CONTENT GALLERY

Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email spend 138% more than those who didn't receive email offers, and 44% of email recipients made at...Read More

While most of the marketing world is still fixated on the blurry lines that separate a CMO and CTO, a new role is emerging that may offer some clarification. Enter the Chief Customer Officer, the primary advocate for the end user and mediator on...Read More

“Are you a member of our loyalty program?”Getting to the checkout without hearing that phrase is a modern feat of humankind. Retailers, financial services, and expanding sectors like drugstores and restaurants know that loyalty...Read More

Perpetually connected customers expect support, service and individualized attention from brands, and to do it properly, companies need to execute strategies that combine the efforts of many departments. Often this is easier said than done thanks...Read More

Remember when it was surprising to learn that someone didn't have a landline phone? The "mobile-only" early adopters were objects of wonder: what if your battery dies? What if you experience a network outage? What if you lose it? Only a decade...Read More

It's fair to say that today's modern consumers are aware that a bit of information goes a long way. By sharing simple preferences with companies, a customer's experiences can be vastly improved with recommendations, preferred...Read More

Ever find yourself entering a room in your house and as soon as you cross the threshold, you think, "Why did I walk in here?" Happens to all of us. Some distraction along the way made us think of something else, our priorities changed and suddenly...Read More

Preference Management Video Series  The rise of the Internet and the proliferation of connected devices has meant that we've never had more ways to converse with brands. Connectedness supersedes geography and availability, and consumers...Read More

Bzzz. It’s your teen texting you. Bzzz. Now it’s your husband. Bzzz. Here comes a link sent to the whole family, and you brace yourself for the onslaught of reply-all group texting commentary. Bzzz. Bzzz. Bzzz....Read More

Over the 19th and 20th centuries, consumer engagement spanned the town’s lone general store where the owner knew your family and thus your needs, to industrialization and mass production creating affordability and a new level of...Read More