Holiday Loyalty Marketing: Strategies for Success

  • December 11 2023
  • Resource: Loyalty Today
  • Trevor Antley, Brierley – Capillary

Loyalty marketing and loyalty programs are critical during the holiday season, especially for retailers but also for businesses across verticals. Christmas and the winter holidays are also crucial for many businesses, especially...Read More

Beyond the Inbox: Create Customer Loyalty With Direct Mail Marketing

  • December 08 2023
  • Resource: Loyalty Today
  • Beyond the Inbox: Create Customer Loyalty With Direct Mail Marketing

Direct mail continues to prove itself as a powerful tool to cut through the digital noise and establish a more personal connection with customers. Direct Mail marketing can play a pivotal role in building customer loyalty, focusing...Read More

The Cookieless Future: Challenges and Opportunities

  • December 07 2023
  • Resource: Loyalty Today
  • The Comarch Team

Cookies are an important part of marketing. They are used to collect information on possible online customer behaviors, from searches, purchase history, the chosen payment methods and other preferences, to even every...Read More

The Flywheel of Gamification, and why Kobie’s 3-Tiered Framework is the Momentum You Need

  • December 06 2023
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Effectively implementing gamification as a strategy for your brand is like putting a giant flywheel in motion.  Imagine a big wheel that starts off slowly, but with every push, it gains momentum and becomes unstoppable. This is similar to how...Read More

The 6-Step Checklist for Building Fashion Loyalty

  • December 05 2023
  • Resource: Loyalty Today
  • The Comarch Team

Comarch, in collaboration with The Loyalty People – has developed a 6-Step Checklist for building fashion loyalty. These are proven methods for understanding, engaging, and retaining customers as your brand connects with them...Read More

The Future of Email Marketing: AI-Powered Content Creation for Retailers

  • December 04 2023
  • Resource: Loyalty Today
  • The Clutch Team

Introduction In today's digital age, where every interaction matters, retail marketers are under constant pressure to deliver content that resonates, engages, and converts. One of the significant challenges they face is creating compelling...Read More

The Impact of Gamification on Loyalty Strategies

  • December 01 2023
  • Resource: Loyalty Today
  • The Mastercard Team

Games are fun – and gamification has become a serious loyalty strategy that achieves results beyond fun and games. A key component in many successful customer engagement strategies today, gamification is becoming a bigger focus of loyalty...Read More

Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

  • November 30 2023
  • Resource: Loyalty Today
  • Ari Bendersky, Salesforce

Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI hallucinations,” these mistakes occur up to 20...Read More

Using Geofencing to Enhance Fashion Loyalty Programs

  • November 29 2023
  • Resource: Loyalty Today
  • The Comarch Team

Did you know that the average American spends 4-6 hours a day on their phone? That's an astounding 2-3 months per year! What does this mean for fashion retailers? Well, it's just another way to maximize...Read More

The Ultimate Holiday Print Guide: Boost Sales and Spread Festive Cheer

  • November 28 2023
  • Resource: Loyalty Today
  • The Baesman Team

The holiday season is upon us, and for businesses and brands, it's the perfect time to capitalize on the festive spirit through effective marketing strategies. While digital marketing has become increasingly popular, don't underestimate...Read More

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