Improve Your Loyalty Program with Gamification

  • September 30 2022
  • Resource: Loyalty Today
  • The Brierley Team

Gamification is one of the latest loyalty program innovations being used to increase customer engagement and sales. Video game developers have become masters at creating and motivating player loyalty through game mechanics. Today...Read More

Better Data, Happier Customers: 3 Ways to Make Data Work Harder

  • July 12 2019
  • Loyalty Management: Articles
  • Emad Khan, Map My Customers

If you’re following new developments in sales and marketing, then you’ve no doubt seen plenty of headlines about customer experience being the new bottom line. Adobe even combined their marketing and creative platforms, renaming it...Read More

Learn How To Build Emotional Loyalty

  • September 29 2022
  • Resource: Loyalty Today
  • The Baesman Team

As more brands are building emotional loyalty into their customer loyalty strategies, it's important to know how best to approach this task. It's no secret that the relationship between consumers and brands has changed drastically...Read More

Acts of Kindness Encourage Brand Loyalty

  • July 01 2019
  • Loyalty Management: Articles
  • Mary Ann Charlton, Epsilon

Consumers love positive experiences. And better yet, experiences that ‘surprise and delight’ create engagement that leaves the consumer wanting to interact with your brand for future experiences. With the shift of loyalty programs from...Read More

How Using Offers & Rebates Promotions Can Strengthen Brand Loyalty

  • September 28 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

If you want to strengthen your customers’ brand loyalty, look no further than the value connected to offers and rebates promotions. Consider that 82% of consumers would prefer to redeem a product rebate online/digitally...Read More

The Latest Loyalty Trends at the 2019 Loyalty Expo

  • July 01 2019
  • Loyalty Management: Articles
  • Peter Mills, Loyalty360

The 2019 Loyalty Expo saw leaders from throughout the industry gathered to discuss the common trends that their brands have recently addressed. Many told stories of how their brands have overcome challenges that arose as the result of changing...Read More

Three Questions With Jennifer Strauel: Retaining Employees Through Travel Rewards

  • September 26 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Travel-inspired benefits, like retreats or working overseas, are becoming a popular talent-retention move. Companies that offer travel benefits for employees differentiate themselves over competitors and can be a deciding factor in attracting and...Read More

What Are The Key Metrics That Impact Email Deliverability?

  • June 04 2019
  • Loyalty Management: Articles
  • Tom Sather, Return Path

What are the key metrics that impact email deliverability? The below piece takes a look at the relationship between subscriber engagement and reduced spam placement and provides three key industry benchmarks for metrics that impact deliverability....Read More

The Impact Loyalty Marketing Has on Customer Acquisition and Retention

  • September 23 2022
  • Resource: Loyalty Today
  • The Arrivia Team

Brands are continuously looking to grow their loyalty programs and improve customer retention. However, many loyalty programs fail to deliver the rewards and benefits that customers desire and value. According to our recent survey on the...Read More

Why Now is The Turning Point for Digital Customer Service

  • June 04 2019
  • Loyalty Management: Articles
  • Meredith Flynn-Ripley, VP of Digital Engagement, Salesforce

Our increasing use of digital channels, such as messaging and social media, to communicate with each other has fundamentally changed the customer service landscape. Our expectations as consumers continue to rise and now after a decade of digital...Read More

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