Personalizing Experiences at the Intersection of UX and Loyalty

  • July 28 2022
  • Resource: Loyalty Today
  • olin Eagan, Lauren Sutherland, and Bindu Gupta, ICF Next

A seamless, personalized loyalty program requires an understanding of the latest user experience trends and common pitfalls Loyalty experiences are much more than loyalty programs—and interactive design can either enhance loyalty to a...Read More

Trust Is a Must

  • July 28 2022
  • Resource: Loyalty Today
  • Tess MacGibbon, The Lacek Group

And nurturing loyalty will help you build it.In today’s tumultuous world, trust is hard won. Overall consumer trust is failing, which means establishing and maintaining trust with your customers is vital for your brand’s success...Read More

Detecting and Preventing Loyalty Fraud: Technology Explained

  • July 27 2022
  • Resource: Loyalty Today
  • Tamas Oszi, Antavo

Did you know that in recent years, loyalty program fraud has risen by 89%? Besides the obvious monetary loss that comes with this, leaving your reward program vulnerable to fraud also jeopardizes customers’ trust in your brand. If their...Read More

Better Together: Five Ways Credit Unions Can Use Travel Benefits to Grow Membership Levels and Revenues

  • July 27 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Outside of their core banking product, credit unions employ different tactics to attract new members and keep existing ones engaged. Member benefits — think preferential rates on car insurance, first access to concert tickets and deep...Read More

Great Data Alone Won’t Make You Data-Driven – Here’s What Will

  • July 26 2022
  • Resource: Loyalty Today
  • Lisa Lee, Salesforce

Companies are investing in data at record levels. Yet even as they add data execs to the C-suite and spend more money to collect, analyze, and store more and more information, many are seeing surprisingly few improvements. Data transformation...Read More

Consumers Embrace Buy Now, Pay Later

  • July 26 2022
  • Resource: Loyalty Today
  • Maeghen Krueger, The Lacek Group

Buy now, pay later (BNPL)—a purchasing option that’s more than simply a contemporary version of layaway—is trending with consumers and gaining traction with major brands, retailers, and credit card issuers.Take, for example, the...Read More

To Achieve Emotional Loyalty, Keep People at the Core

  • July 25 2022
  • Resource: Loyalty Today
  • Denise Holt, ICF Next

Customers’ lives have changed profoundly over the last two years, so it’s only natural their expectations have evolved as well. Brands that meet customers where they are—with authenticity and empathy woven through every...Read More

How to Measure Brand Advocacy

  • July 25 2022
  • Resource: Loyalty Today
  • Jordan Ben, Vesta

A successful brand advocacy strategy can create powerful Word-of-Mouth (WOM) marketing to elevate awareness and consideration. It can enhance your brand’s social proof through high-quality ratings & reviews. And it can inspire...Read More

Power of Travel: Employee Reward Benefits That Matter

  • July 22 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Across every industry, employers are re-thinking their workforce retention strategies and are going beyond offering higher wages, considering benefits that contribute to employees’ quality of life and show appreciation for the work employees...Read More

4 Types of Promotions: Which Will Help You Achieve Your Brand Goals? [With Examples]

  • July 22 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Do you want to elevate your customer relationships and also collect insights that can be tailored for future experiences?  Promotions help you be in the moment with your loyal customers. One of the best attributes of promotions...Read More

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