CONTENT GALLERY

Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S., promotions typically consist of any two of three elements: Chance (random selection)Prize...Read More

It is not uncommon for those who are new to the world of loyalty marketing to think that all loyalty programs work the same way or have equal benefits. Some may even be tempted to say that “visuals aside...Read More

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins...Read More

B2B relationships, B2B customer engagement, and B2B brand loyalty are personal at their core. Like B2C initiatives, business-to-business transactions and engagement need personalization and emotional elements to create and nurture long-term...Read More

Following the hyperjump in eCommerce adoption, companies that could make rapid and sweeping changes in customer retention and digitalization managed to emerge successful, while many sleeping giants suffered severe losses. This sentiment is...Read More

Look at the typical consumer's email inbox, and you’re likely to see an inundation of messages from different loyalty programs, all clamoring for attention. This isn’t happenstance.  American households today belong to an...Read More

Companies want their loyalty programs to succeed. Ask any program administrator and they’ll agree that ensuring their program is working smoothly and achieving objectives is their top priority. However what some of them don’t realize...Read More

Connecting with and retaining customers as they compete for both share of mind and share of wallet remains a challenge in tumultuous times. The combination of a lingering pandemic, residual supply chain issues, labor shortages, record-high...Read More

"Would you like fries with that”? McDonald’s already knows the answer. And what seems like a simple, innocent and effortless question allows the fast food giant to sell over four million kilograms of fries globally...Read More

What are the best loyalty programs out there today? Every company can go and make something wonderful, which is unique and unlike anyone else’s. But there’s so much to learn from the companies who have been successful with their...Read More