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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
As a bit of a nerdy, geeky type myself, I’ve advocated that CMOs make friends with their inner geek. Why, you ask?
Given the vast amount of data becoming available on customers and their behaviors, successful marketers, are beginning to...Read More
A successful email marketing campaign shouldn’t be measured by the volume of distribution, but whether your consumers are interacting with your message. Combining the right content with an attention-grabbing subject line and a clean design...Read More
Video content has proven its value on dedicated sites such as YouTube, Hulu and beyond over the past several years and has made significant inroads into the enterprise. However, with the number of tools available to manage and distribute...Read More
IF YOU’VE GOT A GIG IN LOYALTY MARKETING, YOU MAY WANT TO SING ALONG WITH SOME OF MUSIC’S RISING STARS.
Back in March, I proposed that loyalty programs might better be thought of as “Brand Fan” programs – designed...Read More
In a recent HBR blog, Making Your Strategy More Relevant, Paul Leinwa and Cesare Mainardi suggest that “many business leaders seem to be losing their confidence in strategy, or at least in their own company’s approach to it.&rdquo...Read More
I have spent the last two-plus months being a frustrated customer…a very frustrated customer. I did everything by the book, followed protocol, adhered to chain of command, you name it, but no one was listening or helping or caring...Read More
Creating great loyalty marketing strategy is one thing, but delivering a Customer Experience to program members that reinforces behavior change over the long term is quite another. Our blog, The Muse, was conceived with the purpose to illustrate...Read More
With all of today’s technology and social media, businesses are scrambling to keep up with the latest and greatest ways to communicate with customers. While we at Safelite® certainly do our share of staying cutting edge, ironically...Read More
My reason for attending Vartech was to look for new equipment models and technology for our loyalty solutions. Bluestar has put together this tradeshow, which is sponsored by many of its vendors, to showcase a lot of this new technology within...Read More
I'm pleased to share a new installment of our “Nuts & Bolts of Social Media” video series. In this video, SAS’ Deb Orton talks with Charlotte Sibley, of Sibley Associates, about how engaging in social media can...Read More