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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many, many more. However, the rising number of...Read More
HighlightsExperience the convergence of the physical and digital world as never before.Metaverse would constitute a more decentralized framework, giving users more control across multiple domains.A regulatory body to oversee transactions, data...Read More
Recently arrivia conducted a travel sentiment survey with our membership. The majority of the travelers surveyed recognize the value associated with travel loyalty programs, with 63% holding frequent flier status with at least one airline. The...Read More
This content was originally published on the Loyalty Innovators Community.Today’s successful loyalty programs are not the same as they were even 10 years ago. Dead are the days of mass offers and earn-and-burn tactics, and here to stay...Read More
In-store sales at convenience stores have been steadily climbing for the past twenty years — with no sign of slowing down.
And on top of that, the pandemic shifted many trends in c-store’s favor to become an even stronger...Read More
Many restaurant brands have had a harder time staying connected with their customers in recent years.For over two decades, consumers increasingly moved to the digital space. Then, the forced isolation of the pandemic exacerbated that trend as...Read More
The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on...Read More
In the world of customer retention, building a loyalty program that stands out is a major endeavor for any company. Loyalty programs can be a game-changing opportunity if created with care and precision. However, taking the first step is often the...Read More
Focusing on customer retention is a requirement for brands that want to succeed in our current era of customer-centric commerce. But knowing it’s critical versus measuring it and acting on the results are two different things. To improve...Read More
Gen Z drives much of the cultural conversation on social media. This audience grew up in a different world as digital native internet users. Gen Z is the most diverse, culturally fluid generation, and they question everything. Other...Read More