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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
If all consumers had the same wants, concerns, motivations, and sticking points, designing a rewards program would likely be a pretty simple task. However, that conformity could also turn the world into a boring, monolithic place—and nobody...Read More
Millennials and Gen Zers are important to marketers because they have significant influence and purchasing power. And because these generations are all about technology, you might assume direct mail is too old-fashioned for them, right? Wrong! In...Read More
A Customer Relationship Management (CRM) system and an Enterprise Resource Planning (ERP) system can work together to improve your overall business operations and help you achieve greater efficiency, productivity, and profitability.An ERP system...Read More
The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that through partnership is a great way to build traction with not only customers but with other businesses...Read More
How much are you willing to risk as a retail shareholder? That is a fundamental question for any individual investor and the key to understanding the idea of risk tolerance.Simply put, risk tolerance is the amount of market volatility and loss you...Read More
Journey mapping, or creating a customer journey map, is one of the best ways for businesses to understand their customers. With a journey map and better understanding of its customers, a business can reinforce customer loyalty and maximize...Read More
Identify and Measure the Impact of Customer Experience ObstaclesCustomer journey analytics can pinpoint the drivers of customer satisfaction in a way that traditional analytics can not. It can provide quantitative key performance indicators (KPIs)...Read More
If you don't already have a loyalty program, or if your program isn't generating the results you want, it's time to start thinking about your loyalty strategy. Loyalty programs are an essential part of keeping customers...Read More
We are all familiar with loyalty programs, but what we might not realize is that certain types of businesses are best suited to take advantage of different loyalty program features and rules while other features might not...Read More
Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and reward offers keeps your customers engaged and keeps your brand on track with steady content on all...Read More