CONTENT GALLERY

#1 Connect to customers wherever they areEvery consumer is on their own personal and customizable digital journey. As a marketer, you’re always looking for opportunities to interact with them on their own terms, on their own turf. Having a...Read More

Email has always been referred to as a relationship channel. It’s a channel that enables a dialogue with a customer. That being said, personalization needs to be top of mind for marketers as they focus on sustaining customer relationships...Read More

With companies facing increasingly complex data challenges that can determine the success or failure of their business, never has it been so important to have accurate and reliable data. Businesses encounter almost continuous disruption &ndash...Read More

One of the most reliable methods of measuring a marketing campaign's effectiveness is to conduct an A/B test. Generally, these tests unfold in the following way: the purchasing patterns of two groups, Group A and Group B, are tracked, with...Read More

I think it’s fair to say that we’ll never forget the best and worst customer service we’ve experienced throughout our shopping excursions, dining at restaurants or travels. Customer service is an integral component of the loyalty...Read More

In my last article, I discussed how to set the foundation for achieving a 360-degree view of your customers and the role of data. Here, I’m going to explore how marketers can make data actionable and realize the benefits of the enhanced...Read More

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet, some customers will consistently choose the...Read More

Breeding Consumer Loyalty through Enhanced Digital Engagement In today’s world, digital is where the heart is. According to Bernstein Research, consumers who regularly make multiple types of digital payments, such as online and in-app...Read More

Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic, lift frequency, improve basket size, or celebrate key relationship-building milestones. As Brierley...Read More

The days of brands dictating how and where consumers connect with them are over. Today’s empowered consumer demands that the company they do business with meet them on their terms, where they want and when they want. Those brands that fail...Read More