Mission: Loyalty — The Best Loyalty Programs That Inspire

  • January 06 2023
  • Resource: Loyalty Today
  • Jessica Mizerak, Antavo

What are the best loyalty programs out there today? Every company can go and make something wonderful, which is unique and unlike anyone else’s. But there’s so much to learn from the companies who have been successful with their...Read More

8 Expert Customer Loyalty Trend Predictions for 2023

  • January 05 2023
  • Resource: Loyalty Today
  • Bindu Gupta, Tom Madden, Colin Eagan, Lauren Sutherland, Emily Merkle, Connie Sisco, Deb Hillstrom, Alexis Kvamme, and Englash Redmond, ICF Next

The past year provided a wealth of challenges for brands looking to connect with consumers—and 2023 may be just as challenging. Between rising economic concerns and geopolitical issues, brands and customers alike face a near constant state...Read More

Improve Loyalty Marketing Campaigns with Send Time Optimization

  • January 04 2023
  • Resource: Loyalty Today
  • The Comarch Team

Whoever says they have the magic recipe for the perfect cadence & timing to deliver marketing communications must know something the rest of the world doesn’t. Unfortunately, there is no real science to it...Read More

Uncovering the Preferences of a Travel Rewards Program Member [Infographic]

  • January 03 2023
  • Resource: Loyalty Today
  • The Arrivia Team

The reward factor: How the travel preferences of loyalty program members stack up against the typical American leisure traveler.Value is even more important to this subset of travelers, as is their ability to use points or miles for their trip...Read More

What Are Digital Assets?

  • December 30 2022
  • Resource: Loyalty Today
  • The Bakkt Team

Suddenly, the "metaverse" is everywhere in business.1 And maybe your company isn't ready to dive headfirst into this still-fuzzy concept of a world in code. But it's a good time to contemplate the role digital assets should play...Read More

Customer Relationships & Win-Back Campaigns to Improve Customer Retention

  • December 29 2022
  • Resource: Loyalty Today
  • The Brierley Team

The relationship between the customer and the brand is one of the most important factors in cultivating long-term customer loyalty. Companies rely on Customer Relationship Management (CRM) platforms and tools to help manage their...Read More

So What Are The Benefits of a Loyalty Program?

  • December 28 2022
  • Resource: Loyalty Today
  • The Baesman Team

Marketing is the lifeblood of any business, and loyalty programs are one of the best ways to market your brand. But what exactly are loyalty programs? And how can they help you grow? Here's everything you need to know about loyalty programs. ...Read More

8 Ideas to Upgrade Your Loyalty Program Strategy

  • December 27 2022
  • Resource: Loyalty Today
  • Jordan Ben, Vesta

Consumer loyalty is changing faster than ever, and marketers must shift their strategies to maintain a competitive advantage. One way to do this is to rethink how your brand views and rewards loyalty from your biggest fans.  An easy way to...Read More

Investing Options in EVs Stretches Beyond the Vehicles

  • December 23 2022
  • Resource: Loyalty Today
  • Raleigh Mumford, TiiCKER

Retail shareholders investing in electric vehicles are trying to catch lighting in a bottle by tapping into one of the fastest growing – and volatile – markets seen in decades. While the growth of the electric vehicle market is sure to...Read More

Bakkt CEO Gavin Michael Reflects on Recent Events in Crypto

  • December 22 2022
  • Resource: Loyalty Today
  • The Bakkt Team

There is no doubt that the news over the past few weeks has been shocking to us all and it is disheartening to see such risky and inappropriate practices come to light. It will take some time to learn exactly what transpired and how many consumers...Read More

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