Igniting Loyalty in Low-Frequency Categories

  • April 17 2019
  • Resource: Loyalty Today
  • Guy Cierzan

Successful customer loyalty in low-frequency categories can be attributed to these best practices. The convergence of big data, social media and omnichannel marketing are causing a tectonic shift for brands and organizations. As a result, more...Read More

1-800-FLOWERS.COM, Inc. Looks to New Technologies to Implement Change

  • March 01 2019
  • Loyalty Management: Articles
  • Mark Johnson | Loyalty360

Not surprisingly, gifts for annual holidays such as Valentine’s Day, Mother’s Day, and Christmas tend to be a last-minute affair for millions of Americans each year. It seems that more and more, everyone is busy around the holidays...Read More

Missed Opportunities: 3 Ways To Use Transactional Emails To Increase Brand Lift

  • April 16 2019
  • Resource: Loyalty Today
  • Samantha Iodice, Director, Omnichannel Communications, Brierley+Partners

The stroke of midnight, May 25th, 2018 marked the effective implementation date of the European Union’s General Data Protection Regulation (GDPR). Although GDPR is applicable to EU countries, the ripple effect in our global, internet...Read More

5 Design Considerations for Your Enterprise Customer Insights Program

  • March 01 2019
  • Loyalty Management: Articles
  • Kelly Nickerson, Epsilon

Personalizing communications and speaking to customers in a 1:You manner is something marketers strive to achieve. 1:You is a holistic customer experience strategy that focuses on personalizing communications with the best choice for individuals...Read More

Considering a CDP? Look Before You Leap

  • April 12 2019
  • Resource: Loyalty Today
  • Carl Madaffari, Epsilon

What to think about before investing in marketing technology.Think back to the last time you bought a car. You probably had a pretty good idea of what you were looking to get out that vehicle:Whether you’d be cruising...Read More

The Loyalty Long Game

  • March 01 2019
  • Loyalty Management: Articles
  • Barry Kirk, Maritz VP of Loyalty Solutions

Loyalty is hard. Any brand that sets out to earn customer loyalty quickly learns that it can be an elusive goal, both in the achieving of it and even more so in the keeping of it.  Ironically, the reason for this is simple. Loyalty is not...Read More

Retail Recap Q1 2019: Subscription Trend Heats Up the Loyalty World

  • April 11 2019
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

In our first edition of Retail Recap for 2019, we saw the launch of the Apple Card, the upward trajectory tied to Major League Baseball’s innovative approach to customer loyalty, Burger King’s entry into the subscription market...Read More

International Loyalty Marketing: Preparing Your People, Process and Technology For Success

  • February 06 2019
  • Loyalty Management: Articles
  • Tad Fordyce

In today’s global landscape, marketers are continuously thinking about how they can advance their programs and technology applications to keep up with the evolving consumer behaviors. The successful U.S. based loyalty programs brands have...Read More

How to Wave Goodbye to Survey Fatigue: A Guide to Boosting Response Rates

  • April 10 2019
  • Resource: Loyalty Today
  • Carolyn Hall

How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a few, haven’t there? I’ve had one about buying shoes. Another about why I didn’t buy...Read More

The Future of Loyalty: Four Shifts to Watch in 2019

  • February 06 2019
  • Loyalty Management: Articles
  • Francis Hondal, President of Loyalty and Managed Services at Mastercard & Jamie Samaha, Senior Vice President, Issuer Loyalty Products at Mastercard

Loyalty programs are on the move. Can yours keep up?Customers want stronger loyalty programs that transcend transactions. In 2019, loyalty programs need to understand customers on personal terms; forge reciprocal relationships that aren’t...Read More

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