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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Increase holiday email frequencies. Stand out with big deals, useful advice, and easy-to-use navigation bars in your creative.
Create a sense of urgency in the subject line. Be sure to also include again in the header of your...Read More
No one can argue with Google, ISIS, Visa and MasterCard – mobile wallets are coming fast and in various flavors. Issuing banks, credit card providers, wireless carriers, handset makers, Near Field Communications (NFC) chipset and...Read More
As the holidays are fast approaching us, are you looking to kick up your mobile messaging efforts and add a unique experience for your customers?
Here are some ideas that can be quickly and easily implemented:12 days of Christmas
The holidays are around the corner and loyalty programs are rolling out special events to engage and recognize their best customers.
Over the weekend, I saw an advertisement for a Neil Diamond concert which allowed American Express cardholders...Read More
Direct marketers are faced with increasing challenges today such as declining marketing budgets, re-uniting fragmented audiences, decreasing effectiveness of traditional direct marketing channels, growing need for accountable marketing, and...Read More
One of the best things about having marketers as my target market is that I personally benefit from thought leaders I get to work with to offer my audience valuable content. And this blog is a great way for me to share some of the...Read More
BUT BLACK FRIDAY WEEKEND HURT CATALOGERS
The statistics tell us the consumer retail holiday season has started off with a bang. Black Friday total four day weekend sales were $52.4 billion, up from $45 billion last year. That’s the best...Read More
Soft skills - those oh-so-important qualities such as adaptability, critical thinking and creativity - are what’s needed to bridge the gap between good and great employees. Unlike with black-and-white technical skills, however, these types...Read More
“THERE IS ONLY ONE BOSS. THE CUSTOMER. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton (Walmart)
Clearly, no business can exist without...Read More
« Five User Experience Lessons from Usability Testing Jive Social Business Platform | Ten years ago, Jim Collins wrote the book “Good to Great: Why Some Companies Make the Leap… and Others Don’t.” Collins book...Read More