Resolving Pain Points by Connecting the New Dots

  • August 23 2022
  • Resource: Loyalty Today
  • The Kobie Marketing Team

With inflation, rising interest rates, and a flattening housing market – consumers have a lot to consider when they swipe their cards. And let’s face it, brands have been in a continual learning mode for over two years now. That&rsquo...Read More

The Next Frontier: How Loyalty Platforms are Leveraging AI to Get Ahead of Scammers

  • February 03 2020
  • Loyalty Management: Articles
  • The Comarch Team

According to one loyalty-fraud prevention group, there is an estimated $1 billion lost to fraud in loyalty programs each year and no one is entirely immune to it ‒ some of the most well-known brands across industry verticals experience huge losses...Read More

Using a Data-Driven Media Strategy to Elevate Your Brand

  • August 23 2022
  • Resource: Loyalty Today
  • Alicia Houselog, ICF Next

Every brand has a media plan, but not every plan includes a data strategy. Historically, media and analytics teams are siloed, but as the digital landscape continues to evolve, teams need to work together in sharing knowledge and expertise to...Read More

Customer Loyalty & Fraud Deterrence: How to Achieve the Best of Both Worlds

  • January 20 2020
  • Loyalty Management: Articles
  • Christina Luttrell | IDology

Consumers today are more aware than ever before of the risks they take in shopping online and engaging in other e-commerce services. That being said, e-commerce is virtually impossible to avoid. It’s convenient for both customers and...Read More

Brand Voice: Amplify What Makes Your Brand Unique

  • August 22 2022
  • Resource: Loyalty Today
  • Shawn Sweeney, The Lacek Group

In the crowded marketplace of our fast-paced, distracted world, it’s imperative for your brand voice to embrace a distinct and identifiable personality that strikes the right note and can be heard above all the background noise of other...Read More

Gamification: A Refreshingly Old Way to Engage and Reward Loyal Customers

  • January 20 2020
  • Loyalty Management: Articles
  • Samantha Iodice, Director, Digital Solutions | Brierley+Partners

Gamification in email - it’s not a new idea in the digital space. In fact, it’s been around since Club Nintendo awarded points for opens and clicks within their emails. However, what is new-ish, and recently kicking up quite a fuss, is...Read More

How Data Collecting Can Boost Customer Loyalty

  • August 22 2022
  • Resource: Loyalty Today
  • The Group FiO Team

Achieving and maintaining customer loyalty is one of the biggest challenges of running a successful business in 2022.Consumer research shows that approximately 75% of buyers changed their shopping behavior over the past 12 months. In fact, more...Read More

Customer frustrations with loyalty programs and what marketers can do about it

  • January 06 2020
  • Loyalty Management: Articles
  • Mike Oberle | Epsilon

Does this sound familiar? You found a store you shop at often and discover they have a loyalty program. Great news! As a next step, you enroll in their loyalty program and are now are ready to receive the special treatment you deserve. ...Read More

How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

  • August 19 2022
  • Resource: Loyalty Today
  • Tamas Oszi, Antavo

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many, many more. However, the rising number of...Read More

Three Questions to Ask Your Agencies about CCPA

  • January 03 2020
  • Loyalty Management: Articles
  • Michael McSunas, General Counsel | Prizelogic

 With the start of the new year, most brands are still racing to ensure their house is in order and they have the processes in place to comply with CCPA. Those responsible for ensuring compliance have no doubt spent significant time...Read More

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