Q&A: The Rideshare Effect

  • March 13 2019
  • Resource: Loyalty Today
  • Madeline Cortes, Epsilon

Amit Deshpande dives into how car rental companies can better understand people and generate larger market share.Since rideshare apps like Uber and Lyft hit the market, there has been a noticeable shift in how people use car services. To better...Read More

Personalization is out. Contextualization is in.

  • November 01 2018
  • Loyalty Management: Articles
  • Tim Crank, Epsilon

Personalization strategies have evolved, and as my colleague recently shared in his blog post, communications have shifted from 1:1 (a messaging strategy that’s ‘generically personalized’ with promotional offers) to 1:You (a...Read More

25 Years in Business Travel

  • March 12 2019
  • Resource: Loyalty Today
  • The CTM Team

To celebrate Corporate Travel Management’s 25th birthday, we’ve taken a look back at some of the biggest changes to have revolutionised business travel during the past 25 years.Business travel today is unrecognisable from 25...Read More

How Customer Data Revolutionized Ecommerce, And Where It’s Leading The Industry

  • October 03 2018
  • Loyalty Management: Articles
  • Albert McKeon, Zylotech

It might seem like Amazon started ecommerce, but the beginning of the monetization of the internet happened in a rudimentary marketplace for used computers. In 1983, Boston Computer Exchange established an electronic salesfloor on a public access...Read More

How to Create Loyalty Moments Through Customer Experience

  • March 11 2019
  • Resource: Loyalty Today
  • Kelley Gargano, Senior Director of Product Management, Clarus Commerce

Loyalty moments occur when we have interactions with a brand that create a lasting impact and shape our future interactions.Companies that focus on creating more loyalty moments with their customers will reap the benefits and greatly enhance their...Read More

The New Standards of Influencer Marketing for Rapid Business Gains

  • October 01 2018
  • Loyalty Management: Articles
  • Libby Murad-Patel, Jumpstart Automotive Media

Influencer Marketing is no newbie, the buzz term has been in the industry for some time now, but it seems to be gaining attention – especially in automotive circles. Based on the concept of influencer marketing, celebrity endorsements have...Read More

Changing Your Loyalty Program? These 4 Communication Strategies Can Minimize Member Angst

  • March 08 2019
  • Resource: Loyalty Today
  • Katie Berndt, ICF Next

Don’t go breaking my programAs the loyalty landscape continues to mature, many brands have started assessing their program structure and making changes accordingly. For example, we recently worked with The Vitamin Shoppe to redesign the...Read More

Trying to Build Loyalty? Work on Your Affinity Game First.

  • October 01 2018
  • Loyalty Management: Articles
  • Kaitlyn Mitchell, HelloWorld

In most cases, ongoing sales are the end game to any loyalty initiative. And to do that, loyalty strategies come into play. But before you really get to loyalty, you need to build an affinity game plan. It’s the emotional connection...Read More

4 Myths About Consumer Incentives

  • March 07 2019
  • Resource: Loyalty Today
  • Matt Kates

For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer behavior.A recently released research study, “Incentivized Engagement Report: How Brands Can...Read More

Delta Air Lines: Building Emotional Connection to Drive Loyalty

  • October 01 2018
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

Delta Air Lines, originally founded as a small crop-dusting operation named Huff Daland Dusters in 1924, has grown into one of the world’s largest airlines, serving more than 180 million customers each year. They are also the creators of one...Read More

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