Guiding The Customer Journey: The Influence of Preferences, Curation and Relevance

  • June 07 2019
  • Resource: Loyalty Today
  • Kelly Nickerson

My husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital assistant while I’m scanning for an available salesperson.He avoids ‘the approach’ of a human...Read More

3 Tips for a Stress-Free Loyalty Platform Migration

  • December 03 2018
  • Loyalty Management: Articles
  • The HTK Team

Migrating your loyalty program onto a new platform can have a substantial impact for your business – whether it’s improving customer loyalty through more engaging experiences, or saving your team time thanks to a simpler user interface...Read More

Using the Science of Habits to Create a Successful Loyalty Program

  • June 06 2019
  • Resource: Loyalty Today
  • Meg Tronquet

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty...Read More

The Building Blocks of Personalization, Block Three: The Role of Content

  • December 03 2018
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

As 2018 is coming to an end, it’s important to reflect on the successes you’ve achieved this year. For many, personalization has been front and center as marketers continue to enhance their programs by incorporating technology...Read More

7 Ways to Earn Customer Love in 2019

  • June 05 2019
  • Resource: Loyalty Today
  • The CrowdTwist Team

What will it take to win the hearts of consumers in 2019? What do consumers expect from brands in exchange for their love and devotion? On Valentine’s Day, we sat down with a panel of marketing experts from CrowdTwist, Lenati, and ...Read More

Virgin Group Rises From Humble Origins and Commits to Customer Loyalty

  • November 01 2018
  • Loyalty Management: Articles
  • Loyalty360 Editorial Staff

Though many consumers probably don’t know it, the Virgin Group is not one company. It’s over 60 businesses worldwide. Among these are the group’s well-known airline, Virgin Atlantic, as well as its communications brand, Virgin...Read More

Customer Data is The Ticket to Personalized Offers

  • June 04 2019
  • Resource: Loyalty Today
  • The Cheetah Digital Team

Building relationships with customers is a lot like building personal relationships. If all you ever do is talk about yourself and tell everyone how great you are, people will start to tune you out and walk away. Customers are more...Read More

Understanding What Creates an Emotional Connection with Your Donors – It Goes Beyond The NFP

  • November 01 2018
  • Loyalty Management: Articles
  • Heather Schichtel, Account Director, NFP, Epsilon

Holiday giving is emotional. Consumers scour the Internet on Cyber Monday for the perfect gift to wrap carefully under the tree waiting in anticipation as gifts are opened; “Do they like it? Did I pick well?” Consumers like to feel...Read More

Digital Fraud Prevention and Business Innovation

  • June 03 2019
  • Resource: Loyalty Today
  • The Kount Team

In today’s competitive consumer sales environment, many companies are engaged in digital transformation.For merchants, this often means expanding traditional sales channels to include loyalty programs, mobile apps, coupons, and international...Read More

Emotional Loyalty Scoring: Research to know what drives YOUR customers

  • November 01 2018
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson and Sarah Queller, Ph.D, Kobie Marketing

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet, some customers will consistently choose the...Read More

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