Debunking Loyalty Program Myths

  • April 26 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

There are a number of myths surrounding loyalty programs and a lot of them can quickly turn brands away. Whether you are just beginning your research into loyalty programs or you are a seasoned veteran with an established program, believing some...Read More

Why You Need Customer Analytics as a Daily Practice to Know Your Customers

  • April 25 2023
  • Resource: Loyalty Today
  • The Group FiO Team

Customer analytics can help businesses to stay ahead of the competition. By analyzing data on industry trends and competitor activity, businesses can identify areas where they can differentiate themselves and gain a competitive advantage. This...Read More

Why Customer Loyalty Platforms Are More Like Typewriters

  • April 24 2023
  • Resource: Loyalty Today
  • The Comarch Team

Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will, without any doubts, create a gripping, larger-than-life story within that space. Don’t get us ...Read More

Loyalty Programs & Birthday Rewards

  • April 21 2023
  • Resource: Loyalty Today
  • Amber Meakin, Brierley

Birthday rewards and offers are a common — and effective — element of most loyalty programs. Brands use birthday rewards to enhance their loyalty programs and improve the customer experience (CX).By incorporating...Read More

Why Canceling Your Loyalty Program is the Last Thing You Should Do

  • April 20 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty program. You might not even realize all of the benefits a loyalty program is bringing to your...Read More

Company Spotlight: McDonald's Tasty Plan for Growth

  • April 19 2023
  • Resource: Loyalty Today
  • Chris Tromp, Tiicker

Two brothers named Richard and Maurice opened a barbeque restaurant in San Bernadino, Calif. in 1940. After a few years in business, they swapped the menu for burgers, shakes, chips and pie.When the pair bought a few shake mixers from salesman Ray...Read More

The Four Types of Loyalty Program Members, and How to Reward Them

  • April 18 2023
  • Resource: Loyalty Today
  • The Bakkt Team

If all consumers had the same wants, concerns, motivations, and sticking points, designing a rewards program would likely be a pretty simple task. However, that conformity could also turn the world into a boring, monolithic place—and nobody...Read More

Think Gen Z and Millennials Don’t Trust Direct Mail? Think Again!

  • April 17 2023
  • Resource: Loyalty Today
  • The Baesman Team

Millennials and Gen Zers are important to marketers because they have significant influence and purchasing power. And because these generations are all about technology, you might assume direct mail is too old-fashioned for them, right? Wrong! In...Read More

Why You Need a CRM to Complement For ERP System

  • April 14 2023
  • Resource: Loyalty Today
  • The Group FiO Team

A Customer Relationship Management (CRM) system and an Enterprise Resource Planning (ERP) system can work together to improve your overall business operations and help you achieve greater efficiency, productivity, and profitability.An ERP system...Read More

Using Partnerships to Build Rider Loyalty

  • April 13 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that through partnership is a great way to build traction with not only customers but with other businesses...Read More

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