Six ways to blog when you're short on time

  • July 13 2012
  • Resource: Loyalty Today

Certain things are just hard to squeeze into your day. For some of us, it's exercise or doing laundry. For others, it's blogging. You want to do it  almost every day, but you can't seem to find the time. If you're one of the...Read More

Customers’ Banking Satisfaction

  • July 13 2012
  • Resource: Loyalty Today

A recent JD Power and Associates study showed that, overall, customers are more satisfied with their bank. However, customer advocacy and loyalty seem to be down. Take a look at some of the findings and see what you can do to keep your customers...Read More

Restaurateur Bringing 7,000 iPads to Airports: “We’re Seeing 15-20% Revenue Boost”

  • July 13 2012
  • Resource: Loyalty Today

I interviewed Rick Blatstein, founder and CEO of OTG Management, who says lending iPads calms travelers, “electrifies” the vibe of his airport restaurants, and raises sales. Blatstein is a former nightclub owner who got into the...Read More

Develop a winning online marketing program

  • July 12 2012
  • Resource: Loyalty Today

Identifying who your true customers are and understanding where growth opportunities exist are common questions businesses strive to answer. Axcess Financial, a respected leader in the sub-prime, underbanked and unbanked credit industry, needed...Read More

Engagement Programs Emerge from the Recession

  • July 12 2012
  • Resource: Loyalty Today

A new survey from the Incentive Research Federation finds that almost three-quarters of respondents have a positive outlook on the economy and their recognition programs. The 2012 Spring Pulse Survey data reports that 44 percent believe their...Read More

Bank Approval: What Matters to Customers

  • July 12 2012
  • Resource: Loyalty Today

If you believe the news you might imagine Americans have a pretty low opinion of bankers. It seems cut and dried; the recession laid bare a lot of anger over banks’ role in the economy’s crash.  But new insights from our...Read More

When Loyalty Programs Become a Taxing Issue and What to do About it

  • July 11 2012
  • Resource: Loyalty Today

Benjamin Franklin may have been spot on when it came to his observations about death and taxes being two of life’s great certainties. But even he, in all his wisdom, couldn’t have imagined the modern burdensome US tax code. Nor could he have...Read More

How Social Media Amps Up the Value of a Customer

  • July 11 2012
  • Resource: Loyalty Today

The other week my colleague Vinay Iyer posted a blog that looked at how a company might use social media to improve its relationships with their customers. Some companies are already doing this, but it’s also clear that some companies also...Read More

All-Star Mobile Marketing Tips

  • July 11 2012
  • Resource: Loyalty Today

On July 10th, all eyes will be on Kansas City for the 83rd Major League Baseball All-Star Game. As a former professional baseball player in the Cincinnati Reds organization, I appreciate the All-Star game for its unique approach of combining...Read More

Why I’m cool with behavioral targeting

  • July 10 2012
  • Resource: Loyalty Today

Customer engagement should be easier than ever with all the data available to the top corporations via their social media, email, and web presence.  Why don’t they use it? (This is a reprint of a post by Ginger Conlon at DMNews...Read More

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