The Wary Are Still Willing

  • July 07 2015
  • Resource: Loyalty Today
  • Eric V. Holtzclaw

As we barrel toward a future where personalization extends to our wearable technology and our home appliances, where our fridge might talk to the grocery store or the laundry detergent supply gets replenished automatically, there's always that...Read More

FCC Reaffirms Consumer Rights: Does Your Company?

  • July 02 2015
  • Resource: Loyalty Today
  • Eric Tejeda

For companies that wiggled around loopholes and took advantage of vague definitions in the Telephone Consumer Protection Act (TCPA), they're about to be in for a rude awakening. One June 18, the Federal Communications Commission reaffirmed...Read More

Preparing for Micro-Moments

  • July 01 2015
  • Resource: Loyalty Today

The other day I was waiting to speak with the pharmacist at my local drugstore. As I sat in the waiting area, my view was of the nearby cosmetics aisle. You can safely assume I have little knowledge of the products in the cosmetics aisle. What I...Read More

Are You Ready to Win Big by Thinking Small?

  • June 27 2015
  • Resource: Loyalty Today
  • Eric Tejeda

A new webinar is live in our Resource Center – "The ROI of Big Data: Winning Big by Thinking Small." Curious? We find that a lot of brands are trying to figure out how they can leverage data being collected on customers and prospects, yet...Read More

Making the Case for Preference Management: Build or Buy?

  • June 24 2015
  • Resource: Loyalty Today
  • Eric Tejeda

Preference Management Video Series When making a case for preference management, the question at hand is often, "How much can we do in-house?" Ambitious companies often think they can build solutions to cover all their bases.A panel discussion...Read More

Men in the Marketplace

  • June 23 2015
  • Resource: Loyalty Today
  • Eric V. Holtzclaw

As marketing experts, we tend to follow demographic trends and make assumptions about behavior. One of the numbers most of us know by heart is that women make an estimated 80 percent of all buying decisions. Since they're the most important...Read More

3 Ways to Re-ignite the Bond with Current Customers

  • June 21 2015
  • Resource: Loyalty Today
  • Ernan Roman

Most companies take existing customers for granted. They make 3 deadly assumptions; customers understand everything about your products, you know everything about your customers and, customers feel you are so special that they will be yours...Read More

Shades of Grey: Decision-Making Isn’t Black and White

  • June 06 2015
  • Resource: Loyalty Today
  • Eric Tejeda

As marketers, we're often singularly focused on conversion as if it's a single act: click-throughs and messaging that guides prospects to jump in and say "yes!" to all that we offer. We look for a silver bullet and make outcomes black or...Read More

Making the Case for Preference Management: Defining the Benefits of Preference Management

  • June 04 2015
  • Resource: Loyalty Today
  • Eric Tejeda

When making a case for preference management, the two prongs of approach are usually A) strengthening compliance with privacy regulations and B) improving marketing ROI. Both are appealing, and both are correct, too. Preference management is a...Read More

Personalizing Across Properties

  • June 01 2015
  • Resource: Loyalty Today
  • Eric V. Holtzclaw

No matter whether your travel is for business or pleasure, there’s one thing that doesn’t change: the anonymous, impersonal hotel stay. You might stay at a resort with all the amenities, but it’s still not quite the comfort of...Read More

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