The Impact Loyalty Marketing Has on Customer Acquisition and Retention

  • September 23 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Brands are continuously looking to grow their loyalty programs and improve customer retention. However, many loyalty programs fail to deliver the rewards and benefits that customers desire and value. According to our recent survey on the...Read More

Introducing Contactless Loyalty: 4 Tips to Build Customer Connections in an Increasingly Contactless World

  • September 30 2020
  • Loyalty Management: Articles
  • Allison Milone, Senior Product Marketing Manager, Epsilon

2020 jolted us into reevaluating in-person interactions—from shopping to socializing to completely restructuring the workplace. Creating customer loyalty has always been a challenge for brands, even during face-to-face interactions. Absent...Read More

How Travel Benefits and Rewards Boost Wellness and Employee Retention

  • September 22 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Employees are looking for work-sponsored benefits that align with their personal and professional goals and provide a pathway to better work-life balance. With more HR executives and people leaders focused on employees’ mental health and...Read More

Frequent Flyers Poised to Lead the Travel Recovery

  • September 30 2020
  • Loyalty Management: Articles
  • Andy Besant, Director of Travel Experiences, Collinson

With many summer getaways put on hold due to ongoing restrictions and unclear travel booking advice, and another holiday season just around the corner, many people are asking the same question – when can we expect any sense of travel...Read More

Why Cruise Travel is Gaining Momentum in Loyalty Programs

  • September 20 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Consumers’ continued interest and increasing demand for cruise travel is likely to continue as many cruise lines lift their testing and vaccination requirements. For companies offering cruise as a redemption or booking option within their...Read More

Crisis Drives AI and Authenticity in Social Customer Care

  • September 09 2020
  • Loyalty Management: Articles
  • Amanda Sternquist, Global Practice Lead | HGS Digital

The right social media management strategy has never been a bigger challenge for today’s brands. The human need for connection is especially critical when we are faced with a crisis such as the current health pandemic. Social media is one of...Read More

Creating Rewarding Experiences Through Travel

  • September 14 2022
  • Resource: Loyalty Today
  • The Arrivia Team

To say the US credit card market is crowded is a dramatic understatement. Nearly every financial institution offers a credit card product, as do an increasing number of merchants, fintech companies and non-traditional lenders. Most American...Read More

Marketers Play a Vital Role In Digital Transformation

  • August 31 2020
  • Loyalty Management: Articles
  • Leena Iyar, Chief Brand Officer, Moxtra

Leena Iyar is the chief brand officer at Moxtra, where she is responsible for all aspects of the company’s marketing efforts, including strategy, brand awareness, growth marketing, public relations and customer communications. She is a...Read More

Supply-Chain Problems = Loyalty Opportunities

  • September 14 2022
  • Resource: Loyalty Today
  • Warren Wiens, The Lacek Group

For the past two years, supply-chain issues have frustrated suppliers and consumers alike. In October 2021, Adobe reported that out-of-stock messages were up 250% from prepandemic levels, and supply-chain volatility is expected to persist into...Read More

Adjusting to America’s New Shopping Routine

  • August 31 2020
  • Loyalty Management: Articles
  • David Fisch, General Manager of Shopkick

At the start of the COVID-19 crisis, consumer shopping behavior changed dramatically -- widespread ‘panic buying’ ensued, brand names became less important and more people turned to ecommerce. In fact, 76 percent of people said they...Read More

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