CONTENT GALLERY

Recently, I attended the annual ISBM Members Meeting at Penn State University. ISBM is short for the Institute for the Study of Business Markets and is a center of excellence in Penn State University's Smeal College of Business...Read More

It seems like everyone has a loyalty program in place – and for that, as a consumer, I am grateful. I utilize each and every program to its fullest and have been lucky to receive my fair share of free flights, hotel nights, merchandise and...Read More

For those who already have a customer advisory board and are critically assessing content and its mutual benefit for your company and board members, agenda-planning is a critical component.  What priority issues loom?  What strategic...Read More

People come to the Apple Store for the experience — and they're willing to pay a premium for that. There are lots of components to that experience, but maybe the most important — and this is something that can translate to any...Read More

The availability of mobile couponing apps in conjunction with the dawning of the “Extreme Couponing” craze may make old-fashioned newspaper and junk-mail coupon clipping a thing of the past. The demand for coupons has become almost...Read More

I travel a lot, so I have become something of an aficionado of airlines and airline services. As we all know, I’m something of an opinionated commentator on the subject of CRM solutions, too. What amazes me is what utter failures so many...Read More

As a business leader, how do you know if your Customer Advisory Council is yielding you the strategic results it should?      An Advisory Council is a huge opportunity to gain insight on your strategic, marketing, sales...Read More

Lately we’ve noticed a few articles surfacing which have been suggesting that email marketing is dead.  Email marketing is not dead but marketers need to revolutionize the way they look at the medium and how their audience is...Read More

Norwegian Cruise Line announced the first major shift in the structure of its rewards program since 2005 with changes in the way passengers earn points. The new Latitudes Rewards program used to reward one point for every cruise taken, but now...Read More

Still a bit confused about social media? I understand. I see it day in and day out with clients I serve. While so many want to make it complicated, it really is nowhere close to rocket science. Heck, it is not even as hard to follow as my...Read More