4 Brand Advocacy Campaigns That Got it Right

  • August 12 2022
  • Resource: Loyalty Today
  • Cathy Courtney, Vesta

Like most marketers, we are big fans of brand advocacy. Harnessing the power of your best consumers to find your next consumers drives powerful impact for your brand. It influences purchase decision-making through ratings and...Read More

The Secret to an Effective Loyalty Program

  • September 09 2019
  • Loyalty Management: Articles
  • Laurie Meek, Antje Helfrich, Lenati

We live in the age of exponential technological progress. It’s hard to imagine that just 10 years ago the iPhone was first launched, unlimited data was non-existent, and Amazon Prime was only three years old. Innovations like these have...Read More

How to Launch a Loyalty Program in China With Solutions Like a WeChat Mini-App

  • August 11 2022
  • Resource: Loyalty Today
  • Zsuzsa Kecsmar, Antavo

The biggest challenge of winning over the Asia-Pacific demographic as a Western brand lies in understanding differences in customer behavior and loyalty. Big brands with decades of history serving the European or US market often learn the hard way...Read More

Forget Best Practices in CX, It's All About Habit...

  • September 09 2019
  • Loyalty Management: Articles
  • Claire Sporton, Confirmit

We’re awash with people talking about best practices these days. It’s hardly surprising. Everyone wants to be sure they’re doing the right things for their Customer Experience or Customer Loyalty program. But best practices mean...Read More

Navigate your Loyalty-Fueled Summer Adventure

  • August 11 2022
  • Resource: Loyalty Today
  • Ben Torgerson, The Lacek Group

Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards, and buckle up! We’re back on the road for a cross-country fantasy road trip all over Loyalty Land. And with the growing price of...Read More

Technology is Holding Loyalty Back

  • September 09 2019
  • Loyalty Management: Articles
  • Evan Magliocca, Baesman

We’ve barely begun to scratch the surface of loyalty’s potential. It’s capable of so much more, but a focus on platforms is hindering brands’ abilities to better serve their customers. Strategic design and in-depth...Read More

Loyalty Fraud: Q&A with Marianne Bunn, Product Owner and Business Analyst at Clutch

  • August 10 2022
  • Resource: Loyalty Today
  • The Clutch Team

Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. We asked resident Machine Learning expert at Clutch, Marianne Bunn to explain how ML technology can be used to monitor and ultimately stop fraudsters...Read More

4 Ways To Build Brand Loyalty Through Powerful Customer Experience

  • September 05 2019
  • Loyalty Management: Articles
  • Will Robins, Manscaped

Getting a customer is definitely good, but getting a return customer is better. This is the simplicity behind brand loyalty and why it’s important. However, getting customer loyalty is a totally different story. Believe me, it is not as...Read More

How To Create More Engaging Customer Experiences Through Print

  • August 10 2022
  • Resource: Loyalty Today
  • The Baesman Team

Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking for companies to engage with them, and ...Read More

Preparing Your Loyalty Marketing Program For 2020

  • September 05 2019
  • Loyalty Management: Articles
  • Tamara Oliverio, Epsilon

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer...Read More

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