Going Beyond Points for the Ultimate Loyalty Program

  • September 12 2022
  • Resource: Loyalty Today
  • Katie Berndt and Connie Sisco, ICF Next

When we ask customers about the brands they’re most loyal to, there’s often an interesting disconnect between the reasons customers love their favorite brands and the rewards they offer. Certainly, we hear about points or other earning...Read More

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

  • August 20 2020
  • Loyalty Management: Articles
  • Michael Harrison, managing partner at Winterberry Group

The automotive industry has long maintained a complicated relationship with the internet. An acceleration of efforts to shift to digital retailing, due in part to the impact of the coronavirus pandemic, is seeking to resolve the complications...Read More

Travel Perks and Financial Brands: A Perfect Loyalty Match

  • September 09 2022
  • Resource: Loyalty Today
  • The Arrivia Team

The return of travel parallels consumers’ expectations for travel: they’re  looking for more  travel options, deeper discounts, and better experiences – whether it’s how they search and book their next trip...Read More

The Future of CJX– Accelerating Digital Experiences

  • August 20 2020
  • Loyalty Management: Articles
  • Denzil Samuels, Chief Marketing and Growth Officer at ServiceSource

Companies across the world buttoned up their business plans and growth projections nearly a year ago in anticipation of the possibilities a new decade would bring for organizations, employees and clients. Entering the “roaring twenties&rdquo...Read More

The Lasting Impact of Pandemic Shopping Behaviors

  • September 09 2022
  • Resource: Loyalty Today
  • Tess MacGibbon, The Lacek Group

Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. In the earliest days of the global pandemic, consumers rushed to stock up on pantry items, cleaning supplies and medicines. Retailers accelerated plans to...Read More

Five Ways COVID-19 Will Change Airline Loyalty

  • August 18 2020
  • Loyalty Management: Articles
  • Marcus Puffer | Vice President and Head of Loyalty Management solutions at IBS Software

Loyalty programs are exceptionally lucrative revenue channels for airlines. In fact, for some, they are the most profitable aspect of the business. The benefits of loyalty schemes are twofold for travel companies. Recognition is a powerful...Read More

2022 Travel Trends in Hospitality as Pent-Up Demand Outweighs Global Uncertainties

  • September 08 2022
  • Resource: Loyalty Today
  • Katie Berndt and Lauren Sutherland, ICF Next

Pent-up travel demand sees Americans eager to experience adventure or visit friends and family, outweighing concerns about current events and COVID-19. What's more, travelers continue to plan indulgent trips, acting on what’s known as...Read More

The Impact of CCPA Enforcement

  • August 03 2020
  • Loyalty Management: Articles
  • Matt Voda, CEO of OptiMine Software

Brands around the country, particularly those doing business in California, knew 2020 would be a challenging year long before the coronavirus pandemic ever hit American soil. The minute the clock struck midnight on January 1, marketing departments...Read More

What Do U.S. Consumers Want From Their Travel Loyalty Programs?

  • September 07 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Value is very important to travelers, but many programs are lacking Between December 2021 and January 2022, arrivia surveyed 2,150 American consumers and 204 industry decision-makers about the role of travel rewards in the post...Read More

7 Ways to Improve the Food Delivery Experience for Your Customers During COVID-19

  • August 03 2020
  • Loyalty Management: Articles
  • Laura-Andreea Voicu, GloriaFood

Online food ordering and delivery have been gaining ground for years now but have witnessed a recent boom due to the Coronavirus pandemic. Many restaurants around the world are still closed, and even with terraces open, restauranteurs have to find...Read More

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