CONTENT GALLERY

In a rapidly changing world, where shopper behaviors and expectations evolve at a lightning pace, loyalty programs have to stay current to remain effective. It's not enough to set and forget your loyalty program – regular...Read More

Welcome to the dynamic realm of customer loyalty programs, where businesses and customers embark on a buyer’s journey filled with rewards, perks, and engaging experiences. Loyalty programs have become the secret...Read More

Customer relationship management (CRM) initiatives and loyalty programs, by their nature, include customer and member recognition—typically a combination of communication, offers, rewards and benefits—as a primary tool.When done right,...Read More

You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and with just a moment of thought, you decide to give...Read More

In the vast ocean of digital communication, the importance of timing cannot be understated. The difference between a clicked email and one that sinks to the murky depths of the trash folder can often be attributed to when it was sent. For...Read More

In an era where consumers are inundated with choices and their attention spans are fleeting at best, businesses face an uphill battle in cultivating customer loyalty. Traditional loyalty programs, while effective to some extent, often fall short...Read More

Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to the internet and social media, brand can easily reach their target audience, promote their...Read More

Direct mail is back!Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient. In this article, we cover the three main considerations for your direct mail campaigns so you...Read More

CPG brands have long aspired to generate customer loyalty and brand affinity. While there’s no doubt that retaining customers is great for business, loyalty is becoming increasingly elusive as consumers seek value-driven alternatives (such...Read More

Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand the basic exchange of a traditional loyalty program: The more money they spend with a brand, the more cash back, points, or...Read More