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If you don't already have a loyalty program, or if your program isn't generating the results you want, it's time to start thinking about your loyalty strategy. Loyalty programs are an essential part of keeping customers...Read More

We are all familiar with loyalty programs, but what we might not realize is that certain types of businesses are best suited to take advantage of different loyalty program features and rules while other features might not...Read More

Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and reward offers keeps your customers engaged and keeps your brand on track with steady content on all...Read More

Very few companies can make the claim that 80% of U.S. homes have their products in their pantries. But when you are as diverse as the J.M. Smucker Company (Tii:SJM) with brands like Jif peanut butter, Folgers coffee, Milk-Bone dog snacks and Café...Read More

Loyalty inflation has sent programs into a downward spiral—but there is a way out  Loyalty in the post-pandemic worldDuring the COVID-19 pandemic, brands turned to their loyalty programs to extend a lifeline to their customers. They...Read More

With the rise of inflation, it is more important than ever to demonstrate the importance of your loyalty program and offering promotions to your customers. A good loyalty program will show customers their program can power through inflation and...Read More

Finding true love with your customers takes emotion, anticipation and more. Your customers may not send bouquets to your company, write sonnets about your brand, or sport tattoos of your logo (it happens), but are they devoted to your brand? And...Read More

If you ask a person about the most cherished memory they had as a loyalty program member, it’s unlikely that they would say “It’s that time I got that $10 coupon”. That’s because financial benefits are incentives that...Read More

Direct mail is a great way to get people's attention, and you only have about 8 seconds to make that happen. In those few seconds, your prospects need to be able to understand what you’re offering and how it will benefit them. ...Read More

Does your customer loyalty program achieve its intended objectives?If you had to think twice about your response, it’s probably time to make improvements.Customer loyalty best practices constantly evolve. So even if your program previously...Read More