Building Leading Retail Loyalty Programs: Key Drivers of Customer Loyalty in Retail

  • October 05 2022
  • Resource: Loyalty Today
  • Brendan Boerbaitz and Jessica Julius, Deloitte

Prior to the pandemic, loyalty programs were on the rise, with many retailers realizing their potential to drive business and customer value. COVID-19 has dramatically evolved the retail landscape by accelerating pre-pandemic trends, creating new...Read More

AI-Enabled Empathy: How Machines Are Evolving the Way Humans Effectively Make Connections

  • September 05 2019
  • Loyalty Management: Articles
  • Jeff Nicholson, Pegasystems

Imagine this: You’re at home, facing a pressing work deadline and suddenly the Wi-Fi connection disappears. You’ve troubleshooted with every trick you can think of, but still no luck. You’re starting to get desperate. In fact...Read More

The Untapped Potential of B2B Manufacturing Loyalty Programs

  • October 04 2022
  • Resource: Loyalty Today
  • The Comarch Team

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those brands. Instead, intermediaries (such as ...Read More

Overwhelmed by Technology: Loyalty’s Present Challenge and Best Practices Going Forward

  • August 01 2019
  • Loyalty Management: Articles
  • Peter Mills, Loyalty360

The State of Best-in-Class Customer Experience Survey Report, a collaboration between Loyalty360 and SAP, found that “almost 53 percent of brand marketers today do not believe or are not sure their current software providers understand their...Read More

Customer Experience Transformation: A Member-First Mindset to Unlock Lifetime Value

  • October 03 2022
  • Resource: Loyalty Today
  • Jackie Attwood-Dupont and Athena Ramsey

A member's health journey is top of mind. Healthcare payers and partners should consider the evergreen metric of Customer Lifetime Value (CLV). Industry leaders can focus on Customer Experience Transformation (CXT) and put member needs at the...Read More

Marketing to Millennials? It’s Time to Divest From Facebook Ads

  • August 01 2019
  • Loyalty Management: Articles
  • Tommy O'Shaughnessy, Clever Real Estate

The conventional wisdom is that Millennials and Generation Z are earnest, open, and optimistic, and that may be true to some extent. But recent studies have shown that when it comes to marketing, they’re considerably more cynical than we...Read More

Improve Your Loyalty Program with Gamification

  • September 30 2022
  • Resource: Loyalty Today
  • The Brierley Team

Gamification is one of the latest loyalty program innovations being used to increase customer engagement and sales. Video game developers have become masters at creating and motivating player loyalty through game mechanics. Today...Read More

Why your Loyalty Program needs a video-game-like Tutorial

  • August 01 2019
  • Loyalty Management: Articles
  • Robert L. Mcclarin, Brierley+Partners

Video games know you’ll play longer if you win early (and often) Video game developers have become masters at creating and motivating loyal players through game mechanics that you need to add to your loyalty program, stat. My favorite game...Read More

Learn How To Build Emotional Loyalty

  • September 29 2022
  • Resource: Loyalty Today
  • The Baesman Team

As more brands are building emotional loyalty into their customer loyalty strategies, it's important to know how best to approach this task. It's no secret that the relationship between consumers and brands has changed drastically...Read More

Viewing Consumer Privacy with the Lens of a Loyalty Marketer

  • August 01 2019
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

Consumer privacy is something we as loyalty marketers take very seriously. With the current and upcoming regulations, we’re continuously monitoring and enhancing our technology and services to ensure our solutions meet compliancy...Read More

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