How Scandinavian Insurance Giant Tryg is Taking its Digital CX to The Next Level

  • May 14 2020
  • Resource: Loyalty Today
  • Daniel Saunders, Qualtrics

How do you stand out in the crowded insurance market? It’s a question that brands across the world are asking themselves, including Scandinavian giant Tryg.The rise of comparison sites in the last 5 years has seen the industry often reduced...Read More

Gamification: A Refreshingly Old Way to Engage and Reward Loyal Customers

  • January 20 2020
  • Loyalty Management: Articles
  • Samantha Iodice, Director, Digital Solutions | Brierley+Partners

Gamification in email - it’s not a new idea in the digital space. In fact, it’s been around since Club Nintendo awarded points for opens and clicks within their emails. However, what is new-ish, and recently kicking up quite a fuss, is...Read More

How to Navigate a Crisis & Keep Branding Intact with Pricing

  • May 13 2020
  • Resource: Loyalty Today
  • Iris Worldwide Team

“It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of...Read More

Customer frustrations with loyalty programs and what marketers can do about it

  • January 06 2020
  • Loyalty Management: Articles
  • Mike Oberle | Epsilon

Does this sound familiar? You found a store you shop at often and discover they have a loyalty program. Great news! As a next step, you enroll in their loyalty program and are now are ready to receive the special treatment you deserve. ...Read More

Customer Care: Dealing With a Crisis You Couldn’t Plan For

  • May 12 2020
  • Resource: Loyalty Today
  • Leonie Brown, Qualtrics

Customer Care Managers are used to dealing with regular surges in demand. Most customer care centers (also referred to as contact centers) have an established process, planned months in advance to ensure they cope adequately and maintain...Read More

Three Questions to Ask Your Agencies about CCPA

  • January 03 2020
  • Loyalty Management: Articles
  • Michael McSunas, General Counsel | Prizelogic

 With the start of the new year, most brands are still racing to ensure their house is in order and they have the processes in place to comply with CCPA. Those responsible for ensuring compliance have no doubt spent significant time...Read More

Retail Revolution: The Changing Retail Space and Why These Impacts Could Be Built to Last

  • May 11 2020
  • Resource: Loyalty Today
  • Ann Gersna, ICF Next

What is happening now in retail will determine the rules of the “New Normal.”Perhaps more than any other segment, retail brands came into the COVID-19 crisis in a particularly difficult position. Despite a decade-long economic surge in...Read More

Four trends for the decade to come

  • December 02 2019
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

As another year is coming to an end and we’re closing out a decade, we’re reflecting on the ‘big loyalty accomplishment’ we achieved throughout the past ten years in addition to the marketing advancements coming in the...Read More

What You Can Do to Plan and Prepare Versus Watch and Wait During a Crisis

  • May 08 2020
  • Resource: Loyalty Today
  • Deanna Salas, PDI

Anytime we encounter events like volcanos, hurricanes, earthquakes and even pandemics like COVID-19, there’s a moment of pause. For many, it’s in our nature to want to assess the situation, gather information and then take decisive...Read More

How to Use Data to Drive Customer Engagement

  • November 01 2019
  • Loyalty Management: Articles
  • Mike Rowan, KPITarget

We all want to feel special. It’s human nature. In today’s frenetic world, no one wants to feel like just another generic, faceless customer. Tailored communications can go a long way to winning a customer’s long-term...Read More

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