Loyalty Program Revamp Guide: Why You Should Never Delete Your Rewards Program

  • August 31 2022
  • Resource: Loyalty Today
  • Attila Kecsmar, Antavo

Managing a loyalty program is a lot like a relay race. You might start off with a specific type of rewards program, but then reach the finish line with another. Nonetheless, as long as you aim to give customers a meaningful experience, your...Read More

How to Leverage Digital Experiences to Promote Customer Loyalty

  • June 01 2020
  • Loyalty Management: Articles
  • Mark Troester, Vice President of Strategy, Progress

COVID-19 has only served to spotlight the impact that digital experiences have on all aspects of our lives, especially when it comes to building out customer experiences with loyalty in mind. The current business reality, stemming from...Read More

How Financial Brands Can Drive Growth and Loyalty Through Travel Rewards

  • August 30 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Financial institutions are in a prime position to capitalize on the return of travel thanks to a mature marketplace with 77% of conventional banking customers belonging to 5 or more loyalty programs. Yet many financial services loyalty programs...Read More

Refining and Personalizing Communication of Promotional Offers

  • June 01 2020
  • Loyalty Management: Articles
  • By Dave Etling, SVP and General Manager of InComm InCentives

Seemingly every day, digital marketplaces create both new challenges and opportunities to connect with customers on a meaningful level. This goes the same for B2B customers as it does for B2C consumers, as more and more of today’s B2B buyers...Read More

The Social Trends You Absolutely Need to Know

  • August 30 2022
  • Resource: Loyalty Today
  • Julia Rosinus, ICF Next

With over half the world (4.62 billion users) active on social media today, it is no surprise the influence it holds in our lives. Whether it be #GentleMinions breaking box-office records with teens flocking to see the new Minions movie...Read More

The World Today is Different. Your Loyalty Program Should be Too.

  • April 07 2020
  • Loyalty Management: Articles
  • Phil Seward, Collinson’s Senior Vice President of Loyalty Strategies – Americas

Five Steps Loyalty Programs Need to Take to Remain Relevant in a Post COVID-19 World   The COVID-19 pandemic is an unprecedented crisis with significant impacts on our everyday lives, as governments move to control it while...Read More

Adapting Your Loyalty and Leadership Strategies – Featuring Total Retail [Interview]

  • August 29 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

As brands have dealt with various customer loyalty and data issues in the past two-plus years of the pandemic, previous business strategies are being tested by consumers with limitless options.  Our CEO, Tom Caporaso, recently...Read More

Sustaining Customer Advocacy in the Face of Crisis

  • April 01 2020
  • Loyalty Management: Articles
  • Guy Cierzan, Managing Partner, Loyalty + Customer Marketing

We’re living in a time of great disruption for brands and customers, with our day-to-day lives and routines, relationships and financial well-being being upended by the COVID-19 pandemic and associated travel restrictions, lockdowns and...Read More

The Home Depot Rewards Program Review: A Loyalty Program Built for Pros

  • August 29 2022
  • Resource: Loyalty Today
  • Barbara Kekes-Szabo, Antavo

The founders of The Home Depot, the largest home improvement retailer in the United States, had a special vision. They aimed to facilitate the work of their customers by providing them with services that make it simple for them to get in, get...Read More

Social Commerce: The New World of Selling

  • March 17 2020
  • Loyalty Management: Articles
  • Farrah Shultz, Director, Business Development, Kobie Marketing

Just over a decade ago, Facebook became the most popular social media platform in the world. It hasn’t let go of the reins yet, but a quick glance of apps on any given cell phone will show that Facebook has a lot more competition these days....Read More

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