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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Effectively implementing gamification as a strategy for your brand is like putting a giant flywheel in motion. Imagine a big wheel that starts off slowly, but with every push, it gains momentum and becomes unstoppable. This is similar to how...Read More
Comarch, in collaboration with The Loyalty People – has developed a 6-Step Checklist for building fashion loyalty. These are proven methods for understanding, engaging, and retaining customers as your brand connects with them...Read More
In today's digital age, where every interaction matters, retail marketers are under constant pressure to deliver content that resonates, engages, and converts. One of the significant challenges they face is creating compelling...Read More
Games are fun – and gamification has become a serious loyalty strategy that achieves results beyond fun and games.
A key component in many successful customer engagement strategies today, gamification is becoming a bigger focus of loyalty...Read More
Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI hallucinations,” these mistakes occur up to 20...Read More
Did you know that the average American spends 4-6 hours a day on their phone? That's an astounding 2-3 months per year! What does this mean for fashion retailers? Well, it's just another way to maximize...Read More
The holiday season is upon us, and for businesses and brands, it's the perfect time to capitalize on the festive spirit through effective marketing strategies. While digital marketing has become increasingly popular, don't underestimate...Read More
In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can...Read More
Part 3: Embrace Me
In the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and make them feel appreciated. We will also touch on how this is more...Read More
It is important to understand consumers and how to assess one’s position relative to competitors, both direct and aspirational. Everyone is facing challenges, and to gain insights brands need to understand what those challenges are and...Read More