Loyalty Fraud: Q&A with Marianne Bunn, Product Owner and Business Analyst at Clutch

  • August 10 2022
  • Resource: Loyalty Today
  • The Clutch Team

Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. We asked resident Machine Learning expert at Clutch, Marianne Bunn to explain how ML technology can be used to monitor and ultimately stop fraudsters...Read More

How To Create More Engaging Customer Experiences Through Print

  • August 10 2022
  • Resource: Loyalty Today
  • The Baesman Team

Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking for companies to engage with them, and ...Read More

5 Mistakes You DON’T Want Your Customer Loyalty Program to Make

  • August 09 2022
  • Resource: Loyalty Today
  • The Group FiO Team

In today’s crowded e-commerce landscape, having a robust, data-driven customer loyalty program is no longer a “nice to have,” it’s a MUST. And if you don’t have a program, it’s time to launch one. A customer...Read More

Will AVOD eclipse the subscription model?

  • August 09 2022
  • Resource: Loyalty Today
  • Manish Dubey, Tata Consultancy Services

In the last few years, subscription platforms with original premium content have eaten into the market share of the advertising-based video on-demand (AVOD) platform. But with subscription fatigue kicking in, the AVOD players are now pulling out...Read More

5 Best Email Marketing Practices to Boost Revenue

  • August 08 2022
  • Resource: Loyalty Today
  • The Baesman Team

Email marketing is a great way to turn contacts into customers. Not just any emails will have the impact you want, though. Make sure you’re following these five best practices to make the most of your email marketing so you can grow your...Read More

7 Loyalty Program Must-Haves to Engage Gen Z Customers

  • August 08 2022
  • Resource: Loyalty Today
  • Barbara Kekes-Szabo, Antavo

There’s a new wave of shoppers on the rise — Gen Z customers. As a savvy marketer, you must learn to understand what makes this younger generation tick, and what loyalty program features you should focus on to appeal to them. Gen Z...Read More

Rethinking the Customer Journey with Zero Party Data

  • August 05 2022
  • Resource: Loyalty Today
  • The Group FiO Team

There’s a new type of data offering brands an opportunity to build trust and loyalty with consumers: zero-party data.Brands are facing a privacy and personalization paradox. Consumers want to feel heard by brands, but they’re not...Read More

How to Utilize Your CRM Data for Personalized Bank Marketing

  • August 05 2022
  • Resource: Loyalty Today
  • The Baesman Team

Traditional marketing no longer cuts it in the financial services arena today. Customers increasingly want the brands they trust to interact with them in personal ways, and that includes their financial service institutions. Banks need to make...Read More

What is a CX Platform and Why is it Important?

  • August 04 2022
  • Resource: Loyalty Today
  • Jordan Ben, Vesta

For just a minute, put yourself in the shoes of a customer. Think about purchases you’ve made from your favorite brands.What is it that makes you a loyal customer?There’s a good chance that it’s because the brands you choose...Read More

How Promotions Can Help Your Brand Acquire Richer Zero-Party Customer Data

  • August 04 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Marketers want to collect more data to better personalize customer experiences, but it’s challenging due to regulatory and privacy issues. And that’s where zero-party data enters the picture. As Google plans to block third...Read More

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