[EXCLUSIVE STUDY] Understanding COVID-19’s Lasting Impact as Stay-at-Home Restrictions Ease

  • May 21 2020
  • Resource: Loyalty Today
  • Holly Bauer, Social Media Link

The COVID-19 crisis abruptly changed our buying behaviors and attitudes as we adjusted to new routines. With many areas of the country seeing a lift in restrictions, Social Media Link asked 5,800 consumers as part of our ongoing research series...Read More

Cultivating Emotional Loyalty in the "In Between" Place

  • February 13 2020
  • Loyalty Management: Articles
  • Susan Frech, co-founder and CEO, Social Media Link

On a very basic level, the definition of being loyal to a brand means you repeat the purchase of a product or service rather than taking your business elsewhere. Marketers are often focused squarely on the financial aspect of being loyal. They...Read More

Three Phases for Heading Back to Business

  • May 20 2020
  • Resource: Loyalty Today
  • Bruce Temkin, Qualtrics

I’ve studied human behavior for decades, examining how people respond to their environment as customers, employees, and leaders. Humans are amazingly resilient—for the good and bad. Even after facing disruptive events such as an...Read More

Declared Data Is the Customer Experience Differentiator You Didn’t Know You Needed

  • February 10 2020
  • Loyalty Management: Articles
  • Rachel Haberman | Content Marketing Manager, Jebbit

Digitally savvy organizations have come to think of the customer experience as a trail of information, each touchpoint leaving behind a data footprint that we aggregate into vast data lakes in the hopes of turning that data into granular insights...Read More

Building Trust in a Time of Disruption and Preparing For The Future of The Customer Journey

  • May 19 2020
  • Resource: Loyalty Today
  • Mike Sund and Stacy Kjelland, ICF Next

Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side. For brands and customers, we are living through an extraordinary...Read More

What you need to know to connect with Gen Z throughout the Purchase Cycle

  • February 05 2020
  • Loyalty Management: Articles
  • Julie Wojtowicz | Merkle

Julie Wojtowicz, Director, Strategy & Insights – In this role since late 2015, Julie works with the world’s largest brands to provide strategic consulting designed to drive acquisition, increase consumer engagement, and ultimately...Read More

Is Customer Research During Uncertain Times Reliable?

  • May 18 2020
  • Resource: Loyalty Today
  • Greg Thomas, Pricing Solutions

Given the current situation with COVID-19, businesses are facing uncertainty and have more questions than ever around the pricing of existing and new products. Typically, companies would engage in research (i.e. surveys, interviews and...Read More

The Next Frontier: How Loyalty Platforms are Leveraging AI to Get Ahead of Scammers

  • February 03 2020
  • Loyalty Management: Articles
  • The Comarch Team

According to one loyalty-fraud prevention group, there is an estimated $1 billion lost to fraud in loyalty programs each year and no one is entirely immune to it ‒ some of the most well-known brands across industry verticals experience huge losses...Read More

[EXCLUSIVE STUDY] How to Elevate Consumer Brand Sentiment During the COVID-19 Crisis and Beyond

  • May 15 2020
  • Resource: Loyalty Today
  • Holly Bauer, Social Media Link

In this rapidly changing environment, opinions, attitudes, and behaviors are evolving almost daily. Social Media Link has tapped our direct access to millions of consumers to keep a pulse on consumer sentiment throughout the COVID-19 crisis. Our...Read More

Customer Loyalty & Fraud Deterrence: How to Achieve the Best of Both Worlds

  • January 20 2020
  • Loyalty Management: Articles
  • Christina Luttrell | IDology

Consumers today are more aware than ever before of the risks they take in shopping online and engaging in other e-commerce services. That being said, e-commerce is virtually impossible to avoid. It’s convenient for both customers and...Read More

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