The Critical First Steps Towards Great Personalization

  • April 30 2020
  • Resource: Loyalty Today
  • Robert L. Mcclarin, Brierley

Great personalization doesn’t happen overnight We all know personalization is at the forefront of creating deeper customer relationships and brand-bonding customer experiences. Study after study has shown that consumers want relevant...Read More

How Do You Build Everlasting Loyalty? Learn Your Customers’ Love Language

  • October 01 2019
  • Loyalty Management: Articles
  • The Cheetah Digital Team

Would you rather go on a date with someone who is simply tolerating you, or a person who really wants to be there? The latter is the obvious choice (and the former being the stuff of first-date nightmares). After all, someone who is interested in...Read More

Comparing Loyalty Management Technologies: Licensed and Cloud-based Systems

  • April 29 2020
  • Resource: Loyalty Today
  • The Comarch Team

The Cloud is a major driving force of the current digital revolution. There is no question about that. Providing instant access and high availability of systems and services, it has become a refined tool desired by companies from all industries...Read More

The Modern Loyalty Program Powering Brands Like MVMT, FIGS and Thirdlove

  • October 01 2019
  • Loyalty Management: Articles
  • The Yotpo Team

The demand for true marketing personalization is completely upending the strategies, scope, and meaning of loyalty and rewards programs.   There was a time when running a loyalty program was simple: any business from a hotel chain to a...Read More

A Framework for Asking the Right Questions While Managing COVID-19

  • April 28 2020
  • Resource: Loyalty Today
  • Faryar Borhani and Grant Toups, ICF Next

We know the expected role of government and health officials, but what about brands?It has been over 70 days since the first case of COVID-19 was discovered in the United States. Since late-January, the definition of “normalcy” has...Read More

The Loyalty Long Game

  • September 09 2019
  • Loyalty Management: Articles
  • Barry Kirk, Maritz

Loyalty is hard. Any company that sets out to earn customer loyalty quickly learns that it can be an elusive goal, both in the achieving of it and even more so in the keeping of it. Ironically, the reason for this is simple. Loyalty is not...Read More

Data Is Your Friend In Uncertain Times

  • April 27 2020
  • Resource: Loyalty Today
  • Tim Nargassans | Data Solutions Group, FIS

When everything around us changes overnight, we’re left wondering how to navigate new realities. In the moment, we sometimes forget that we can lean on old business principles, like old friends. One of the basic principles of business...Read More

The Secret to an Effective Loyalty Program

  • September 09 2019
  • Loyalty Management: Articles
  • Laurie Meek, Antje Helfrich, Lenati

We live in the age of exponential technological progress. It’s hard to imagine that just 10 years ago the iPhone was first launched, unlimited data was non-existent, and Amazon Prime was only three years old. Innovations like these have...Read More

How 3 Big Brands are Thinking About Loyalty Differently in 2020

  • April 24 2020
  • Resource: Loyalty Today
  • Chris Cobb, Clarus Commerce

Last year we saw many retailers focus on revamping or reinventing their loyalty programs.This trend has continued into early 2020 with several top companies like Panera, Walmart, and Publix.They are in very different verticals but...Read More

Forget Best Practices in CX, It's All About Habit...

  • September 09 2019
  • Loyalty Management: Articles
  • Claire Sporton, Confirmit

We’re awash with people talking about best practices these days. It’s hardly surprising. Everyone wants to be sure they’re doing the right things for their Customer Experience or Customer Loyalty program. But best practices mean...Read More

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