One Scary Stat that Proves the Importance of Preference Management

  • October 30 2014
  • Resource: Loyalty Today
  • Eric V. Holtzclaw

We’ve spent a lot of time in this space talking about preventing opt-outs through preference management - the active collection, maintenance and distribution of unique consumer characteristics, such as product interest, communication channel...Read More

Is Your Preference Center Designed Responsively?

  • October 29 2014
  • Resource: Loyalty Today

According to recent Neilsen research, time spent using smartphones now exceeds Web usage on computers in the U.S., U.K. and Italy1. That’s wonderful news for smartphone manufacturers and a troubling statistic for any company whose preference...Read More

Introduction: Definition of Preference and the Collection Process

  • September 25 2014
  • Resource: Loyalty Today

For the purposes of this series, "preference" is defined as a self-reported opinion related to interaction between customer and company on topics such as product interest, channel of choice and frequency of communication.These preferences are not...Read More

Six Steps to Track Results and Prove ROI for Preference Management

  • September 12 2014
  • Resource: Loyalty Today
  • Eric V. Holtzclaw

A five-part series about the implementation of preference managementBy limiting the scope of the original preference management project, enterprises can simplify metrics and create powerful business cases for additional investment and expansion...Read More

Centralizing Data to Optimize Preference Management

  • September 08 2014
  • Resource: Loyalty Today

Preference management should be a central repository connected to all departments, units, and appropriate applications. If information isn't easily available across the enterprise, customers will be lost through repetition, contradiction and...Read More

Six Most Common Customer Interaction Points

  • September 01 2014
  • Resource: Loyalty Today
  • Robert Galop

The goal for preference management is to allow preference collection to take place across the full spectrum of prospect and customer interactions. Enterprise-level businesses engage in complex interactions that often feature an expanding set...Read More

Three Preference Management Goals

  • August 14 2014
  • Resource: Loyalty Today

In its ideal form, preference management should be present at every interaction point between company and customer, such as mobile, social media, in-store, contact center and more. However, a sweeping introduction of new functionality across the...Read More

Preparing for Preference Management Success

  • August 05 2014
  • Resource: Loyalty Today

The first of a five-part series about the implementation of preference managementPreference management typically represents a “crossover” initiative – one that begins as a marketing project, gains traction through IT and finds...Read More

5 Tips for Using Customer Data to Deliver High Value

  • July 25 2014
  • Resource: Loyalty Today
  • Ernan Roman

Customers have learned that in order to have a more customized experience they need to provide the data to drive those high-value communications and experiences. However, the burden is on marketers to become better in delivering on that...Read More

Implementing Preference Management: Moving From Discussion to Action

  • July 17 2014
  • Resource: Loyalty Today

Here's an all-too familiar scenario: senior leadership recognizes the need for better, more efficient customer engagement and understands that a sophisticated preference management solution is a necessary prerequisite to achieving that goal...Read More

Displaying results 91-100 (of 105)
 |<  <  2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11  >  >|