CONTENT GALLERY

Every CPG (Consumer Packaged Goods) brand should invest in a loyalty solution. D2C programs and other loyalty solutions are critical for CPG brands to gain and retain customers. Understanding and leveraging insights from loyalty data allows...Read More

Gift Cards serve as powerful tools that can significantly impact customer acquisition and retention strategies. This article explores the multifaceted benefits of leveraging gift cards, highlighting how they can attract new customers and foster...Read More

As consumers increasingly welcome personalized offers and rewards, their privacy concerns are also on the rise. Notably, 85% of consumers say that knowing a company’s data protection policies is important before deciding on a purchase...Read More

From the end of the third-party cookies to further AI advancements, 2024 is definitely shaping up to be an exciting and challenging year. Prepare yourself for the upcoming changes with our list of the...Read More

Customer loyalty management is evolving rapidly in the age of AI, we take a look at some key trends shaping the industry in 2024.This is list is curated by- Anjali Pillai, Trevor Antley, Megan Fiorendino and Jubin Mehta. Graphics credit to...Read More

In today's business world, competition is even tougher than ever before. Building customer loyalty is certainly one of the most important ways to gain a competitive edge. This can be achieved through a wide...Read More

The holiday season is a crucial time for brands to maximize customer loyalty and drive repeat purchases. With the right strategies in place, brands can capitalize on the shopping frenzy and create lasting connections with their customers beyond...Read More

Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for good reason. Consumers benefit financially and emotionally from belonging to programs that reward them for engagement,...Read More

Lately I’ve been thinking about Gen Z’s relationship with the attention economy—i.e., the theory that views consumer attention as a scarce commodity that companies must compete to attract. Gen Z has an overload of choices...Read More

You caught your target customer’s attention and convinced them to buy your product.  Now what? One purchase is not enough to build a long-lasting relationship that could lead to a significant...Read More