Moving From a Loyalty Program to a Loyalty Strategy

  • January 07 2019
  • Loyalty Management: Articles
  • Marlon Bowser, CEO, HTK

Lately, we’ve seen more and more brands facing up to the fact that traditional loyalty programs simply don’t work in most industries. They fail to create lasting loyalty, largely because they don’t capitalise on customer data to...Read More

3 Mistakes That Can Undermine Your Personalization Strategy

  • July 09 2019
  • Resource: Loyalty Today
  • HTK Team

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation.Particularly in consumer businesses, where there’s arguably more...Read More

3 Tips for a Stress-Free Loyalty Platform Migration

  • December 03 2018
  • Loyalty Management: Articles
  • The HTK Team

Migrating your loyalty program onto a new platform can have a substantial impact for your business – whether it’s improving customer loyalty through more engaging experiences, or saving your team time thanks to a simpler user interface...Read More

5 Common Fears About AI for Marketing – And How to Address Them

  • June 18 2019
  • Resource: Loyalty Today
  • Jade McFarland

This is the second post in our “AI for CX & Marketing” series – check out the first post here.If you’re trying to build AI into your martech stack, you may hit some internal resistance, whether you’re trying...Read More

Mastering Data Management for Better Personalization

  • June 10 2019
  • Resource: Loyalty Today
  • Jade McFarland, HTK

If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result.After all, it’s hard to give each customer a tailored experience if you don’t know who they are, how...Read More

The Best Way to Grow Customer Loyalty – Without a Program

  • March 27 2019
  • Resource: Loyalty Today
  • Jade McFarland, HTK

If a loyalty program isn’t right for your business, how do you invest in customer retention and loyalty? The solution lies in creating emotional connections through personalized engagement.Google “how to grow customer loyalty&rdquo...Read More

Thinking About AI? Start With The “Why”.

  • February 26 2019
  • Resource: Loyalty Today
  • The HTK Team

According to a recent article by Retail Week, the majority of retailers have already bought into the idea of AI – with 74% investing in pilot projects. Yet when asked why they wanted to pursue this new technology, most retailers couldn&rsquo...Read More

How to Shift from Discount-Driven Retention to Personalized Offers

  • March 01 2018
  • Loyalty Management: Articles
  • The HTK Team

Let's get one thing out of the way now: Customers love discounts. After all, who doesn't like spending less money? There's something about the feeling of getting a good deal that makes people happy – and drives changes in...Read More

3 Ways to Power Up Your CX in 2019

  • January 22 2019
  • Resource: Loyalty Today
  • Jade McFarland, HTK

Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or meeting customers’ expectations? If the answer is anything other than a resounding “Yes!”, don’t worry –...Read More

4 Signs It’s Time to Migrate to a New Loyalty Platform

  • January 04 2019
  • Resource: Loyalty Today
  • Jade McFarland

By now, you’ve probably caught wind of some changing perspectives in the loyalty industry.Many businesses are beginning to recognize that transaction-based programs (those that reward customers based solely on spend/frequency) are losing...Read More

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