The True Meaning of Partnership

  • December 21 2022
  • Resource: Loyalty Today
  • The Kobie Marketing Team

In the wake of Hurricane Ian, our thoughts are with all who were impacted by this unpredictable storm. From our home city of St. Petersburg, we navigated the uncertainty in true Kobie fashion – rallying together to continue supporting...Read More

What’s a Travel Club and Why You Should Care: A Primer for Associations

  • December 20 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Associations are some of the most common membership-based organizations in existence. From trade groups to professional societies to service clubs, associations are groups of people with shared interests and common goals. And while those goals may...Read More

How to Increase Brand Awareness with Engagement Campaigns

  • December 19 2022
  • Resource: Loyalty Today
  • The Comarch Team

It is common knowledge that brand awareness amongst customers is one of the most important aspects of running a successful company. In this article, you will find useful tips and tricks to implement a ...Read More

Smarter Incentives #1 - The Key to Winning More B2B Customer Loyalty

  • December 16 2022
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

With the slew of challenges facing the B2B industry today - inflation, supply chain instability, rapidly evolving technology and workplace environments - it’s no wonder that businesses are feeling increasing pressure to stay competitive and...Read More

Can Retail Shareholders Expect a Santa Claus Rally in 2022?

  • December 15 2022
  • Resource: Loyalty Today
  • Raleigh Mumford, TiiCKER

When it comes to holiday season investment lore, the Santa Claus Rally is as legendary to retail shareholders as the name behind it. The Santa Claus Rally describes the week before Christmas when stocks have historically risen. There is historic...Read More

How Can Your Company Fully Benefit From Loyalty Programs

  • December 14 2022
  • Resource: Loyalty Today
  • The Comarch Team

Nowadays, loyalty programs are mainly implemented within enterprises that emphasize the importance of the customer-centric approach – no matter what kind of business you are running, and in what industry you are...Read More

What Is Zero Party Data? 2022 Best Practices

  • December 13 2022
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Did you know that the average American consumer is willing to sell their personal data for approximately $1400? In some cases, their data might be worth substantially more than this. The key factor to consider, though, is how you can get...Read More

How to Revamp Your Customer Loyalty Program

  • December 12 2022
  • Resource: Loyalty Today
  • The Group FiO Team

Whether you’re a business owner or a consumer, you’re likely well-aware of modern-day customer loyalty programs, and probably already belong to several programs. Today, nearly three-quarters of U.S. adults report being a member of at...Read More

How to Win Back Lost Customers

  • December 09 2022
  • Resource: Loyalty Today
  • The Comarch Team

Even though “it costs 5 times more to attract a new customer than it does to keep an existing one”[1], many companies still believe that getting more new customers is the only way to bigger...Read More

Some Public Companies Rely on Cold Weather for Hot Profits

  • December 08 2022
  • Resource: Loyalty Today
  • Kanan Banerjee, Tiicker

Snow. Some rejoice when the fluffy white stuff starts flying. For others, it comes out of their mouths in a snarl, like any other four-letter curse word. Whether you love it or hate it, as a retail investor, there are many opportunities to invest...Read More

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