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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
When we ask customers about the brands they’re most loyal to, there’s often an interesting disconnect between the reasons customers love their favorite brands and the rewards they offer. Certainly, we hear about points or other earning...Read More
The automotive industry has long maintained a complicated relationship with the internet. An acceleration of efforts to shift to digital retailing, due in part to the impact of the coronavirus pandemic, is seeking to resolve the complications...Read More
The return of travel parallels consumers’ expectations for travel: they’re looking for more travel options, deeper discounts, and better experiences – whether it’s how they search and book their next trip...Read More
Companies across the world buttoned up their business plans and growth projections nearly a year ago in anticipation of the possibilities a new decade would bring for organizations, employees and clients. Entering the “roaring twenties&rdquo...Read More
Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. In the earliest days of the global pandemic, consumers rushed to stock up on pantry items, cleaning supplies and medicines. Retailers accelerated plans to...Read More
Loyalty programs are exceptionally lucrative revenue channels for airlines. In fact, for some, they are the most profitable aspect of the business.
The benefits of loyalty schemes are twofold for travel companies. Recognition is a powerful...Read More
Pent-up travel demand sees Americans eager to experience adventure or visit friends and family, outweighing concerns about current events and COVID-19. What's more, travelers continue to plan indulgent trips, acting on what’s known as...Read More
Brands around the country, particularly those doing business in California, knew 2020 would be a challenging year long before the coronavirus pandemic ever hit American soil. The minute the clock struck midnight on January 1, marketing departments...Read More
Value is very important to travelers, but many programs are lacking
Between December 2021 and January 2022, arrivia surveyed 2,150 American consumers and 204 industry decision-makers about the role of travel rewards in the post...Read More
Online food ordering and delivery have been gaining ground for years now but have witnessed a recent boom due to the Coronavirus pandemic. Many restaurants around the world are still closed, and even with terraces open, restauranteurs have to find...Read More