Apple’s Customers Just Won't Kick The Habit

  • February 29 2012
  • Resource: Loyalty Today

In full disclosure, I am a big fan of Apple.  I have an iPad, a MacBook Pro, several iPods of various sized, and (most recently acquired) an iPhone.  I have all of these Apple products for two reasons:  first, because they are cool...Read More

Social media for customer loyalty & marketing

  • February 28 2012
  • Resource: Loyalty Today

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Facebook Steals Page from “Old School” Acquisition Strategy

  • February 27 2012
  • Resource: Loyalty Today

A shiver went down my spine this morning as I read the post “Facebook to Credit Newbies, Buy $1 get $4 free” on AllFacebook.com. Apparently, developers claim that Credits haven’t been reeling in enough paying...Read More

3 Steps to Leadership with Social Media - A Perspective for Brands

  • February 27 2012
  • Resource: Loyalty Today

This past week, a colleague asked me if I could help out her friend with some social media advice for her legal business. The first questioned that was asked was, “How should I use Facebook?” In other instances, people ask me about...Read More

Creative Employee Benefits Packages

  • February 27 2012
  • Resource: Loyalty Today

Fact: A standard package of health, dental and vision insurance, some paid vacation and a modest life insurance policy is not “competitive.”  Although attracting and retaining top talent continues to be a challenge for business...Read More

How Target Knows You're Pregnant: A Predictive Analysis Perspective

  • February 27 2012
  • Resource: Loyalty Today

On Sunday, The New York Times Magazine published a piece: How Companies Learn Your Secrets, by Charles Duhigg, author of the forthcoming The Power of Habit: Why We Do What We Do in Life and Business.  It’s an interesting article...Read More

Customer Retention: The Great Fumbling

  • February 24 2012
  • Resource: Loyalty Today

If you haven’t seen it around the blogosphere or the twittersphere in the past couple of days, you’re about to see it here.  The National Business Research Institute (NBRI) just published a cleverly-designed infographic entitled “Customer Loyalty:...Read More

Customer Service Tips: What is your rallying cry?

  • February 24 2012
  • Resource: Loyalty Today

Who can forget the rallying cry in the movie Braveheart, when William Wallace shouts “they may take our lives, but they will never take our freedom!!”? Or how about the collective battle cry of avid sports fans that chant together to...Read More

How-To: Tips for Growing Your Email Subscriber List

  • February 24 2012
  • Resource: Loyalty Today

Growing Your Permission Email List:  Starting from Square One If you just started your business, or if you just launched your website, you probably don’t have an email list to send to. So what do you do?Ways To Grow Your Opt-In List: ...Read More

A Digital Sign of the Times

  • February 24 2012
  • Resource: Loyalty Today

The Digital Out of Home (DOOH) Experience is exploding, and most people take it for granted. Why? Because digital signs are essentially familiar, flat panels TVs found in most homes-and signs, digital or not are seemingly everywhere these days....Read More

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