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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
It started with a failed card swipe and ended with what this cardholder thought was a superbly developed and executed customer service experience. One day last month, multiple attempts to use my AmEx card at the gas pump were unsuccessful;...Read More
Having a personal history of avoiding large crowds, I have never taken part in the Black Friday shopping frenzy. But all that changed this year. My daughter works at American Eagle Outfitters during school breaks, and thought it would be fun if...Read More
Within the last couple of weeks, I’ve seen a few LinkedIn discussions about customer reference programs and they got me thinking. I know from previous research by the Geehan Group that 94% of executives who participate on advisory boards...Read More
?Healthcare was one of five sectors looked in the Pleased to Meet You research (the other four were Banking, Supermarkets, Soft Drinks, and Mobile). In the UK the majority of healthcare is publicly funded, and so healthcare was chosen to as a...Read More
Gartner likes to publish the Top 25 Supply Chains every year. Unfortunately, there’s one supply chain the esteemed analyst firm continues to overlook. And it just so happens to be the greatest supply chain success story of all time. I...Read More
I’m a fan of Marketing Charts. I get their update everyday, with cool charts and facts from the world of marketing. Today’s top chart caught my eye. It struck me as funny that a survey could claim more consumers are “loyal...Read More
Kobie decided it should do a quick survey of the most notable QSR loyalty programs in the market and our first post examining Panera Bread’s MyPaneracan be found here.
In our previous blog, we mentioned the increasing number of QSR...Read More
To the casual observer, Loyalty Marketing has progressed from ground-breaking concept to “table stakes” over the past decade. The programs are seemingly everywhere and with the proliferation of social media tools and new payment...Read More
In this new world, the bottom of line of business isn’t profits but rather customer delight, i.e. the provision of a continuous stream of additional value to customers and delivering it sooner. As a result of epochal shift of power in the...Read More
Let’s face it. Spending time with customers strengthens relationships and strong relationships lead to loyalty. And there’s no better way to add value to the time you spend with your clients than during an Advisory Board meeting...Read More