Driving innovation through Co-Creation

  • July 15 2019
  • Resource: Loyalty Today
  • Fred Faulkner

Imagine…Today’s the big day: the day your agency partner presents ideas and solutions to your brand. After a thorough process of finding this agency, you challenged them to meet the changing landscape of your customers’ needs by...Read More

The Future of Loyalty: Four Shifts to Watch in 2019

  • February 06 2019
  • Loyalty Management: Articles
  • Francis Hondal, President of Loyalty and Managed Services at Mastercard & Jamie Samaha, Senior Vice President, Issuer Loyalty Products at Mastercard

Loyalty programs are on the move. Can yours keep up?Customers want stronger loyalty programs that transcend transactions. In 2019, loyalty programs need to understand customers on personal terms; forge reciprocal relationships that aren’t...Read More

Personalization is Essential For Improving Customer Loyalty

  • July 12 2019
  • Resource: Loyalty Today
  • Walter Lamb

Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in ways that benefit both the company and the...Read More

What New Trends in Email Deliverability Mean for Marketers

  • January 15 2019
  • Loyalty Management: Articles
  • Tom Sather, Author, Return Path

Email reigns as the most lucrative digital marketing channel, but it’s not without its challenges. Reaching the inbox and avoiding spam filters remain among the top challenges for email marketers who are constantly trying to do more with...Read More

3 Ways to Make the Most of First-Party Data

  • July 11 2019
  • Resource: Loyalty Today
  • Keith Lifschin

Whether you reach customers through email, in-app, social media, or via remarketing, data is your ticket to ensure they stay engaged. And first-party data, which comes directly from the very customers you communicate with, can be particularly...Read More

Loyalty Programs in Question by Certain Industries

  • January 07 2019
  • Loyalty Management: Articles
  • Lou Ramery, CEO, east|west marketing group

It’s surprising during this age of “big data” that some companies are questioning the value of their loyalty programs.  In a time where customer data is easier to collect, cheaper to store and one of the top things on all...Read More

5 Ways To Give Loyalty A Lift

  • July 10 2019
  • Resource: Loyalty Today
  • Formation Team

Loyalty programs should be one of the cornerstones of any effective marketing strategy. Accenture found that “members of loyalty programs generate between 12 and 18 percent [higher] incremental revenue growth per year than non...Read More

Moving From a Loyalty Program to a Loyalty Strategy

  • January 07 2019
  • Loyalty Management: Articles
  • Marlon Bowser, CEO, HTK

Lately, we’ve seen more and more brands facing up to the fact that traditional loyalty programs simply don’t work in most industries. They fail to create lasting loyalty, largely because they don’t capitalise on customer data to...Read More

3 Mistakes That Can Undermine Your Personalization Strategy

  • July 09 2019
  • Resource: Loyalty Today
  • HTK Team

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation.Particularly in consumer businesses, where there’s arguably more...Read More

Simplicity in Loyalty Programs – Not as Simple as it Sounds

  • January 04 2019
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson | Strategic Marketing Consultant, Loyalty and Customer Experience, Kobie

During a loyalty program design session, you will almost always hear the phrase “the program has to be simple.” Marketers firmly believe that consumers want a simple program. But many of the biggest, most popular, and most engaging...Read More

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