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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. We asked resident Machine Learning expert at Clutch, Marianne Bunn to explain how ML technology can be used to monitor and ultimately stop fraudsters...Read More
Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking for companies to engage with them, and ...Read More
In today’s crowded e-commerce landscape, having a robust, data-driven customer loyalty program is no longer a “nice to have,” it’s a MUST. And if you don’t have a program, it’s time to launch one.
A customer...Read More
In the last few years, subscription platforms with original premium content have eaten into the market share of the advertising-based video on-demand (AVOD) platform. But with subscription fatigue kicking in, the AVOD players are now pulling out...Read More
Email marketing is a great way to turn contacts into customers. Not just any emails will have the impact you want, though. Make sure you’re following these five best practices to make the most of your email marketing so you can grow your...Read More
There’s a new wave of shoppers on the rise — Gen Z customers. As a savvy marketer, you must learn to understand what makes this younger generation tick, and what loyalty program features you should focus on to appeal to them. Gen Z...Read More
There’s a new type of data offering brands an opportunity to build trust and loyalty with consumers: zero-party data.Brands are facing a privacy and personalization paradox. Consumers want to feel heard by brands, but they’re not...Read More
Traditional marketing no longer cuts it in the financial services arena today. Customers increasingly want the brands they trust to interact with them in personal ways, and that includes their financial service institutions. Banks need to make...Read More
For just a minute, put yourself in the shoes of a customer. Think about purchases you’ve made from your favorite brands.What is it that makes you a loyal customer?There’s a good chance that it’s because the brands you choose...Read More
Marketers want to collect more data to better personalize customer experiences, but it’s challenging due to regulatory and privacy issues. And that’s where zero-party data enters the picture. As Google plans to block third...Read More