Is Your Travel and Hospitality Loyalty Program Human-Friendly?

  • June 21 2019
  • Resource: Loyalty Today
  • Hannah Fox

Check out these highlights from the Humanizing Loyalty reportIn today’s travel and hospitality market, customers have more control and choices than ever before. How do brands ensure that they’re going above and beyond to be the top...Read More

International Loyalty Marketing: Preparing Your People, Process and Technology For Success

  • February 06 2019
  • Loyalty Management: Articles
  • Tad Fordyce

In today’s global landscape, marketers are continuously thinking about how they can advance their programs and technology applications to keep up with the evolving consumer behaviors. The successful U.S. based loyalty programs brands have...Read More

How to Leverage Data to Drive Customer Loyalty through Personalization

  • June 20 2019
  • Resource: Loyalty Today
  • The CrowdTwist Team

In today’s competitive climate, customers not only desire, but expect seamless, personalized experiences across all touchpoints. In fact, 90% of users expect the customer experience to be consistent across all devices, and ...Read More

The Future of Loyalty: Four Shifts to Watch in 2019

  • February 06 2019
  • Loyalty Management: Articles
  • Francis Hondal, President of Loyalty and Managed Services at Mastercard & Jamie Samaha, Senior Vice President, Issuer Loyalty Products at Mastercard

Loyalty programs are on the move. Can yours keep up?Customers want stronger loyalty programs that transcend transactions. In 2019, loyalty programs need to understand customers on personal terms; forge reciprocal relationships that aren’t...Read More

7 Ways to Maximize the Return on Your Channel Marketing Programs

  • June 19 2019
  • Resource: Loyalty Today
  • Andy Arnold

Don’t let your co-op, MDF, or compliance programs run on autopilot. There are sales at stake. Many national brands with indirect sales channels such as franchisees, dealers, or resellers have allowed their channel marketing programs to...Read More

What New Trends in Email Deliverability Mean for Marketers

  • January 15 2019
  • Loyalty Management: Articles
  • Tom Sather, Author, Return Path

Email reigns as the most lucrative digital marketing channel, but it’s not without its challenges. Reaching the inbox and avoiding spam filters remain among the top challenges for email marketers who are constantly trying to do more with...Read More

5 Common Fears About AI for Marketing – And How to Address Them

  • June 18 2019
  • Resource: Loyalty Today
  • Jade McFarland

This is the second post in our “AI for CX & Marketing” series – check out the first post here.If you’re trying to build AI into your martech stack, you may hit some internal resistance, whether you’re trying...Read More

Loyalty Programs in Question by Certain Industries

  • January 07 2019
  • Loyalty Management: Articles
  • Lou Ramery, CEO, east|west marketing group

It’s surprising during this age of “big data” that some companies are questioning the value of their loyalty programs.  In a time where customer data is easier to collect, cheaper to store and one of the top things on all...Read More

7 Tips For Successful Customer Loyalty Programs In 2019

  • June 17 2019
  • Resource: Loyalty Today
  • Hinda Incentives Team

In 2019, almost every brand, store and company has a customer loyalty program. If done correctly, these programs can increase and retain customers.Sallie Burnett is a loyalty consultant, keynote speaker and Founder of Customer Insight Group...Read More

Moving From a Loyalty Program to a Loyalty Strategy

  • January 07 2019
  • Loyalty Management: Articles
  • Marlon Bowser, CEO, HTK

Lately, we’ve seen more and more brands facing up to the fact that traditional loyalty programs simply don’t work in most industries. They fail to create lasting loyalty, largely because they don’t capitalise on customer data to...Read More

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