CONTENT GALLERY

Steve Jobs is widely known to have been a, shall we say, a difficult person to work with.  His towering genius and uncompromising demand for perfection led to legendary stories of belittling team members and binary judgments of work as...Read More

Increase holiday email frequencies.  Stand out with big deals, useful advice, and easy-to-use navigation bars in your creative. Create a sense of urgency in the subject line.  Be sure to also include again in the header of your...Read More

  No one can argue with Google, ISIS, Visa and MasterCard – mobile wallets are coming fast and in various flavors. Issuing banks, credit card providers, wireless carriers, handset makers, Near Field Communications (NFC) chipset and...Read More

As the holidays are fast approaching us, are you looking to kick up your mobile messaging efforts and add a unique experience for your customers? Here are some ideas that can be quickly and easily implemented:12 days of Christmas SMS/MMS...Read More

The holidays are around the corner and loyalty programs are rolling out special events to engage and recognize their best customers. Over the weekend, I saw an advertisement for a Neil Diamond concert which allowed American Express cardholders...Read More

Direct marketers are faced with increasing challenges today such as declining marketing budgets, re-uniting fragmented audiences, decreasing effectiveness of traditional direct marketing channels, growing need for accountable marketing, and...Read More

One of the best things about having marketers as my target market is that I personally benefit from thought leaders I get to work with to offer my audience valuable content.  And this blog is a great way for me to share some of the...Read More

BUT BLACK FRIDAY WEEKEND HURT CATALOGERS The statistics tell us the consumer retail holiday season has started off with a bang. Black Friday total four day weekend sales were $52.4 billion, up from $45 billion last year. That’s the best...Read More

Soft skills - those oh-so-important qualities such as adaptability, critical thinking and creativity - are what’s needed to bridge the gap between good and great employees. Unlike with black-and-white technical skills, however, these types...Read More

“THERE IS ONLY ONE BOSS. THE CUSTOMER. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”  – Sam Walton (Walmart) Clearly, no business can exist without...Read More