Improving Brand Engagement Through Human-Centered Loyalty Technology

  • April 25 2019
  • Resource: Loyalty Today
  • Guy Cierzan, ICF Next

When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too. I’m lucky to lead a team that is at the top of its field. For the past decade our...Read More

Three Loyalty Predictions from Oracle

  • April 02 2019
  • Loyalty Management: Articles
  • Peter Mills | Loyalty360

Companies have begun to create new, non-traditional roles. Positions like “Chief Customer Officer” are being added to companies across a multitude of industries. In addition, subscription services have entered the retail space and are...Read More

Can We Just Change the Channel? Five Ways to Fortify Your Mobile Marketing Channel

  • April 24 2019
  • Resource: Loyalty Today
  • Renea Keish, Brierley+Partners

  Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know that the pressure is “always on...Read More

3 Benefits of Subscription-Based Loyalty Programs

  • April 02 2019
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

There’s been a lot of discussions around subscription-based loyalty programs and if brands should incorporate the model into their existing customer experience strategy. For brands thinking about offering a subscription-based program –...Read More

The Ultimate Prizing Bracket

  • April 23 2019
  • Resource: Loyalty Today
  • The PrizeLogic Team

Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other to determine the most desirable prize. Starting...Read More

How a Subscription Box Company Can Increase Profits by Utilizing Social Media

  • April 02 2019
  • Loyalty Management: Articles
  • Jonathan Beskin

When subscription boxes first entered the marketplace, they quickly became a major hit. With what seems to many like overnight success, the subscription box method began to trend due to their themes and overall value.  One of the value points...Read More

Three Reasons Why Marketers Should Be Using Advanced Analytics

  • April 22 2019
  • Resource: Loyalty Today
  • Nate Thompson, ICF Next

Today, marketers are relying on analytics to aid and guide practically every decision they make. Implementing marketing analytics allows organizations to pinpoint specific groups of customers, measure success, and drive decisions.This is more...Read More

3 Clever Ways to Transform Employees into Brand Ambassadors

  • March 11 2019
  • Loyalty Management: Articles
  • Millie Blackwell, CEO and co-founder, Showcase Workshop

Your most valuable sales and marketing resource is sitting all around you, caring for your customers, building your products and delivering your services.Your employees are your greatest allies in exhibiting your brand value and singing your...Read More

Reviving the Intercept Interview

  • April 18 2019
  • Resource: Loyalty Today
  • Katrina Noelle

How do you get authentic, rich feedback from customers quickly?  Interview them where they are.  Qualitative Intercept Interviews (QIIs) deliver in the moment authenticity and ensure the feedback is grounded in actual/recent behavior as...Read More

2019 Pet Industry Trends to Foster Customer Loyalty

  • March 07 2019
  • Loyalty Management: Articles
  • Kasey Cover, Digital Marketing & Consumer Loyalty, FasTrax Solutions

2018 was a busy year for the pet industry. With the significant mergers of companies combined with the rapid growth of the premium grocery industry, people are spending more money on their pets than ever before. But what about the pet loyalty...Read More

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