The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

  • July 08 2019
  • Resource: Loyalty Today
  • Yvette Hastings

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don’t get caught out. Make sure you’re...Read More

Using Customer Preferences to Create a Better Customer Experience

  • May 02 2019
  • Loyalty Management: Articles
  • Matt Brown, VP of Product at Voxbone

The ability to deliver a great customer experience can go a long way towards separating your business from other competitors in your market space. A 2017 survey from Gartner showed that 81% of companies were looking to compete directly on that...Read More

Modulating Cognitive Dissonance to Enhance Loyalty

  • July 05 2019
  • Resource: Loyalty Today
  • Bill Stewart, Kobie Marketing

You might not know it but you have probably already experienced cognitive dissonance multiple times today. Buying coffee. Watching an ad on TV or online. Passing a billboard on the way to work. Whether you are aware of it or not, your actions may...Read More

If You Only Remember One Thing – Test and Retest For Superior Customer Experience

  • April 02 2019
  • Loyalty Management: Articles
  • Rob Maille, Head of Customer Experience and Strategy, CommerceCX

Consumer expectations are higher than ever before, and the importance of a strong customer experience is morphing into a highly personalized, highly demanding landscape. With the rise of technology and big data, personalization offers brands a...Read More

1:You, It’s Now A Reality

  • July 03 2019
  • Resource: Loyalty Today
  • Rick Boubelik

Recently, we’ve talked a lot about the shift from 1:1 to 1:You.As I defined in my last blog post, 1:1 is a messaging strategy that’s ‘generically personalized’ with promotional offers while 1:You is a holistic...Read More

Three Loyalty Predictions from Oracle

  • April 02 2019
  • Loyalty Management: Articles
  • Peter Mills | Loyalty360

Companies have begun to create new, non-traditional roles. Positions like “Chief Customer Officer” are being added to companies across a multitude of industries. In addition, subscription services have entered the retail space and are...Read More

How Retailers Should Look at Prime Day

  • July 02 2019
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

While no documented sales figures exist, analysts estimated that during last year’s Prime Day shoppers spent $4.2 billion.Amazon’s fifth annual Prime Day will start at midnight PT / 3 a.m. ET on July 15.After last year’s 36...Read More

3 Benefits of Subscription-Based Loyalty Programs

  • April 02 2019
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

There’s been a lot of discussions around subscription-based loyalty programs and if brands should incorporate the model into their existing customer experience strategy. For brands thinking about offering a subscription-based program –...Read More

How DR and Smart Thermostats Have Revolutionized The Utility-Customer Relationship

  • July 01 2019
  • Resource: Loyalty Today
  • Robyn Link

Smart thermostats ushered in a new era for the utility-customer relationship. Now, new demand response programs are capitalizing on this momentum to create wins for both parties.Utilities have traditionally relied on demand response (DR)...Read More

How a Subscription Box Company Can Increase Profits by Utilizing Social Media

  • April 02 2019
  • Loyalty Management: Articles
  • Jonathan Beskin

When subscription boxes first entered the marketplace, they quickly became a major hit. With what seems to many like overnight success, the subscription box method began to trend due to their themes and overall value.  One of the value points...Read More

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