Enhancing Your Marketing Strategies Using Psychographics

  • August 26 2022
  • Resource: Loyalty Today
  • Lilias Madden, Antavo

Over the past few years, the importance of understanding your target audience and providing them with a personalized experience has become crucial. The floods of information that customers encounter each day online and in person make it harder for...Read More

Aspire to Loyalty as an Outcome, Not Just a Program

  • March 09 2020
  • Loyalty Management: Articles
  • Tad Fordyce, SVP Loyalty, Epsilon

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice “Big L” loyalty, using their loyalty strategies and...Read More

Should You Offer a Premium Loyalty Program? New Data Offers Insights

  • August 25 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Traditional loyalty programs have been around forever and serve a distinct and extremely useful purpose.  But premium loyalty programs are a newer rising trend. Their popularity has risen in recent years and helps make...Read More

When the (Data) Cookies Crumble

  • March 04 2020
  • Loyalty Management: Articles
  • Susan Frech, co-founder and CEO, Social Media Link

Entering a new decade is often a time to reflect on the preceding one and to brand them as “eras.” I believe the 2010s will be remembered as the wild, wild, west of data collection. In that new frontier of data, consumers were...Read More

Where Travel Meets Loyalty

  • August 25 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Understanding the role of travel rewards in the post-pandemic travel resurgenceAfter more than two years of yo-yoing pandemic-driven restrictions, Americans are more than ready to travel again. A survey conducted by arrivia in early...Read More

Cultivating Emotional Loyalty in the "In Between" Place

  • February 13 2020
  • Loyalty Management: Articles
  • Susan Frech, co-founder and CEO, Social Media Link

On a very basic level, the definition of being loyal to a brand means you repeat the purchase of a product or service rather than taking your business elsewhere. Marketers are often focused squarely on the financial aspect of being loyal. They...Read More

Build Loyalty by Taking a Stand

  • August 24 2022
  • Resource: Loyalty Today
  • Stephanie Hoch, The Lacek Group

Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing social perspectives, political upheaval, and increasing consumer demand for brands to demonstrate positive impacts on the...Read More

Declared Data Is the Customer Experience Differentiator You Didn’t Know You Needed

  • February 10 2020
  • Loyalty Management: Articles
  • Rachel Haberman | Content Marketing Manager, Jebbit

Digitally savvy organizations have come to think of the customer experience as a trail of information, each touchpoint leaving behind a data footprint that we aggregate into vast data lakes in the hopes of turning that data into granular insights...Read More

JoJo Clubhouse: A Fresh Take on Loyalty & Engagement

  • August 24 2022
  • Resource: Loyalty Today
  • Tamas Oszi, Antavo

Fostering loyalty in the babywear and maternity clothing industry comes with unique challenges. On one hand, the consumer base — the little rascals — grows quickly and is in constant need of new clothing. However, if a company can...Read More

What you need to know to connect with Gen Z throughout the Purchase Cycle

  • February 05 2020
  • Loyalty Management: Articles
  • Julie Wojtowicz | Merkle

Julie Wojtowicz, Director, Strategy & Insights – In this role since late 2015, Julie works with the world’s largest brands to provide strategic consulting designed to drive acquisition, increase consumer engagement, and ultimately...Read More

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