CONTENT GALLERY

The title is not meant to say that the data you collect on your customers is not real or factual, but it is only a portion of what you need to have the full picture. For example, I’m 6 foot tall and weigh in about 197. Take a look at me in...Read More

For Kenny Jahng, an online media consultant in Livingston, New Jersey, there has been no shortage of ‘aha’ moments affirming the educational value of his kids’ iPad 2. Seeing his 10-year-old daughter chat with an after-school...Read More

Loyalty programs have been described as ubiquitous, too bland, too complex, or too similar.  And yet, they are found in nearly every vertical and just about every size business. Why? I would claim it is: because they work. Or they should...Read More

If your organization is considering, currently implementing or maintaining a customer satisfaction process we believe you’ll enjoy reading our latest case study.  This study connects satisfaction to customer behaviors in order to...Read More

I’m here at the Mortgage Bankers Association conference this week, meeting with leaders from across the mortgage industry to discuss how rewards and recognition can help drive performance in sales, processing, and servicing. ...Read More

Last week thousands of marketers met right here in Boston at the 2011 DMA Conference and we were there.  So what was everyone talking about?  There were 2 key, recurring themes that we noticed.Data as the Enabler Many of us have more...Read More

Everyone wants a deal. That statement seems true enough in today’s world. For instance, some of the hottest websites and stocks right now are Groupon, Living Social, and Yipit. Even if you don’t hit the web for a deal, I am sure that...Read More

Many CRM systems are still built as though one-size-fits-all. That’s not terribly surprising: In the early days, having any kind of CRM system was better than having no CRM system at all, so a one-size-fits-all approach was acceptable...Read More

Have you ever made dinner reservations at multiple restaurants and then forgotten to cancel the ones that you didn’t use? While multiple reservations might be convenient for diners, no-shows cost restaurants thousands of dollars per month...Read More

In my position as research assistant at VIPdesk, I often list and quote companies that top and make various J.D. Power & Associates surveys and lists but until recently, I never really thought much about the J.D Power and Associates firm or...Read More