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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Imagine…Today’s the big day: the day your agency partner presents ideas and solutions to your brand. After a thorough process of finding this agency, you challenged them to meet the changing landscape of your customers’ needs by...Read More
Loyalty programs are on the move. Can yours keep up?Customers want stronger loyalty programs that transcend transactions. In 2019, loyalty programs need to understand customers on personal terms; forge reciprocal relationships that aren’t...Read More
Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in ways that benefit both the company and the...Read More
Email reigns as the most lucrative digital marketing channel, but it’s not without its challenges. Reaching the inbox and avoiding spam filters remain among the top challenges for email marketers who are constantly trying to do more with...Read More
Whether you reach customers through email, in-app, social media, or via remarketing, data is your ticket to ensure they stay engaged. And first-party data, which comes directly from the very customers you communicate with, can be particularly...Read More
It’s surprising during this age of “big data” that some companies are questioning the value of their loyalty programs. In a time where customer data is easier to collect, cheaper to store and one of the top things on all...Read More
Loyalty programs should be one of the cornerstones of any effective marketing strategy. Accenture found that “members of loyalty programs generate between 12 and 18 percent [higher] incremental revenue growth per year than non...Read More
Lately, we’ve seen more and more brands facing up to the fact that traditional loyalty programs simply don’t work in most industries.
They fail to create lasting loyalty, largely because they don’t capitalise on customer data to...Read More
There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation.Particularly in consumer businesses, where there’s arguably more...Read More
During a loyalty program design session, you will almost always hear the phrase “the program has to be simple.” Marketers firmly believe that consumers want a simple program. But many of the biggest, most popular, and most engaging...Read More