Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

  • July 26 2019
  • Resource: Loyalty Today
  • Nina Maurer

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands have to find ways to show you care. One way...Read More

If You Only Remember One Thing – Test and Retest For Superior Customer Experience

  • April 02 2019
  • Loyalty Management: Articles
  • Rob Maille, Head of Customer Experience and Strategy, CommerceCX

Consumer expectations are higher than ever before, and the importance of a strong customer experience is morphing into a highly personalized, highly demanding landscape. With the rise of technology and big data, personalization offers brands a...Read More

How Amazon Prime Day Individualized “The Big Sales Event”

  • July 25 2019
  • Resource: Loyalty Today
  • Mike Stone

This article was originally posted on Campaign.Amazon Prime Day might represent Amazon CEO Jeff Bezos and his team’s greatest retail triumph. Thanks to them, with Prime Day, we now have a midsummer, two-day Cyber Monday that’s...Read More

Three Loyalty Predictions from Oracle

  • April 02 2019
  • Loyalty Management: Articles
  • Peter Mills | Loyalty360

Companies have begun to create new, non-traditional roles. Positions like “Chief Customer Officer” are being added to companies across a multitude of industries. In addition, subscription services have entered the retail space and are...Read More

From Trust to Success: Becoming an Industry Leader in the Digital World

  • July 24 2019
  • Resource: Loyalty Today
  • Steve Pulley

Across the globe, fraud risks continue to grow and businesses continue to invest more to combat potential threats. According to Experian’s 2019 Global Fraud and Identity Report, which was published this past January, more than half of...Read More

3 Benefits of Subscription-Based Loyalty Programs

  • April 02 2019
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

There’s been a lot of discussions around subscription-based loyalty programs and if brands should incorporate the model into their existing customer experience strategy. For brands thinking about offering a subscription-based program –...Read More

Best Practices Churn Campaign – Starting with the Basics

  • July 23 2019
  • Resource: Loyalty Today
  • The Aimia Team

Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem? One of our retail clients asked us to identify and address the high level of churn they were seeing across their customer base...Read More

How a Subscription Box Company Can Increase Profits by Utilizing Social Media

  • April 02 2019
  • Loyalty Management: Articles
  • Jonathan Beskin

When subscription boxes first entered the marketplace, they quickly became a major hit. With what seems to many like overnight success, the subscription box method began to trend due to their themes and overall value.  One of the value points...Read More

The Role Subscription Marketing Will Play In Personalization

  • July 22 2019
  • Resource: Loyalty Today
  • The House of Kaizen Team

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out.Proposed in 1970 by Japanese roboticist Masahiro Mori...Read More

3 Clever Ways to Transform Employees into Brand Ambassadors

  • March 11 2019
  • Loyalty Management: Articles
  • Millie Blackwell, CEO and co-founder, Showcase Workshop

Your most valuable sales and marketing resource is sitting all around you, caring for your customers, building your products and delivering your services.Your employees are your greatest allies in exhibiting your brand value and singing your...Read More

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