Will your Loyalty Program Pay Off?

  • December 26 2023
  • Resource: Loyalty Today
  • Chris Veerkamp, The Lacek Group

Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for good reason. Consumers benefit financially and emotionally from belonging to programs that reward them for engagement,...Read More

Attention Economy

  • December 21 2023
  • Resource: Loyalty Today
  • Katelyn Ambaruch, The Lacek Group

Lately I’ve been thinking about Gen Z’s relationship with the attention economy—i.e., the theory that views consumer attention as a scarce commodity that companies must compete to attract. Gen Z has an overload of choices...Read More

Enhancing Brand Loyalty Through Customer Lifecycle Management

  • December 20 2023
  • Resource: Loyalty Today
  • The Comarch Team

You caught your target customer’s attention and convinced them to buy your product.  Now what? One purchase is not enough to build a long-lasting relationship that could lead to a significant...Read More

To Tier or Not to Tier?

  • December 19 2023
  • Resource: Loyalty Today
  • Francesco Favazza and Robyn Zeller, The Lacek Group

Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their highest-value customers and how to effectively execute a tiered approach. In this final installment, we discuss the foundations of a...Read More

Marketers Say: Owned Channels + Loyalty Will Help Them Through The Recession

  • December 18 2023
  • Resource: Loyalty Today
  • Trent Lanning, Cheetah Digital - Marigold Engage + by Marigold

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the findings and – paired with uneasiness...Read More

How to Add Direct Mail Marketing to Your Multichannel Strategy

  • December 15 2023
  • Resource: Loyalty Today
  • The Baesman Team

As technology continues to advance, businesses have a growing number of channels to choose from when developing a marketing strategy. Direct mail is a powerful and highly effective marketing approach, with the ability to reach a targeted...Read More

The Evolution of Retail: Embracing Advanced Digital Receipt Solutions

  • December 14 2023
  • Resource: Loyalty Today
  • The Group FiO Team

Introduction:The retail landscape is continuously evolving, and one of the most significant advancements in recent years is the adoption of advanced digital receipt solutions. Seamlessly integrating with point-of-sale (POS) and e-commerce...Read More

Restaurant’s Secret Sauce: Data

  • December 13 2023
  • Resource: Loyalty Today
  • The Clutch Team

In today’s world, it sometimes takes more than a perfect dining experience to bring a customer back in the door. With a plethora of dining options at their fingertips, restaurant-goers are becoming increasingly discerning. Tasty entrees and...Read More

Clean Up On Aisle 3: A Guide To Grocery Loyalty Programs

  • December 12 2023
  • Resource: Loyalty Today
  • The Comarch Team

Inflation has caused a massive rift in consumer behavior, prompting grocers and supermarkets worldwide to consider the implications of rising prices on grocery store loyalty. With the Consumer Price Index (CPI...Read More

Holiday Loyalty Marketing: Strategies for Success

  • December 11 2023
  • Resource: Loyalty Today
  • Trevor Antley, Brierley – Capillary

Loyalty marketing and loyalty programs are critical during the holiday season, especially for retailers but also for businesses across verticals. Christmas and the winter holidays are also crucial for many businesses, especially...Read More

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