Welcoming the Webroomers

  • November 24 2015
  • Resource: Loyalty Today

With the rise of ecommerce, brands initially took a look at the other edge of the technology sword and declared that “showrooming” was the new enemy. Showrooming is the idea that shoppers visit brick-and-mortar stores to check out...Read More

The Customer is Wrong and Cannot Be Trusted

  • November 20 2015
  • Resource: Loyalty Today
  • Alissa Hallock

Haven't we all had those beyond awful customer service experiences? I recently had one of "those" experiences and was stunned that every interaction and communication with this major brand assumed that the customer was wrong and...Read More

Reaching a Moving Target

  • November 17 2015
  • Resource: Loyalty Today
  • Eric V. Holtzclaw

As retailers gear up for the holiday season, you can bet they're looking for the biggest bang for their buck in attracting potential shoppers. One of today's sought-after technological innovations, automated targeting, seem like an ideal...Read More

Implementation of Preference Management: Tracking Results and Proving ROI

  • October 26 2015
  • Resource: Loyalty Today
  • Eric Tejeda

A limited scope of engagement for an initial preference management project allows enterprises to build a simple, gradual case for additional investment. By streamlining metrics, something as simple as an opt-down, instead of an opt-out, can prove...Read More

Assuming Your Numbers Make Sense

  • October 19 2015
  • Resource: Loyalty Today
  • Eric V. Holtzclaw

After seeing devastating flood damage in South Carolina, newscasters began repeating the phrase "thousand-year-storm" to describe what had happened. But many mistakenly interpreted the phrase to mean that the storm was likely to happen once every...Read More

Preparing for Fall’s Windfall

  • October 14 2015
  • Resource: Loyalty Today
  • Eric V. Holtzclaw

Feel that chill in the air? That’s the signal of big things on the horizon and I don't just mean the pumpkin spice hype. For marketers, it's the start of the holiday shopping season. Thirty-two million shoppers are already be on the...Read More

Implementation of Preference Management: Centralizing Data

  • October 13 2015
  • Resource: Loyalty Today
  • Eric V. Holtzclaw

After unrolling preference management at multiple touchpoints, you will be collecting consumer information at a variety of places that can speak to customers' preferences at different interaction levels. Gathering this information allows you...Read More

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

  • October 08 2015
  • Resource: Loyalty Today
  • Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation. However, your website is only one component in your...Read More

Better Than Home, Thanks to Personalization

  • October 07 2015
  • Resource: Loyalty Today
  • Eric V. Holtzclaw

Are you already making holiday travel plans? Me too. Thanksgiving, Christmas, New Year and maybe a spring fling to somewhere warm to help forget about all that necessary travel in the first place. Unfortunately at the end of all those flights or...Read More

The How and Why of Marketing ROI

  • October 05 2015
  • Resource: Loyalty Today
  • Eric V. Holtzclaw

When Leapfrog Marketing Institute's CMO Benchmark Survey showed that 93% of CMOs were under pressure to deliver measurable return on investment, I wasn't necessarily surprised. I was sympathetic though. Sure, on its face, it’s not...Read More

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