Great Expectations For Travel Value

  • September 02 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Is your brand giving customers what they want?Alongside most everything else, travel is getting more expensive. But that hasn’t curtailed demand — at least not yet. After more than two years of COVID travel restrictions,...Read More

How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

  • August 03 2020
  • Loyalty Management: Articles
  • Susan Frech, Co-Founder and CEO, Vesta

  In a recent 2020 study from Gartner, 68% of CMOs expect their investments in marketing technology to increase in the next 12 months. This is significant considering that marketing technology already captures a notable 26.2% of marketing...Read More

Searching for Loyalty in All the Wrong Places

  • September 02 2022
  • Resource: Loyalty Today
  • Todd Hedberg, The Lacek Group

How to maximize search results for your brand’s loyalty programIt’s a pretty safe bet that you’ve used a search engine as part of your online activities today. Most of us search for something three to four times a day on Google...Read More

Improving Customer Loyalty and Operational Efficiency through Business Messaging

  • July 08 2020
  • Loyalty Management: Articles
  • Rohan Ganeson, COO of [24]7.ai

Millions of customers use messaging apps such as Facebook Messenger or WhatsApp to keep in touch with friends and family, yet when it comes to customer service and support, their first instinct is still to pick up the phone. Part of this has to do...Read More

Optimize Your Customer Experience With Contactless Touch Points

  • September 01 2022
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Contactless channels have been around for the last decade or so.  They were innovations hospitality companies could use to deliver parts of the experience in streamlined ways.  They saw moderate adoption at first, gradually got more...Read More

The Role of Loyalty in the New Normal

  • June 08 2020
  • Loyalty Management: Articles
  • Jamie Samaha, Mastercard

Building customer loyalty has always been challenging. And with today’s uncertain environment, strategies for forging loyal bonds with current and future customers are more critical than ever.  Businesses that have had to temporarily...Read More

Creating a Foundation of Trust to Deliver Personalized Experiences

  • September 01 2022
  • Resource: Loyalty Today
  • Tom Madden, ICF Next

In a consumer landscape where personalization is key, and personal data is sacrosanct, how can companies use emerging technologies to create meaningful (and durable) customer relationships?Personalization is table stakes, whether you’re...Read More

Q1 Study Shows Winners and Losers in Retail Loyalty

  • June 01 2020
  • Loyalty Management: Articles
  • Lou Ramery, Director at Voice of the Customer, LLC

Urgent actions are required in a post COVID-19 marketing environment   In a study conducted by Voice of the Customer, LLC, consumer perceptions of retail brands are directly compared to those of the brand’s loyalty program, uncovering...Read More

Embracing Empathy to Create Meaningful Customer Experiences

  • August 31 2022
  • Resource: Loyalty Today
  • Scott Weller, SessionM

 Brands today continue to face a multitude of pandemic-related challenges – like shipping delays and supply chain disruptions – that have fundamentally altered the way they engage with their consumers. Pre-pandemic approaches to...Read More

Loyalty Programs Help Combat The Marketer’s Customer Identity Challenge

  • June 01 2020
  • Loyalty Management: Articles
  • Jonathon Goade, Senior Vice President, Epsilon

In a study on identity resolution from Forrester Consulting commissioned by Epsilon, Forrester found that, at best, only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling...Read More

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