Human-Centered Design Boosts Brand Devotion

  • October 12 2023
  • Resource: Loyalty Today
  • Rachel Foss, The Lacek Group

In today’s marketplace, which is still coping with post-pandemic societal shifts, customer loyalty remains a critical key to success for brands. The consumer experience often feels fully saturated with a constant stream of advertising and...Read More

The Power of Receipt Validation: How It Helps Build Your Customer Understanding

  • October 11 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

Every day, businesses receive a steady stream of transactional data, including purchases, product information, and customer details. Receipt validation is the process of analyzing this data so that businesses can develop a better understanding of...Read More

Personal Touches Matter: The Art of Personalization That Truly Impacts

  • October 10 2023
  • Resource: Loyalty Today
  • The Baesman Team

In a world flooded with digital noise and automated interactions, the value of a personal touch cannot be overstated. Whether it's in marketing, customer service, or everyday communication, personalization techniques have become essential for...Read More

5 Successful Coffee Loyalty Programs in America to Learn from

  • October 09 2023
  • Resource: Loyalty Today
  • Anjali Pillai, Capillary Tech

Nothing screams “Good Morning” like the first sip of freshly brewed coffee. In the United States alone, the coffee industry is a bustling arena, with approximately 59,000 coffee shops generating a staggering $45 billion...Read More

Execution Is Everything

  • October 06 2023
  • Resource: Loyalty Today
  • Robyn Zeller, The Lacek Group

Second in a Three-Part Series on Tiered RecognitionIn the first installment of our series on tiered recognition, we explored why brands should consider a tiered recognition strategy—forgoing a one-size-fits-all approach to rewards and...Read More

Loyalty Rewarded: The 6 Best Loyalty Program Ideas For Lasting Engagement

  • October 05 2023
  • Resource: Loyalty Today
  • The Comarch Team

Loyalty means profit. It’s a fact that most companies are aware of and try to harness by setting up loyalty programs. In many cases, one customer loyalty program vs. the next are rather similar – after all...Read More

7 Loyalty Influencer Marketing Best Practices

  • October 04 2023
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Is your brand utilizing influencer marketing effectively? In the social media age, it’s crucial to not only drive visibility and customers to your brand, but to create authentic...Read More

How to Calculate Loyalty Program ROI

  • October 03 2023
  • Resource: Loyalty Today
  • Sam Panzer, Talon.One

While the benefits of a well-executed loyalty program are undeniable, it's equally crucial to measure its effectiveness and, most importantly, its return on investment. Understanding how your loyalty program impacts your bottom line is the key...Read More

Customer Analytics: Understanding the Voice of the Customer

  • October 02 2023
  • Resource: Loyalty Today
  • The Baesman Team

In today's world of business, it's important to know your customer. Gathering data on their spending habits, preferences, and behaviors can help brands create effective marketing campaigns and ultimately increase sales. ...Read More

Unleashing the Power of ChatGPT: Empowering Marketers with AI

  • September 29 2023
  • Resource: Loyalty Today
  • The Capillary Tech Team

The world of marketing is constantly evolving, with businesses seeking innovative ways to engage customers and drive conversions. In recent years, Artificial Intelligence (AI) has emerged as a game-changer in the marketing landscape. One such...Read More

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