Personalization Drives Devotion

  • September 07 2023
  • Resource: Loyalty Today
  • Francesco Favazza and Robyn Zeller, The Lacek Group

Customer relationship management (CRM) initiatives and loyalty programs, by their nature, include customer and member recognition—typically a combination of communication, offers, rewards and benefits—as a primary tool.When done right,...Read More

Using Customization for Point of Purchase Displays that POP

  • September 06 2023
  • Resource: Loyalty Today
  • The Baesman Team

You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and with just a moment of thought, you decide to give...Read More

Unlocking the Power of Timing: Real-Time Send Time Optimization for Email Marketing

  • September 05 2023
  • Resource: Loyalty Today
  • The Clutch Team

In the vast ocean of digital communication, the importance of timing cannot be understated. The difference between a clicked email and one that sinks to the murky depths of the trash folder can often be attributed to when it was sent. For...Read More

Why Hyper personalization Needs to Be The Cornerstone of Your Successful Loyalty Program

  • September 01 2023
  • Resource: Loyalty Today
  • The Group FiO Team

In an era where consumers are inundated with choices and their attention spans are fleeting at best, businesses face an uphill battle in cultivating customer loyalty. Traditional loyalty programs, while effective to some extent, often fall short...Read More

Promotions 2.0 - How to Create More Effective Promotional Campaigns

  • August 31 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to the internet and social media, brand can easily reach their target audience, promote their...Read More

Everything You Need to Know About Personalized Direct Mail Solutions

  • August 30 2023
  • Resource: Loyalty Today
  • Rachel Iannarino, Baesman

Direct mail is back!Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient. In this article, we cover the three main considerations for your direct mail campaigns so you...Read More

Building Customer Loyalty and Brand Affinity Starts With Critical Insight

  • August 29 2023
  • Resource: Loyalty Today
  • Jen Spofford, Bounteous

CPG brands have long aspired to generate customer loyalty and brand affinity. While there’s no doubt that retaining customers is great for business, loyalty is becoming increasingly elusive as consumers seek value-driven alternatives (such...Read More

Unexpected Loyalty Rewards: Wow ’Em to Keep ’Em

  • August 28 2023
  • Resource: Loyalty Today
  • Madison Fisher, The Lacek Group

Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand the basic exchange of a traditional loyalty program: The more money they spend with a brand, the more cash back, points, or...Read More

Top Mechanics and Features Every Loyalty Program Needs In 2023

  • August 25 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Loyalty programs are evolving and improving with new features every day. It’s crucial that your program is staying ahead of its competitors to ensure your members are getting the best rewards and benefits from your program and not moving...Read More

Key Customer Retail Loyalty Strategies

  • August 24 2023
  • Resource: Loyalty Today
  • The Group FiO Team

Retail businesses rely heavily on customer loyalty to drive repeat purchases and long-term success. Here are some key customer retail loyalty strategies:1. Customer Loyalty Programs:Implement a well-structured and rewarding loyalty program. Offer...Read More

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