The Loyalty Long Game

  • March 01 2019
  • Loyalty Management: Articles
  • Barry Kirk, Maritz VP of Loyalty Solutions

Loyalty is hard. Any brand that sets out to earn customer loyalty quickly learns that it can be an elusive goal, both in the achieving of it and even more so in the keeping of it.  Ironically, the reason for this is simple. Loyalty is not...Read More

How to Use Gift Cards to Give an Experience This Holiday Season

  • November 16 2018
  • Resource: Loyalty Today
  • Evan Snively, Martiz Loyalty

It was my birthday recently (why thank you kindly for the well wishes!) and the night before official festivities were to take place my wife received a text from my sister asking for gift advice. Without looking up from her phone, she turned to me...Read More

October 10th To Be Designated As “Reward Points Day”

  • October 10 2018
  • Resource: Loyalty Today
  • The Maritz Loyalty Team

American consumers leave millions of unused points on the table every year, meaning some households are losing out on hundreds of dollars in value. That’s not surprising, as according to a 2017 Maritz market study, 73% of loyalty program...Read More

Inside the Mind of Decision Paralysis & Why Loyalty Marketers Should Care

  • April 25 2018
  • Resource: Loyalty Today
  • Evan Snively

I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most important thing you need to know about me as a consumer...Read More

A Perfect Storm of Science and Art

  • April 19 2018
  • Resource: Loyalty Today
  • Nick Foppe

For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.We are at a unique place in time right now with...Read More

Loyalty Program Design: Ignore Customers, Increase Returns

  • April 13 2018
  • Resource: Loyalty Today
  • Libby Randolph

When speaking with brands on loyalty program strategy, it’s clear companies know they should be utilizing their data and personalizing the user experience, but there is often a barrier of hesitation to openly treat customers differently...Read More

How to Build Brand Loyalty Today and Tomorrow

  • April 09 2018
  • Resource: Loyalty Today
  • Libby Randolph

Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty.On the surface, that can be easy to remember, but you’d be surprised how easy it is for people to forget that. So many...Read More

Setting SMART Employee Engagement Goals for 2018

  • January 23 2018
  • Resource: Loyalty Today
  • Kara Simon

Each new year brings inspiration and motivation to change. Resolutions for personal and professional goals are many, and the new year can bring opportunities to adjust programs and organizational initiatives.This could be the year your...Read More



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