Mission: Loyalty — Build Trust and Incentivize Data Sharing With Your Loyalty Program

  • December 07 2022
  • Resource: Loyalty Today
  • Jessica Mizerak, Antavo

I thought that being a Secret Agent would convince people to open up and share their personal information with me. It turns out it’s not that easy…people tend to be quite sensitive regarding their personal data. Nevertheless...Read More

A Game Plan for Brand Loyalty

  • December 06 2022
  • Resource: Loyalty Today
  • Chris Felton & Montanna Cervenka, The Lacek Group

Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is obsessed with one of the many chart-topping mobile games. Highly engaging and entertaining to users, gaming is...Read More

“Big L” vs. “Little L” Loyalty

  • December 05 2022
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Kobie CMO, Bobby Greenberg, was recently interviewed on Demandbase’s podcast, “Sunny Side Up” Episode 342, to discuss how marketers can measure “Big L” and “Little L” loyalty, creating a more engaging...Read More

Mission: Loyalty – Loyalty Program Mistakes That Shrink Your ROI

  • December 02 2022
  • Resource: Loyalty Today
  • Jessica Mizerak, Antavo

While undercover, I asked a lot of people about running loyalty programs. Based on their answers, loyalty programs are such an easy concept. “I just give my customers points for the money they spend, some cool rewards — maybe sprinkle...Read More

Our 6th Annual Holiday Shopping Identity Theft Survey Infographic eBook

  • December 01 2022
  • Resource: Loyalty Today
  • Brittani Johnson, Iris Powered by Generali

While the holidays can be a joyous occasion, this is also a busy time of year for your customers and…identity thieves. We released our 6th Annual Holiday Shopping Identity Theft survey results, polling consumers on their holiday...Read More

Want to Keep Your Customers? 7 Tips to Boost Customer Retention

  • November 30 2022
  • Resource: Loyalty Today
  • The Group FiO Team

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on acquisition rather than retention. According to...Read More

Tomorrow's Loyalty Turns "Phygital"

  • November 29 2022
  • Resource: Loyalty Today
  • Ashley McMillin & Lisa Schneider, The Lacek Group

The early days of e-commerce ushered in a debate that continues today: Is the future of retail brick-and-mortar stores or digital storefronts? Retailers still wonder if they should lean into one strategy over another, or if they should seek a best...Read More

7 Ideas to Foster Customer Engagement

  • November 28 2022
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Customer engagement is more than a way to gauge how connected customers are with your brand. It’s an umbrella term for the various processes you can use to create and foster customer relationships. The right engagement strategies can...Read More

The Rewarding State of Travel: What Loyalty Program Members are Looking For

  • November 23 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Some things are important to all travelers like value for money and having access to the right variety of travel options to meet their needs.But in our recent survey of members of a travel rewards program offered by a major national financial...Read More

Contextual 2.0: Why Geo-Contextual, Real-Time Marketing is the New Tech Tool Must Have

  • November 22 2022
  • Resource: Loyalty Today
  • The Group FiO Team

There’s no doubt that the digital marketing landscape is far different than it was just a few short years ago. Where it was once possible to use paid ads and a few blog posts to get the word out about your brand, today you need a robust...Read More

Displaying results 41-50 (of 6886)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >|