CONTENT GALLERY

You’ve put extensive thought, research, and dollars into your customer loyalty strategies. Now it’s time to execute your ideas. Ready to waste all that effort by choosing a crummy loyalty platform? Hopefully not! Even with great...Read More

Secrets to identifying, courting, and achieving success with “the one.” Brands understand the value of a great partnership, but finding one that expands reach and drives sales and loyalty for both brands can prove as elusive as the...Read More

When you play the lottery it drives the feeling of excitement and opportunity which inevitably keeps you coming back. That emotional rush of enjoyment and excitement plays a key role in how the lottery industry connects with players and keeps them...Read More

Games mean fun, and who doesn’t like having fun? The allure of rewards, the urge to compete, and the fear of missing out are factors that make gamification a popular choice for loyalty programs. According to the ...Read More

If you are looking for a way to improve your response rates, direct mail is the way to go. Direct mail is a great marketing channel with proven results, if done correctly. Here are some fundamentals on how and why using direct mail...Read More

In today’s fast-paced business world, companies need to make data-driven decisions to stay competitive. One critical area of data analysis is customer analytics, which involves examining customer behavior, needs, and preferences to create...Read More

At its core, pay with points is a loyalty program feature that allows customers to redeem their accumulated points for rewards, discounts, or even cash-back on purchases. It is a popular feature among loyalty programs, as it provides customers...Read More

It is the start of 2023 and if there is one topic I get involved with the most in conversations it is around Artificial Intelligence (AI) and its latest iteration, the AI chat-bot ChatGPT.  Once you use ChatGPT, it does initially have a new...Read More

Direct mail marketing is one of the most proven forms of advertising and marketing. It has been around for more than 60 years, and it’s still going strong today. According to some estimates, in 2022, about $43.3 billion...Read More

In all of my years in the loyalty industry, the last few years have been the most tumultuous. The old adage, ‘the only constant is change’ looks to be the norm for the next few years as well.With many businesses adopting new...Read More