CONTENT GALLERY

« Five User Experience Lessons from Usability Testing Jive Social Business Platform | Ten years ago, Jim Collins wrote the book “Good to Great: Why Some Companies Make the Leap… and Others Don’t.” Collins book...Read More

Brand loyalty or loyalty to the rewards? This is an interesting question posed by Suzanne Vara recently on Social Media Today – and one that I often think about. We all know that times are tough and the economy isn’t what it used to...Read More

In October of this year the Information Technology Services Marketing Association (ITSMA) held their 18th Annual Marketing Conference and Marketing Excellence Awards Ceremony. Our CEO, Sean Geehan, spoke at that conference on...Read More

Anyone who aggressively complements the state of air travel these days must be a true loyalist. In other words this is the type of person who so loves the activity that they blindly support the cause in spite of available fact. Whether you...Read More

This is the third in a series of short reviews covering a range of rewards programs in the quick serve restaurant industry (QSR). In Part 1, we reviewed MyPanera, the new program from Panera Bread launched during 2010. In Part 2, we took a look...Read More

How did you shop over the Thanksgiving weekend?  If you’re like a growing number of consumers, you may have taken advantage of in-store craziness on Black Friday but by the end of the weekend, you and 226 million of your fellow...Read More

As I start to write this, it’s that odd day in the States known as Black Friday. While respectable Brits are toiling away in their offices (thinking about the future of CRM solutions, in my case), huge numbers of Americans are engaged in a...Read More

It started with a failed card swipe and ended with what this cardholder thought was a superbly developed and executed customer service experience.  One day last month, multiple attempts to use my AmEx card at the gas pump were unsuccessful;...Read More

Having a personal history of avoiding large crowds, I have never taken part in the Black Friday shopping frenzy. But all that changed this year. My daughter works at American Eagle Outfitters during school breaks, and thought it would be fun if...Read More

Within the last couple of weeks, I’ve seen a few LinkedIn discussions about customer reference programs and they got me thinking. I know from previous research by the Geehan Group that 94% of executives who participate on advisory boards...Read More