CONTENT GALLERY

Over the past few years, the importance of understanding your target audience and providing them with a personalized experience has become crucial. The floods of information that customers encounter each day online and in person make it harder for...Read More

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice “Big L” loyalty, using their loyalty strategies and...Read More

Traditional loyalty programs have been around forever and serve a distinct and extremely useful purpose.  But premium loyalty programs are a newer rising trend. Their popularity has risen in recent years and helps make...Read More

Entering a new decade is often a time to reflect on the preceding one and to brand them as “eras.” I believe the 2010s will be remembered as the wild, wild, west of data collection. In that new frontier of data, consumers were...Read More

Understanding the role of travel rewards in the post-pandemic travel resurgenceAfter more than two years of yo-yoing pandemic-driven restrictions, Americans are more than ready to travel again. A survey conducted by arrivia in early...Read More

On a very basic level, the definition of being loyal to a brand means you repeat the purchase of a product or service rather than taking your business elsewhere. Marketers are often focused squarely on the financial aspect of being loyal. They...Read More

Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing social perspectives, political upheaval, and increasing consumer demand for brands to demonstrate positive impacts on the...Read More

Digitally savvy organizations have come to think of the customer experience as a trail of information, each touchpoint leaving behind a data footprint that we aggregate into vast data lakes in the hopes of turning that data into granular insights...Read More

Fostering loyalty in the babywear and maternity clothing industry comes with unique challenges. On one hand, the consumer base — the little rascals — grows quickly and is in constant need of new clothing. However, if a company can...Read More

Julie Wojtowicz, Director, Strategy & Insights – In this role since late 2015, Julie works with the world’s largest brands to provide strategic consulting designed to drive acquisition, increase consumer engagement, and ultimately...Read More