Translating Challenge Into Opportunity

  • April 09 2019
  • Resource: Loyalty Today
  • The ICF Next Team

Our collaborative approach to problem-solvingProblem-solving. It’s woven into the everyday human experience, crucial for commercial and creative success, and best supported by careful thinking, deep understanding and trusting relationships...Read More

What New Trends in Email Deliverability Mean for Marketers

  • January 15 2019
  • Loyalty Management: Articles
  • Tom Sather, Author, Return Path

Email reigns as the most lucrative digital marketing channel, but it’s not without its challenges. Reaching the inbox and avoiding spam filters remain among the top challenges for email marketers who are constantly trying to do more with...Read More

Modularity is Still the Name of The Game

  • April 08 2019
  • Resource: Loyalty Today
  • Tiffany Blair, Pega

The 2019 State Healthcare IT (HIT) Connect Summit kicked of its 3-day event in Baltimore’s Inner Harbor on Monday, March 18, 2019, welcoming hundreds of federal and state government healthcare professionals to join the discussion...Read More

Loyalty Programs in Question by Certain Industries

  • January 07 2019
  • Loyalty Management: Articles
  • Lou Ramery, CEO, east|west marketing group

It’s surprising during this age of “big data” that some companies are questioning the value of their loyalty programs.  In a time where customer data is easier to collect, cheaper to store and one of the top things on all...Read More

Are Your Employees Driving Your Customers Away?

  • April 05 2019
  • Resource: Loyalty Today
  • The Hinda Incentives Team

Think back to the last time you walked into a store. It can be any store — department, grocery, even a convenience store. Try to remember the experience. Maybe you rushed in towards the items you needed. Or maybe you browsed around aisle by...Read More

Moving From a Loyalty Program to a Loyalty Strategy

  • January 07 2019
  • Loyalty Management: Articles
  • Marlon Bowser, CEO, HTK

Lately, we’ve seen more and more brands facing up to the fact that traditional loyalty programs simply don’t work in most industries. They fail to create lasting loyalty, largely because they don’t capitalise on customer data to...Read More

The 7 Most Innovative Brands of 2018

  • April 04 2019
  • Resource: Loyalty Today
  • The CrowdTwist Team

Earning loyalty in 2018 was particularly challenging due to consumer concerns around data and growing expectations around brand experience. Brands were forced to step up their efforts to keep customers coming back. Many brands chose to innovate...Read More

Simplicity in Loyalty Programs – Not as Simple as it Sounds

  • January 04 2019
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson | Strategic Marketing Consultant, Loyalty and Customer Experience, Kobie

During a loyalty program design session, you will almost always hear the phrase “the program has to be simple.” Marketers firmly believe that consumers want a simple program. But many of the biggest, most popular, and most engaging...Read More

The New Reward Experience for Modern Loyalty

  • April 03 2019
  • Resource: Loyalty Today
  • Maria Pallante, Bond Brand Loyalty

If there is one thing all businesses have in common, it’s the need to attract, engage, and keep customers coming back. Loyalty programs were born out of a need to do this when shop owners gave customers copper tokens that could be redeemed...Read More

Loyalty Is On The Move

  • January 04 2019
  • Loyalty Management: Articles
  • Maria Pallante, Bond Brand Loyalty

Keep up with an innovative mobile loyalty strategy Loyalty—it’s in your customers’ pockets and at their fingertips. Smart brands are acquiring, engaging, and retaining customers with a loyalty strategy that harnesses the...Read More

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