New Year, New Loyalty Program: 3 Signs It’s Time to Upgrade

  • February 20 2019
  • Resource: Loyalty Today
  • Peter Lim

With a new year upon us, goals are being set, resolutions committed to, and change is in the air. If you’ve been settling with a loyalty program that is well past its prime, there is no time like the present to commit to something better.Not...Read More

Data and Customer Loyalty

  • August 07 2018
  • Loyalty Management: Articles
  • Ed Wolf

At the recent Loyalty Expo in Orlando, hundreds of brands and practitioners from various industries came together to discuss best practices and new strategies for increasing the loyalty and engagement of customers. One common thread there was the...Read More

Pega Predicts: What’s Next for Tech in 2019

  • February 19 2019
  • Resource: Loyalty Today
  • Don Schuerman

It seemed like 2018 went by in a flash – with AI, robotics, blockchain, and data transparency dominating the conversations in technology. What’s in the cards for 2019? We’ve summarized our favorite tech trends, below. RPA, AI, CX...Read More

Blockchain Technology And Cryptocurrency Are Two Very Different Things. Be Sure Not To Confuse Them.

  • August 01 2018
  • Loyalty Management: Articles
  • Howard Schneider

In recent months many people have written and spoken about blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial services and marketing initiatives in general...Read More

How Strong Loyalty Programs Take Fan Engagement to The Next Level

  • February 18 2019
  • Resource: Loyalty Today
  • The Janrain Team, now part of Akamai

Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given the increased competition from streaming...Read More

The Proof is in the Pudding with PlanGrid

  • August 01 2018
  • Loyalty Management: Articles
  • Chris Brosey

What constitutes a bad day for a General Contractor?  Could it be a part being off in size? Could it be a delay causing a schedule to be delayed? How about building an entire shaft for a specific elevator and finding out the shaft needed to...Read More

Trends Disrupting Loyalty: Individualized Loyalty

  • February 15 2019
  • Resource: Loyalty Today
  • Erin Raese, Aimia

As personalization becomes more important to customers, marketers are searching for the holy grail of delivering individualized experiences to customers. Content, experiences, offers geared toward one person are significantly likely not only...Read More

How to Achieve Customer Loyalty Through an Omni-Channel Approach

  • August 01 2018
  • Loyalty Management: Articles
  • Carl Agers

Today, the customer journey spans from mobile apps and websites to TVs and physical experiences. Customers expect to be able to move naturally between channels, online and off, as if there were no separation between experiences in store and online...Read More

3 Ways to Get Employees to Participate in Your Wellness Program

  • February 14 2019
  • Resource: Loyalty Today
  • The Hawk Incentives Team

Wellness programs are not new, nor is anyone debating their effectiveness. In fact, these programs have now become an expected benefit, which is no surprise.Healthier employees are happier, more productive and more loyal to the company. And let...Read More

7-Eleven is Obsessed with Their Customers and That’s Okay

  • August 01 2018
  • Loyalty Management: Articles
  • Chris Brosey

Customers are changing, and brands are adjusting. Ten years ago, big brands were not forced to adapt to the small shifts in consumer demands, as it was not necessary for success. Today, with advancements in social media and mobile technology, no...Read More

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