons Why CMOs Should Invest in Voice Marketing

  • October 05 2018
  • Resource: Loyalty Today
  • Guillaume Privat, PullString

This post originally appeared on the PullString blog.  Unless you’ve been living under a rock for the last twelve months, you’ve heard about voice assistants.  They go by the name of Alexa, Google Assistant or Siri and...Read More

Global Hotel Alliance Focuses on Experiences for Guests

  • July 02 2018
  • Loyalty Management: Articles
  • Skip Tate

The sounds from Bali’s rainforest dominate the senses—birdsongs, the rush of the Ayung River cutting through the valley far below. Trees extend to the horizon. The humid air is momentarily lifted by the breeze that works its way...Read More

The Next Phase for Grocery Store Loyalty Programs

  • October 05 2018
  • Resource: Loyalty Today

It’s impossible to dispute the effect that merchandising giants like Walmart and Amazon have had on the retail industry, and now with the launch of Amazon Go, Amazon’s very own supermarket, grocers everywhere are wondering what it will...Read More

Opening the Gates: Adding Value through the Democratization of Travel Loyalty Programs

  • July 02 2018
  • Loyalty Management: Articles
  • Phil Seward, SVP Loyalty Strategy

Travel loyalty programs have historically focused primarily on high-value individuals that bring in a lot of revenue – but that doesn’t mean that a lower-value member today won’t become a high value one in the years to come. It...Read More

Adolescent Intelligence: Why AI and My Teenager Have A Lot In Common

  • October 04 2018
  • Resource: Loyalty Today
  • Claire Sporton, Confirmit

As 2018 whirrs into life, we continue to be bombarded by stories of robots. They’re going to make everything wonderful! They’re going to make everything terrible! Everything is changing! They want my job! Every headline and prediction...Read More

Dunkin's Local Feel Yields Big Results

  • July 02 2018
  • Loyalty Management: Articles
  • Chris Brosey

When Chad asked Cassie Jo to be his girlfriend in 2015, he did it with a Dunkin’ Donuts vanilla long john donut. In 2016, when Chad proposed to Cassie Jo, it was with a donut wedding ring. Okay the second part isn’t true at all. It was...Read More

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