CONTENT GALLERY

Having multiple locations within a customer’s footprint is not a bad thing.  Although, sending a location based message can be challenging.  Sometimes the customer/future customer does not even know they have multiple locations...Read More

By: Erika StevensAs we are talking loyalty program strategy with prospects and current clients one main discussion point is always rewards. Picking valuable rewards plays an integral role in gaining engaged members in your...Read More

If I offered you $0.01 to work for a week, but promised to double your pay each week, would you take the job? If you work the math through you will find that by week 28, you would be making over $1 million a week. Started off slow, but the pay...Read More

As you can probably imagine, social media marketing permeates throughout our conversations. Instead of a separate, siloed activity, social integrates into our entire approach and our recommendations to clients. So, to say one study stands...Read More

At Safelite AutoGlass®, each of our markets tracks its own Net Promoter Score (NPS). At the end of the year, we followed up with our top 10 NPS markets to ask the general managers how they deliver customer delight. Eddie Lahaie, General...Read More

Using a specified radius around your location(s) is a typical method of geographic selection for prospecting.   In many instances this method of selection works without a problem.  In some programs you need more sophistication...Read More

Last month Matt Kates (Vice President of Strategic Services) wrote an article for Loyalty 360 in the September issue of Loyalty Management Magazine. He takes a look at the challenge facing brands to keep consumers engaged after the ‘Like...Read More

Most of us (up to 92%, according to a recent survey we conducted), subscribe to frequent flyer program emails, but have you taken the time to check out your loyalty program’s blog? One of the best ways to stay in the loop with what’s...Read More

In the data processing world mistakes happen.  It’s just a fact of doing business.  Knowing that, implementing a quality control (QC) procedure is a must. Volumes can be written about QC.  Here are a few highlights from our...Read More

I realize I've written about this before - the importance of dialogue among attendees during meetings - but once again I've seen the positive results first hand.  I just returned from a very successful  Executive...Read More