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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Many customers rely heavily on search engine results as a research/decision making tool, but what happens when a search engine results page produces a negative comment about your brand? Are you taking a reactive approach to negative attacks...Read More
I’ve been tracking the airline industry since 1978 when deregulation took place. We’ve come a long way since then as we have seen the introduction of the hub and spoke route system, a new breed of discount carriers, and now ancillary...Read More
ANA Masters of Marketing kicked off its general session with blockbuster brands, and equally interesting Marketing executives. I knew I would hear from some executive firepower, but I did not expect to walk away with this level of inspiration...Read More
It’s a curious situation. As the company doing the data processing for many lenders who do refinances, we’re always asked to remove current customers. It is common practice but why? The models are telling us they’d...Read More
Which new channel is winning with the customer?
Given the current hype about social media as a marketing channel I thought it might be nice to see how our respondents in the Pleased to Meet You survey responded to this channel. In particular we...Read More
As I look forward to the holiday season (yes it is hurtling towards us again), I now do all of my planning, negotiating and actual shopping from the comfort of my armchair. And as a result, my buying habits have changed over the past few years...Read More
In the B2B world, there are three elements that will enable the realization of sustainable predictable profitable growth (SPPG), the holy grail of goals for any B2B organization. These three fundamental elements for B2B organizations are...Read More
I think one of the best lessons I learned from my college computer programming classes was that no matter how well you thought your program worked you had better be running your final QC on the output file itself. Your program may run...Read More
If you’re in the consulting business, then you are used to buzzwords proliferating before their meaning is fully understood or practical means exist to put them into practice.
As loyalty and rewards programs became more widespread in...Read More
I just returned from an Executive Summit in Boston that had a full agenda with keynote speakers, panel discussions and interactive sessions with attendees. The planning and time dedicated to its success started well before the October event ever...Read More