Banking Loyalty: Personalization, Engagement and Blockchain

  • April 02 2019
  • Resource: Loyalty Today
  • The Aimia Team

Loyalty in the banking sector is typically driven through credit cards. According to a recent Bankrate study, there are approximately 2 billion credit card holders in the USA alone, and each person carries four credit cards on average...Read More

The Retailization of Loyalty and What it Means For The Traveler

  • January 03 2019
  • Loyalty Management: Articles
  • Jason Simon, Senior Vice President of Epsilon

With the proliferation of new and disruptive travel and hospitality options (Airbnb, Uber, Lyft, etc.) and the common traveler focused on price to make stay decisions, travel brands are experiencing losses in market share and loyalty from their...Read More

The Future of Mobile: Welcoming the Next Era of Engagement

  • March 28 2019
  • Resource: Loyalty Today
  • Mike Puffer, Sr Director, Strategy, Insights, and Innovation, HelloWorld, A Merkle Company

Consumers are swimming in a sea of apps. To cut through the noise in today’s “always on” world, brands must prioritize meaningful mobile experiences with everyday utility and real-time relevance. From geolocation services to...Read More

Creating Holiday Harmony with Gift Cards and Customer Loyalty

  • December 03 2018
  • Loyalty Management: Articles
  • Kasey Cover, FasTrax Solutions

We all know that the holiday season is one of the busiest times for retailers. Halloween, Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, New Years... The list goes on! Shoppers are expected to spend 6% more...Read More

The Best Way to Grow Customer Loyalty – Without a Program

  • March 27 2019
  • Resource: Loyalty Today
  • Jade McFarland, HTK

If a loyalty program isn’t right for your business, how do you invest in customer retention and loyalty? The solution lies in creating emotional connections through personalized engagement.Google “how to grow customer loyalty&rdquo...Read More

Looking to Surprise Your Customers? This Holiday, Give the Gift of Promotions

  • December 03 2018
  • Loyalty Management: Articles
  • Janice Pollard, HelloWorld

This holiday season, promotions are making the nice list. Whether you’re looking to boost in-store traffic, grow an Instagram following, or draw attention to new products, limited-run promotions with chances to win are a great way to...Read More

Delicious Metrics Hidden in Your Welcome Email Data

  • March 26 2019
  • Resource: Loyalty Today
  • The Cheetah Digital Team

When reviewing email results, click rates and open rates tend to dominate the menu. But even if those metrics will always be the main course, there are some sweet rewards waiting for marketers who think creatively about their data.One way to...Read More

3 Tips for a Stress-Free Loyalty Platform Migration

  • December 03 2018
  • Loyalty Management: Articles
  • The HTK Team

Migrating your loyalty program onto a new platform can have a substantial impact for your business – whether it’s improving customer loyalty through more engaging experiences, or saving your team time thanks to a simpler user interface...Read More

What Are Your Filthiest CX Habits? And How Can You Break Them?

  • March 25 2019
  • Resource: Loyalty Today
  • The Confirmit Team

What are your worst habits? Biting your fingernails? Swearing? Expecting everyone in the business to care as much about Net Promoter Score as you do? Confirmit surveyed 700 customer experience professionals and we’ve crunched the...Read More

The Building Blocks of Personalization, Block Three: The Role of Content

  • December 03 2018
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

As 2018 is coming to an end, it’s important to reflect on the successes you’ve achieved this year. For many, personalization has been front and center as marketers continue to enhance their programs by incorporating technology...Read More

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