Moving From a Loyalty Program to a Loyalty Strategy

  • January 07 2019
  • Loyalty Management: Articles
  • Marlon Bowser, CEO, HTK

Lately, we’ve seen more and more brands facing up to the fact that traditional loyalty programs simply don’t work in most industries. They fail to create lasting loyalty, largely because they don’t capitalise on customer data to...Read More

The Best Way to Grow Customer Loyalty – Without a Program

  • March 27 2019
  • Resource: Loyalty Today
  • Jade McFarland, HTK

If a loyalty program isn’t right for your business, how do you invest in customer retention and loyalty? The solution lies in creating emotional connections through personalized engagement.Google “how to grow customer loyalty&rdquo...Read More

3 Tips for a Stress-Free Loyalty Platform Migration

  • December 03 2018
  • Loyalty Management: Articles
  • The HTK Team

Migrating your loyalty program onto a new platform can have a substantial impact for your business – whether it’s improving customer loyalty through more engaging experiences, or saving your team time thanks to a simpler user interface...Read More

Thinking About AI? Start With The “Why”.

  • February 26 2019
  • Resource: Loyalty Today
  • The HTK Team

According to a recent article by Retail Week, the majority of retailers have already bought into the idea of AI – with 74% investing in pilot projects. Yet when asked why they wanted to pursue this new technology, most retailers couldn&rsquo...Read More

3 Ways to Power Up Your CX in 2019

  • January 22 2019
  • Resource: Loyalty Today
  • Jade McFarland, HTK

Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or meeting customers’ expectations? If the answer is anything other than a resounding “Yes!”, don’t worry –...Read More

4 Signs It’s Time to Migrate to a New Loyalty Platform

  • January 04 2019
  • Resource: Loyalty Today
  • Jade McFarland

By now, you’ve probably caught wind of some changing perspectives in the loyalty industry.Many businesses are beginning to recognize that transaction-based programs (those that reward customers based solely on spend/frequency) are losing...Read More

How to Shift from Discount-Driven Retention to Personalized Offers

  • March 01 2018
  • Loyalty Management: Articles
  • The HTK Team

Let's get one thing out of the way now: Customers love discounts. After all, who doesn't like spending less money? There's something about the feeling of getting a good deal that makes people happy – and drives changes in...Read More

Time to level-up your customer experience

  • December 06 2017
  • Resource: Loyalty Today
  • Jade McFarland

These days, delivering engaging experiences is essential to sustaining competitive advantage and earning lasting loyalty. But many brands find themselves struggling to keep up with rising consumer expectations and an ever-growing array of...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?