How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

  • July 14 2022
  • Resource: Loyalty Today
  • Tamas Oszi, Antavo

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many, many more. However, the rising number of...Read More

Metaverse: An Immersive, Digital Alternative to the Physical World

  • July 14 2022
  • Resource: Loyalty Today
  • Sumit Kumar, Tata Consultancy Services

HighlightsExperience the convergence of the physical and digital world as never before.Metaverse would constitute a more decentralized framework, giving users more control across multiple domains.A regulatory body to oversee transactions, data...Read More

Finally Cleared for Takeoff, Vacationers Still Prioritize Value

  • July 13 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Recently arrivia conducted a travel sentiment survey with our membership. The majority of the travelers surveyed recognize the value associated with travel loyalty programs, with 63% holding frequent flier status with at least one airline. The...Read More

The 4 KPIs you Need to Track for a Successful Modern Loyalty Program

  • July 13 2022
  • Resource: Loyalty Today
  • The Formation Team

This content was originally published on the Loyalty Innovators Community.Today’s successful loyalty programs are not the same as they were even 10 years ago. Dead are the days of mass offers and earn-and-burn tactics, and here to stay...Read More

CPG Marketing: Why C-Store is the Right Channel to Reach Your Shoppers

  • July 12 2022
  • Resource: Loyalty Today
  • PDI Software

In-store sales at convenience stores have been steadily climbing for the past twenty years — with no sign of slowing down.   And on top of that, the pandemic shifted many trends in c-store’s favor to become an even stronger...Read More

Connecting Restaurants to Their Customers in the Digital Age

  • July 12 2022
  • Resource: Loyalty Today
  • Tom Madden, ICF Next

Many restaurant brands have had a harder time staying connected with their customers in recent years.For over two decades, consumers increasingly moved to the digital space. Then, the forced isolation of the pandemic exacerbated that trend as...Read More

Cross-Channel Marketing: Deliver Messages That Resonate And Delight

  • July 11 2022
  • Resource: Loyalty Today
  • Bryan Finfrock, Cheetah Digital

The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on...Read More

Customer Loyalty Programs: A Definitive Guide With 13 Actionable Steps

  • July 11 2022
  • Resource: Loyalty Today
  • Tamas Oszi, Antavo

In the world of customer retention, building a loyalty program that stands out is a major endeavor for any company. Loyalty programs can be a game-changing opportunity if created with care and precision. However, taking the first step is often the...Read More

Customer Retention Measurement: 10 Key Metrics to Track

  • July 08 2022
  • Resource: Loyalty Today
  • The Formation Team

Focusing on customer retention is a requirement for brands that want to succeed in our current era of customer-centric commerce. But knowing it’s critical versus measuring it and acting on the results are two different things. To improve...Read More

Engaging Gen Z Through Authentic Messaging

  • July 08 2022
  • Resource: Loyalty Today
  • Michelle Ruiz-Ponce, ICF Next

Gen Z drives much of the cultural conversation on social media. This audience grew up in a different world as digital native internet users. Gen Z is the most diverse, culturally fluid generation, and they question everything. Other...Read More

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