Mobile Disconnect: Where Marketers Go Wrong In Their Mobile Strategy

  • January 30 2012
  • Resource: Loyalty Today

We’ve all seen the reports and research we need to justify having a solid mobile strategy: Mobile video anticipated to reach 390M consumers by 2016: study (http://www.mobilemarketer.com/cms/news/research/11854.html) Mobile campaigns...Read More

Why Is Consumer Engagement so Hard?

  • January 30 2012
  • Resource: Loyalty Today

We know that consumers are empowered, and we know that they are not static targets to be blasted by the same messaging. Yet companies continue to treat consumers as a mass of eyes, ears and wallets – forgetting each consumer’s unique...Read More

New research papers: marketing strategies of banks and supermarkets

  • January 30 2012
  • Resource: Loyalty Today

Whose mobile communications are hitting the spot?  Which broadcast strategy helps banks make an emotional connection with their customers? Who sends out such badly targeted e-mails that customers see them as less personally relevant than a...Read More

Are Millennials Really Affecting Marketers – or is it all hype?

  • January 27 2012
  • Resource: Loyalty Today

Before we write off everything Detroit has to say about marketing in this new age of social channeling, fractured distribution and really short attention spans, it might make a bit of sense to pop the hood and see what we can learn from a few of...Read More

Where is Customer Loyalty Heading?

  • January 26 2012
  • Resource: Loyalty Today

Earlier this week, Loyalty 360—The Loyalty Marketing Association just released an executive briefing entitled, “Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty.”  This piece shares...Read More

All About Personal Finance Management

  • January 26 2012
  • Resource: Loyalty Today

To build deeper relationships with their customers, banks need to move away from just being an account to store money in and more towards helping their customers take control of their finances. Adding personal financial management (PFM) tools...Read More

“Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty”

  • January 25 2012
  • Resource: Loyalty Today

I am pleased let you know that my insights are featured in Loyalty 360 – The Loyalty Marketing Association’s just-released executive briefing entitled, “Where is Loyalty Headed? An Inside Look at Trends Impacting the World of...Read More

Top 5 Reasons You Should Care About Points & Miles

  • January 25 2012
  • Resource: Loyalty Today

In our loyalty program-saturated world here at Points.com, it’s easy to forget that not everyone is an avid point/mile collector. I recently met someone that told me they couldn’t be bothered with loyalty programs (the horror!), and...Read More

Recruiting the Right CAB Members - #1 Biggest Challenge

  • January 25 2012
  • Resource: Loyalty Today

I recently ran a poll on the LinkedIn group for CAB.org.  Many Customer Advisory Board (CAB) Program Managers belong to this group, so I thought they would be a great source for posing the question, "What is your most...Read More

Shopkick Attempting to Redefine Location Based Marketing

  • January 25 2012
  • Resource: Loyalty Today

If we played a word association game and I said “Location Based Marketing”, you might say “Foursquare”. After all, the system was the first to grab widespread consumer attention in the space and put “LBM” in our...Read More

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