CONTENT GALLERY

True story:  I think we don’t get to where we are in life without help from our mentors.  I have had a few really good ones in my life, but my first one was my teacher, my friend, and my pastor.  He was the first to speak to...Read More

Are you a B2B company looking to achieve sustainable, predictable, profitable growth (SPPG)?  Referencing The B2B Executive Playbook by Sean Geehan, SPPG is the holy grail of goals for any B2B organization.  Throughout my career, I...Read More

Andy Swenson, VP of Database and Revenue Management at Pinnacle Entertainment outlined their approach to customer loyalty, which included some great takeaways for companies in any industry. The gaming resorts leader partnered with Teradata to...Read More

Beth Negus Viveiros from Chief Marketer interviews Brad Rukstales, President & CEO of CAC Group, Inc. about his work with Morton’s the Steakhouse to develop a unique CRM-based marketing approach.  It describes in detail how...Read More

Scott Hudgins, VP of Customer Managed Relationships at The Walt Disney Company shared details about how Disney has approached CRM and the guiding principles and key learnings that have driven their success. They began their CRM process in...Read More

Everyone in the Customer Intelligence world is used to the term Customer Data Integration (CDI).  Now, data from the digital age needs to be integrated, Social Data.  Social Data by its very nature already links a persona to a brand or...Read More

Jim Bampos presented in a session today at PBLS11 titled, Driving the Total Customer Experience with Data.  He described the extraordinary journey he’s led his company on to manage customer experience and how it literally ...Read More

Yeah – I know, many of you are thinking Social Steve puts the name Grateful Dead in the headline and expects many hits … it is like putting the “sex” in anything and stirring interest.“They love each other …...Read More

Cutting the time customers have to wait for your services can greatly improve your business opportunities, as shared earlier on our blog. Luckily, technology is making it easier than ever to more quickly reach your customers. Following is our...Read More

What type of loyalty marketing strategy can be developed to help consumer packaged goods (CPG) manufacturers identify their best customers, grow their businesses, and ultimately increase patronage and loyalty toward their brands? CPGs want to...Read More