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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too.
I’m lucky to lead a team that is at the top of its field. For the past decade our...Read More
Companies have begun to create new, non-traditional roles. Positions like “Chief Customer Officer” are being added to companies across a multitude of industries. In addition, subscription services have entered the retail space and are...Read More
Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better? If you work in marketing, you know that the pressure is “always on...Read More
There’s been a lot of discussions around subscription-based loyalty programs and if brands should incorporate the model into their existing customer experience strategy. For brands thinking about offering a subscription-based program –...Read More
Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other to determine the most desirable prize. Starting...Read More
When subscription boxes first entered the marketplace, they quickly became a major hit. With what seems to many like overnight success, the subscription box method began to trend due to their themes and overall value. One of the value points...Read More
Today, marketers are relying on analytics to aid and guide practically every decision they make. Implementing marketing analytics allows organizations to pinpoint specific groups of customers, measure success, and drive decisions.This is more...Read More
Your most valuable sales and marketing resource is sitting all around you, caring for your customers, building your products and delivering your services.Your employees are your greatest allies in exhibiting your brand value and singing your...Read More
How do you get authentic, rich feedback from customers quickly? Interview them where they are. Qualitative Intercept Interviews (QIIs) deliver in the moment authenticity and ensure the feedback is grounded in actual/recent behavior as...Read More
2018 was a busy year for the pet industry. With the significant mergers of companies combined with the rapid growth of the premium grocery industry, people are spending more money on their pets than ever before. But what about the pet loyalty...Read More