What Robots in The Media Are Missing: Empathy

  • March 22 2019
  • Resource: Loyalty Today
  • Rebecca Miller

It is now a full one month since the playing, winning, and losing of Super Bowl LIII, and one thing is still haunting me about that game. No, it is not the utter lack of scoring. And it is not that the Rams seemed to have left their energy back in...Read More

Virgin Group Rises From Humble Origins and Commits to Customer Loyalty

  • November 01 2018
  • Loyalty Management: Articles
  • Loyalty360 Editorial Staff

Though many consumers probably don’t know it, the Virgin Group is not one company. It’s over 60 businesses worldwide. Among these are the group’s well-known airline, Virgin Atlantic, as well as its communications brand, Virgin...Read More

When It Comes to Data, Seasonality Is Always In Season

  • March 20 2019
  • Resource: Loyalty Today
  • Eric Wolk

Last month we saw the images of presidents appear in quite a few ads while this month we’re seeing lots of shamrocks to align with consumers’ mindsets and the planning of gatherings for corn beef and cabbage. Seasonality helps drive...Read More

Understanding What Creates an Emotional Connection with Your Donors – It Goes Beyond The NFP

  • November 01 2018
  • Loyalty Management: Articles
  • Heather Schichtel, Account Director, NFP, Epsilon

Holiday giving is emotional. Consumers scour the Internet on Cyber Monday for the perfect gift to wrap carefully under the tree waiting in anticipation as gifts are opened; “Do they like it? Did I pick well?” Consumers like to feel...Read More

Six Ways CPGs Use Loyalty to Drive Revenue

  • March 19 2019
  • Resource: Loyalty Today
  • Kelli Ask

 As CPGs continue to navigate the direct-to-consumer landscape and finding ways to improve their customer experience and campaigns, loyalty continues to be the primary tactic to enable personalization, increased engagement and customer...Read More

Emotional Loyalty Scoring: Research to know what drives YOUR customers

  • November 01 2018
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson and Sarah Queller, Ph.D, Kobie Marketing

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet, some customers will consistently choose the...Read More

Why Housewares are Important Loyalty Rewards

  • March 15 2019
  • Resource: Loyalty Today
  • R.Neeley

Each year, over 60,000 visitors and some 2,200 exhibitors descend on McCormick Place in Chicago to learn everything there is to know about housewares. This year’s theme was “It’s SMart,” highlighting not only the importance...Read More

McDonald’s Canada Hopes to Utilize New Technology to Stay Ahead of the Curve

  • November 01 2018
  • Loyalty Management: Articles
  • Loyalty360 Editorial Staff

While people all over the world communicate differently, everyone understands the significance of McDonald’s hailing golden arches. The company started in 1948 as a single-location, family-owned restaurant, and 70 years later it has become a...Read More

Why Doritos’ Marketing Strategy Made Super Bowl History

  • March 14 2019
  • Resource: Loyalty Today
  • Aimee Millwood, Director of Content at Yotpo

As Patriots fans rejoice and Rams fans sulk, everyone else is busy judging all the Super Bowl commercials. Because we marketers all know that the real competition happens after game day. And when it comes to impeccable Super Bowl campaigns...Read More

5 Ways a Point of Sale System Can Increase Customer Loyalty

  • November 01 2018
  • Loyalty Management: Articles
  • Kasey Cover, FasTrax Solutions

Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the central component of their business. A combination of software and hardware, your POS system is so much more than a cash register, it&rsquo...Read More

Displaying results 51-60 (of 7426)
 |<  <  2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?