How to Find Loyalty Building Opportunities All Throughout the Year

  • April 04 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and reward offers keeps your customers engaged and keeps your brand on track with steady content on all...Read More

Company Spotlight: J.M. Smucker Co. Started with a Commitment to Quality

  • April 03 2023
  • Resource: Loyalty Today
  • Kaitlin Knutson, TiiCKER

Very few companies can make the claim that 80% of U.S. homes have their products in their pantries. But when you are as diverse as the J.M. Smucker Company (Tii:SJM) with brands like Jif peanut butter, Folgers coffee, Milk-Bone dog snacks and Café...Read More

Where’s The Brand Love? Creating an Inflation-Proof Loyalty Strategy

  • March 31 2023
  • Resource: Loyalty Today
  • The Bakkt Team

Loyalty inflation has sent programs into a downward spiral—but there is a way out  Loyalty in the post-pandemic worldDuring the COVID-19 pandemic, brands turned to their loyalty programs to extend a lifeline to their customers. They...Read More

Bouncing Back From Inflation Using Loyalty Programs & Promotions

  • March 30 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

With the rise of inflation, it is more important than ever to demonstrate the importance of your loyalty program and offering promotions to your customers. A good loyalty program will show customers their program can power through inflation and...Read More

Hopelessly Devoted to Your Brand

  • March 29 2023
  • Resource: Loyalty Today
  • Karin Miller, The Lacek Group

Finding true love with your customers takes emotion, anticipation and more. Your customers may not send bouquets to your company, write sonnets about your brand, or sport tattoos of your logo (it happens), but are they devoted to your brand? And...Read More

Mission: Loyalty — The Secret Behind Experiential Rewards

  • March 28 2023
  • Resource: Loyalty Today
  • Jessica Mizerak, Antavo

If you ask a person about the most cherished memory they had as a loyalty program member, it’s unlikely that they would say “It’s that time I got that $10 coupon”. That’s because financial benefits are incentives that...Read More

5 Common Direct Mail Mistakes To Avoid

  • March 27 2023
  • Resource: Loyalty Today
  • The Baesman Team

Direct mail is a great way to get people's attention, and you only have about 8 seconds to make that happen. In those few seconds, your prospects need to be able to understand what you’re offering and how it will benefit them. ...Read More

Top 10 Signs Your Loyalty Program Needs a Refresh

  • March 24 2023
  • Resource: Loyalty Today
  • The Lacek Group Team

Does your customer loyalty program achieve its intended objectives?If you had to think twice about your response, it’s probably time to make improvements.Customer loyalty best practices constantly evolve. So even if your program previously...Read More

How to Achieve Your Brand Goals Using Your Loyalty Program

  • March 23 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Every business should have a set list of brand goals that they set to try and achieve. Brand goals not only give your business something tangible and measurable to work towards; they can also be starting points to help identify where your business...Read More

Marketers Say: Owned Channels + Loyalty Will Help Them Through The Recession

  • March 22 2023
  • Resource: Loyalty Today
  • Trent Lanning, Cheetah Digital by Marigold

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the findings and – paired with uneasiness...Read More

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