Please enter your username or the email address associated with the account so we can help you reset your password.
YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The COVID-19 crisis abruptly changed our buying behaviors and attitudes as we adjusted to new routines. With many areas of the country seeing a lift in restrictions, Social Media Link asked 5,800 consumers as part of our ongoing research series...Read More
On a very basic level, the definition of being loyal to a brand means you repeat the purchase of a product or service rather than taking your business elsewhere. Marketers are often focused squarely on the financial aspect of being loyal. They...Read More
I’ve studied human behavior for decades, examining how people respond to their environment as customers, employees, and leaders. Humans are amazingly resilient—for the good and bad. Even after facing disruptive events such as an...Read More
Digitally savvy organizations have come to think of the customer experience as a trail of information, each touchpoint leaving behind a data footprint that we aggregate into vast data lakes in the hopes of turning that data into granular insights...Read More
Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side.
For brands and customers, we are living through an extraordinary...Read More
Julie Wojtowicz, Director, Strategy & Insights – In this role since late 2015, Julie works with the world’s largest brands to provide strategic consulting designed to drive acquisition, increase consumer engagement, and ultimately...Read More
Given the current situation with COVID-19, businesses are facing uncertainty and have more questions than ever around the pricing of existing and new products. Typically, companies would engage in research (i.e. surveys, interviews and...Read More
According to one loyalty-fraud prevention group, there is an estimated $1 billion lost to fraud in loyalty programs each year and no one is entirely immune to it ‒ some of the most well-known brands across industry verticals experience huge losses...Read More
In this rapidly changing environment, opinions, attitudes, and behaviors are evolving almost daily. Social Media Link has tapped our direct access to millions of consumers to keep a pulse on consumer sentiment throughout the COVID-19 crisis. Our...Read More
Consumers today are more aware than ever before of the risks they take in shopping online and engaging in other e-commerce services. That being said, e-commerce is virtually impossible to avoid. It’s convenient for both customers and...Read More