CONTENT GALLERY

In the fast-paced and competitive landscape of today’s business world, companies are constantly seeking innovative ways to retain customers and foster brand loyalty. One popular approach has been the implementation of loyalty programs...Read More

In the fast-paced world of e-commerce, customer service plays a pivotal role in building brand loyalty and driving business success. As the digital realm continues to evolve and shape consumer behavior, online retailers...Read More

In part 4 of our series on engagement marketing’s obstacles and opportunities, we talk about the concept of Immediate Value and that customers today are looking for options beyond under-funded points programs. Brands in financial services...Read More

Summer sales events provide an excellent opportunity for businesses to boost revenue and attract new customers with the help of Direct Mail marketing. To make the most of it, it's crucial to track and analyze the performance of your...Read More

As a summer intern at The Lacek Group, I’ve spent the past several weeks researching how Gen Z interacts with our favorite brands.Several factors play a role in Gen Z’s unique attitude toward brands. We’re younger and less...Read More

The meaning of customer loyalty is changing in 2023Don't get left behind - learn how to create innovative loyalty programs and customer loyalty management strategies to stay ahead of the curve.Customer loyalty is crucial for businesses as...Read More

Loyalty programs have long been the cornerstone of customer retention strategies for brands. However, as these programs have proliferated, so have the tactics of bad actors trying to exploit them. With traditional methods falling short in...Read More

While the transformation from the brick-and-mortar to the digital and omnichannel customer experience has been continuing for the past decade, the 2020 COVID pandemic greatly accelerated the shift. According to the Census Bureau’s most...Read More

In a rapidly changing world, where shopper behaviors and expectations evolve at a lightning pace, loyalty programs have to stay current to remain effective. It's not enough to set and forget your loyalty program – regular...Read More

Welcome to the dynamic realm of customer loyalty programs, where businesses and customers embark on a buyer’s journey filled with rewards, perks, and engaging experiences. Loyalty programs have become the secret...Read More