5 Myths About Direct Mail

  • March 10 2023
  • Resource: Loyalty Today
  • The Baesman Team

Direct mail marketing is one of the most proven forms of advertising and marketing. It has been around for more than 60 years, and it’s still going strong today. According to some estimates, in 2022, about $43.3 billion...Read More

Trends in Loyalty Through 2023

  • March 09 2023
  • Resource: Loyalty Today
  • Jonathan Silver, Engage People Inc.

In all of my years in the loyalty industry, the last few years have been the most tumultuous. The old adage, ‘the only constant is change’ looks to be the norm for the next few years as well.With many businesses adopting new...Read More

It's NOT Your Clients Choice to Watch Your Ads – But It's Their Choice to Join Your Loyalty Program

  • March 08 2023
  • Resource: Loyalty Today
  • The Comarch Team

Why It All Ads UpLet's make something clear right out of the gate – today's consumers hate ads. They hate it when pop-ups literally pop up uninvited as they scroll through social media walls...Read More

Mastering the Art of Measuring Customer Loyalty

  • March 07 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are multiple key performance indicators (KPI) that you can use to measure your success throughout...Read More

How Hospitality Marketers Can Move Beyond The Transactional To Build Lasting Relationships

  • March 06 2023
  • Resource: Loyalty Today
  • Erica Miller, Cheetah Digital

Hospitality marketers are working hard to learn how to better utilize their customers’ data, and hotels are looking for smart ways to personalize their communication with customers, so they can keep them engaged before, during, and after...Read More

Customer Participation: Taking Your Customer Loyalty Engagement Strategy From Points to Participation

  • March 03 2023
  • Resource: Loyalty Today
  • The Bakkt Team

Program managers have learned over loyalty’s 40-year history that both financial and experiential elements are needed for a strong value proposition. Customers have long wanted both tangible and emotional inspiration – and if they get...Read More

4 Considerations When Choosing a Direct Mail Solution

  • March 02 2023
  • Resource: Loyalty Today
  • The Baesman Team

Think direct mail is a thing of the past? Think again: Direct mail marketing is still highly effective and can help you level-up your marketing efforts in a big way.With that said, you need the right direct mail solution—offered by...Read More

Club Rip Curl: A Membership Program That Rewards Surfing

  • March 01 2023
  • Resource: Loyalty Today
  • Barbara Kekes-Szabo, Antavo

For a surfer, nothing beats the feeling of riding the waves. Just imagine a customer experience where members are rewarded for what they love, not just what they buy. Rip Curl, the “Ultimate Surfing Company” set out to do just...Read More

What You Need to Know About HIPAA-Compliant Marketing

  • February 28 2023
  • Resource: Loyalty Today
  • The Baesman Team

Effective marketing channels for reaching and engaging people requires more than great content alone. Health Insurance Portability and Accountability Act (HIPAA) regulations require healthcare providers to comply with certain security measures to...Read More

Sustainability Is Here to Stay

  • February 27 2023
  • Resource: Loyalty Today
  • Stephanie Hoch, The Lacek Group

Feeling the pinch of inflation, and under the shadow of a potential recession, experts expect consumers will focus more on value in 2023. In response, brands may be tempted to fine-tune their loyalty programs to put a greater emphasis on short...Read More

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