Are You Ready for a Rush of New Customers?

  • November 22 2011
  • Resource: Loyalty Today

In 2009, Safelite began its first national television advertising campaign and the phone volume reached unprecedented levels. The call patterns from the campaign required all CSR stations to be filled and our parking lots between the existing...Read More

Is it Time to Occupy CIO?

  • November 21 2011
  • Resource: Loyalty Today

When the IT boss won’t invest in tools that empower workers and boost their productivity, is it time to raise your voice? When mobile tools are treated as ‘executive jewelry’ available only to corner office-types, doesn&rsquo...Read More

Mobile Apps Lead the Way Over Location Based Services

  • November 20 2011
  • Resource: Loyalty Today

With all the excitement about making loyalty “social”, it’s easy to blend concepts like Mobile Applications and Location Based Services (LBS) together.  For the record, the two are closely linked and both depend on a GPS...Read More

How the Chubb Group of Insurance Companies exceeds customer expectations

  • November 18 2011
  • Resource: Loyalty Today

Just today we published a new “success story,” our term for customer testimonial, with a great customer of ours, Chubb. As I was reading through the story, I realized what a complex environment insurance marketers find themselves in,...Read More

An A to Z Guide to Employee Engagement

  • November 18 2011
  • Resource: Loyalty Today

Building an engaged workforce is perhaps the biggest challenge today’s employers face. The benefits are many—increased customer loyalty and improved internal efficiency, to name a few—yet it can be tough to cultivate an engaged...Read More

Article of Interest: 5 Steps to Improve Your Loyalty Program

  • November 17 2011
  • Resource: Loyalty Today

More than two-thirds of consumers have at least one customer loyalty card and nearly a third have two or more; however, more than half of those consumers are ready to change brands due to lack of engagement, extraneous messaging or fruitless...Read More

Managing Cost in a Recognition and Rewards Program

  • November 17 2011
  • Resource: Loyalty Today

One of the common questions around employee reward and recognition programs is how to control costs while maintaining an impactful program.  I’m compelled to first say that any conversation of cost MUST be balanced with benefit. ...Read More

Loyalty in Quick Serve Restaurant – Who's the Best?

  • November 17 2011
  • Resource: Loyalty Today

Formerly the domain of coupons and contests, there are an increasing number of loyalty programs showing up among Quick-Serve (QSR) restaurant chains. There is a lot more to be gained through the drive-thru than fast food these days, and Kobie...Read More

New demand or channel shifting for direct marketers this holiday season?

  • November 16 2011
  • Resource: Loyalty Today

I have been talking with several gift and specialty food multi-channel marketers recently to try to get a sense of what direct marketers might expect from the holiday season this year versus last. I chose to talk with gift and specialty food...Read More

Operating a Customer-Focused Contact Center

  • November 16 2011
  • Resource: Loyalty Today

Safelite AutoGlass® is a multi-faceted vehicle glass and claims management service organization that operates five contact centers handling 15 million calls per year. The contact centers are ISO-certified and boast an average speed to answer...Read More

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