CONTENT GALLERY

I’ve recently moved and needed to establish a new mailing address for items that I wanted to continue receiving, while secretly hoping that the junk mail wouldn’t find me. No such luck with eluding the unwanted crap, but I was mostly...Read More

Out of the blue, a customer rings up and asks his account representative, “Can you deliver two million widgets by Tuesday of next week?” There’s a moment’s pause, and then the rep says, “Yes!” So here’s...Read More

If you’ve been in the business of serving customers for more than a few years, you are fairly well versed in the ups and downs as well as the ins and outs of our industry.  Through thick or thin, we are driven by the value of what we...Read More

While the costs of any endeavor are a critical factor for consideration, I would be remiss if I didn’t open this blog with a reminder that the cost associated with an Employee Engagement Program should always be weighed against the VALUE...Read More

The Geehan Group recently hosted a B2B Executive Roundtable in Palo Alto, California, where our Founder and CEO, Sean Geehan, moderated a discussion with special guests Brad Brooks, VP Enterprise Marketing, Juniper, and Greg Jorgensen, past-CMO...Read More

Is a satisfied customer a loyal customer?  According to Miriam-Webster’s dictionary, the definition of satisfaction is having a need fulfilled, while loyalty is a state of “unswerving in allegiance.”  So is a...Read More

For marketers with a lengthy, complex sales cycle, it is still imperative to engage a potential buyer as quickly as possible with relevant information. In an online world, tools like “click to chat” help with those willing to...Read More

At Facebook’s annual f8 conference, Mark Zuckerberg released the newest features for the social networking platform. As always, Facebook’s goal is to make the web a more connected place. Today’s conference proved no different...Read More

This whole thing started at a playground. True story!  While letting my little boy climb on a retired railroad engine – black and shiny and ominous in its stillness – I was struck that when you get up close, you see vast number...Read More

Loyal and giving? Wow you are just the sweetest! Interested in donating your loyalty points/miles? Many Loyalty programs do indeed have charitable donations options. Information on how to donate will usually be located on the program website...Read More