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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Great personalization doesn’t happen overnight
We all know personalization is at the forefront of creating deeper customer relationships and brand-bonding customer experiences. Study after study has shown that consumers want relevant...Read More
Would you rather go on a date with someone who is simply tolerating you, or a person who really wants to be there? The latter is the obvious choice (and the former being the stuff of first-date nightmares). After all, someone who is interested in...Read More
The Cloud is a major driving force of the current digital revolution. There is no question about that. Providing instant access and high availability of systems and services, it has become a refined tool desired by companies from all industries...Read More
The demand for true marketing personalization is completely upending the strategies, scope, and meaning of loyalty and rewards programs.
There was a time when running a loyalty program was simple: any business from a hotel chain to a...Read More
We know the expected role of government and health officials, but what about brands?It has been over 70 days since the first case of COVID-19 was discovered in the United States.
Since late-January, the definition of “normalcy” has...Read More
Loyalty is hard. Any company that sets out to earn customer loyalty quickly learns that it can be an elusive goal, both in the achieving of it and even more so in the keeping of it.
Ironically, the reason for this is simple. Loyalty is not...Read More
When everything around us changes overnight, we’re left wondering how to navigate new realities. In the moment, we sometimes forget that we can lean on old business principles, like old friends. One of the basic principles of business...Read More
We live in the age of exponential technological progress. It’s hard to imagine that just 10 years ago the iPhone was first launched, unlimited data was non-existent, and Amazon Prime was only three years old. Innovations like these have...Read More
Last year we saw many retailers focus on revamping or reinventing their loyalty programs.This trend has continued into early 2020 with several top companies like Panera, Walmart, and Publix.They are in very different verticals but...Read More
We’re awash with people talking about best practices these days. It’s hardly surprising. Everyone wants to be sure they’re doing the right things for their Customer Experience or Customer Loyalty program. But best practices mean...Read More