How “Barbie” and “Oppenheimer” Marketed Their Way Into The Customer Loyalty Dreamhouse

  • August 14 2023
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Get your popcorn ready. The summer’s most anticipated films, Barbie the Movie and Oppenheimer are officially here – and in the words of The Hollywood Reporter, the “box office just went nuclear&rdquo...Read More

5 Strategies to Drive Business Growth With Customer Feedback

  • August 11 2023
  • Resource: Loyalty Today
  • Jenna Galletti, Jebbit

In the current highly competitive business environment, the value of customer feedback has never been higher. Obtaining direct insights from your customers provides a powerful tool for unlocking business growth and ensuring customer satisfaction...Read More

5 Actions Brands Can Take to Unlock Customer Loyalty

  • August 10 2023
  • Resource: Loyalty Today
  • Nate Thompson and Connie Sisco, ICF Next

Customer loyalty is a crucial factor to achieve long-term success for any business. Loyal customers are more likely to make repeat purchases, refer friends and family, and even defend your brand in the face of criticism. So, how do you build...Read More

The Power of a Turnkey Platform for CRM, Customer Analytics, and SMS: Best Practices for Business Growth

  • August 09 2023
  • Resource: Loyalty Today
  • The Group FiO Team

Based on the evolving business landscape, staying competitive requires organizations to leverage innovative technologies that enhance customer interactions and streamline operations. A turnkey platform that integrates Customer Relationship...Read More

Your Checklist for Creating Moments of Magic in Retail

  • August 08 2023
  • Resource: Loyalty Today
  • The Comarch Team

“We’ve been living on tribal knowledge for a long time” – Bill Hanifin We recently hosted a webinar on how to implement psychological principles in loyalty campaigns for retail brands. The...Read More

The Birthday Email Campaign: Using Customer Data to Deliver Engaging Experiences That Drive Loyalty

  • August 07 2023
  • Resource: Loyalty Today
  • The Bounteous Team

It's your birthday, let's celebrate!When you think of your birthday, some of you will think of your childhood or a lavishly frosted cake with candles on it. The day conjures up images of being surrounded by friends and family and...Read More

3 Ways CMOs Can Boost Customer Retention

  • August 04 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty and trust with them. As businesses become more competitive and the expectation for near-immediate...Read More

What is Loyalty Marketing?

  • August 03 2023
  • Resource: Loyalty Today
  • The Baesman Team

In today's competitive business landscape, retaining customers and fostering brand loyalty is paramount to sustainable success. This is where loyalty marketing comes into play. It's a strategic approach that focuses on building strong and...Read More

Emotional Loyalty: Evolving Your Approach To Brand Love

  • August 02 2023
  • Resource: Loyalty Today
  • The Bounteous Team

It’s a cycle we all know well. Driven by the misnomer that brand loyalty comes from getting the most impressive reward, the biggest discount, the “best deal,” brand after brand has trained customers to hold off on their purchases...Read More

AI and Other Emerging Tech Offer New Paths to Loyalty

  • August 01 2023
  • Resource: Loyalty Today
  • Claire Cilip, The Lacek Group

In today’s highly competitive market, the pursuit of customer loyalty has taken center stage as a pivotal driver of business success. To quantify the significance of this pursuit, acquiring a new customer can cost up to five times more than...Read More

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