New Year’s Resolution: Engage Your Customers through Social Media like Four Seasons

  • January 03 2012
  • Resource: Loyalty Today

Have you ever met anyone who really gets you? OK, now how about a brand?  One that understands you – knows what you need – relates to you?  If you have ever stayed at a Four Seasons property, you probably know that feeling....Read More

SAS uses its own solutions to boost conversion rates

  • January 02 2012
  • Resource: Loyalty Today

Happy New Year! As we begin 2012, I think we can all agree there is no question that the explosion of digital technology over the past few years has redefined the relationship between vendor and customer. With so much product and vendor...Read More

Worst Mobile Predictions for 2011

  • December 29 2011
  • Resource: Loyalty Today

Compared to, say, a cameraman in a war zone, tech writers have it pretty good. The worst injury we can suffer is a stiff back from an especially long product keynote. The biggest job hazard is having our bad predictions thrown back at us, either...Read More

Best of 2011: Concierge, Customer Service and Loyalty

  • December 29 2011
  • Resource: Loyalty Today

As 2011 comes to a close, and I look back at some of our most popular content – it is refreshing to see that the focus this year seemed to be on customer service and customer loyalty. For over a decade, VIPdesk has provided highly...Read More

CVS Sends a Holiday Loyalty Card

  • December 27 2011
  • Resource: Loyalty Today

According to published research, members of the typical household in the US belong to at least 15 – 18 rewards programs. This means that during the holiday season, our email inboxes are flooded with with offers of discounts, special...Read More

Customer Advisory Board Meeting Tip: Help Members Participate Effectively through Professional Facilitation

  • December 27 2011
  • Resource: Loyalty Today

During a recent meeting with a prospective client, conversation turned to the need for a professional facilitator for an upcoming advisory board meeting.  He was considering having a member of his leadership team play that role and wanted...Read More

The holiday jingle marketing mashup

  • December 23 2011
  • Resource: Loyalty Today

According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting.  What we now know as a "jingle" first aired on Christmas Eve in 1926, touting...Read More

Customer Advisory Boards: Manage Change to Reap the Rewards

  • December 22 2011
  • Resource: Loyalty Today

Two weeks ago, I attended a breakfast briefing hosted by Sinclair Community College, Street Smart Secrets for Change Management, where Jeff Cole, co-author of Driving Operational Excellence, shared nine tips for changing behavior throughout an...Read More

Article of Interest: Top 12 Customer Loyalty Trends for 2012

  • December 22 2011
  • Resource: Loyalty Today

One of the best definitions I’ve seen for the term loyalty marketing is: “A multi-faceted marketing discipline intended to improve financial performance by increasing the lifetime value of a company’s customer base over the...Read More

CRM: Christmas/Chanukah-Related Musings

  • December 21 2011
  • Resource: Loyalty Today

So, who among your customers is on your Christmas shopping list this year? Or – whoops! — should you be wishing them a happy Chanukah instead? Not sure? How about giving them something nice but religiously neutral? Looking to your...Read More

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