Driving innovation through Co-Creation

  • July 15 2019
  • Resource: Loyalty Today
  • Fred Faulkner

Imagine…Today’s the big day: the day your agency partner presents ideas and solutions to your brand. After a thorough process of finding this agency, you challenged them to meet the changing landscape of your customers’ needs by...Read More

Understanding The Benefits of ‘The Art’ Component in The Art and Science of Loyalty

  • June 03 2019
  • Loyalty Management: Articles
  • Tad Fordyce

When you think of ‘the what’ behind a successful loyalty program, technology often comes to mind. Technology is ‘the science’ that stores and processes all the technical functionality within our programs. But what about the...Read More

Personalization is Essential For Improving Customer Loyalty

  • July 12 2019
  • Resource: Loyalty Today
  • Walter Lamb

Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in ways that benefit both the company and the...Read More

The Key to Food Service Loyalty in The Digital Age

  • June 03 2019
  • Loyalty Management: Articles
  • Chris Malone

As digital devices and services have proliferated in food service over the past decade, it seems that customer and employee loyalty have generally become more difficult to build and sustain.  Despite this trend, a few companies have managed...Read More

3 Ways to Make the Most of First-Party Data

  • July 11 2019
  • Resource: Loyalty Today
  • Keith Lifschin

Whether you reach customers through email, in-app, social media, or via remarketing, data is your ticket to ensure they stay engaged. And first-party data, which comes directly from the very customers you communicate with, can be particularly...Read More

Participant Perspectives on the Future of Retail

  • May 16 2019
  • Loyalty Management: Articles
  • Katrina Noelle

What feedback loops and market research programs are your company taking to make sure you stay on the “cutting edge” of what your customers want? Staying ahead of the curve with regards to customers perceptions, needs and expectations...Read More

5 Ways To Give Loyalty A Lift

  • July 10 2019
  • Resource: Loyalty Today
  • Formation Team

Loyalty programs should be one of the cornerstones of any effective marketing strategy. Accenture found that “members of loyalty programs generate between 12 and 18 percent [higher] incremental revenue growth per year than non...Read More

KNow Your Customer Better

  • May 03 2019
  • Loyalty Management: Articles

1. What are the various types of data gathering? The numbers of ways companies can access and gather data seem to grow exponentially every year. Information can be gathered actively (through surveys, market research, panels, communities, ad...Read More

3 Mistakes That Can Undermine Your Personalization Strategy

  • July 09 2019
  • Resource: Loyalty Today
  • HTK Team

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation.Particularly in consumer businesses, where there’s arguably more...Read More

3 Ways to Listen to The Voice of The Customer

  • May 02 2019
  • Loyalty Management: Articles
  • Mike Oberle, Epsilon

Marketers often plan and align loyalty programs and promotions to match larger marketing plans. While intentions are good, this approach can result in too heavy of a focus on internal goals instead of actually listening to the voice of the...Read More

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