12 Predictions for 1:1 Marketers in 2019

  • January 24 2019
  • Resource: Loyalty Today
  • Guy Cierzan | Olson 1to1

As 2018 comes to a close and we turn the page to 2019, it is our tradition to pause and think about what the year ahead could bring. Like all industries, the loyalty space continues to experience massive change, and this is not going to slow in...Read More

Trying to Build Loyalty? Work on Your Affinity Game First.

  • October 01 2018
  • Loyalty Management: Articles
  • Kaitlyn Mitchell, HelloWorld

In most cases, ongoing sales are the end game to any loyalty initiative. And to do that, loyalty strategies come into play. But before you really get to loyalty, you need to build an affinity game plan. It’s the emotional connection...Read More

Emotional Loyalty in 2019

  • January 23 2019
  • Resource: Loyalty Today
  • The Annex Cloud Team

The traditional model of customer loyalty focuses around the idea of offering incentives in exchange for loyalty points or products. However, this transactional model overlooks those who aren’t loyal for the reason of logical transactions...Read More

Delta Air Lines: Building Emotional Connection to Drive Loyalty

  • October 01 2018
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

Delta Air Lines, originally founded as a small crop-dusting operation named Huff Daland Dusters in 1924, has grown into one of the world’s largest airlines, serving more than 180 million customers each year. They are also the creators of one...Read More

3 Ways to Power Up Your CX in 2019

  • January 22 2019
  • Resource: Loyalty Today
  • Jade McFarland, HTK

Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or meeting customers’ expectations? If the answer is anything other than a resounding “Yes!”, don’t worry –...Read More

5 Tips For Developing A Personalization Strategy That Drives Loyalty To Your Brand

  • October 01 2018
  • Loyalty Management: Articles
  • Kara Trivunovic, Epsilon

Email has always been referred to as a relationship channel. It’s a channel that enables a dialogue with a customer. That being said, personalization needs to be top of mind for marketers as they focus on sustaining customer relationships...Read More

Mind the GAAP Part 2: Leading Program Financials Examples

  • January 21 2019
  • Resource: Loyalty Today
  • Randy Hernandez, Brierley+Partners

Congratulations! If you’ve read through Part 1 of our 3-part series, you’ve gained an appreciation for the potential impacts the new “deferred revenue” accounting rules could have on your loyalty program’s financial...Read More

Measure Loyalty Program ROI With These Key Metrics

  • October 01 2018
  • Loyalty Management: Articles
  • Len Llaguno, Kyros Insights

One of the most reliable methods of measuring a marketing campaign's effectiveness is to conduct an A/B test. Generally, these tests unfold in the following way: the purchasing patterns of two groups, Group A and Group B, are tracked, with...Read More

Less Common AI Terms Marketers Should Know

  • January 18 2019
  • Resource: Loyalty Today
  • Janet Wagner, Zylotech

If you Google “AI terms marketers should know” you’ll find quite a few posts that include many of the same AI terms. Common AI terms include machine learning (ML), algorithm, supervised learning, unsupervised learning, and weak...Read More

The Building Blocks Of Personalization, Block Two: Making Data Useful

  • October 01 2018
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

In my last article, I discussed how to set the foundation for achieving a 360-degree view of your customers and the role of data. Here, I’m going to explore how marketers can make data actionable and realize the benefits of the enhanced...Read More

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