Three Loyalty Predictions from Oracle

  • April 02 2019
  • Loyalty Management: Articles
  • Peter Mills | Loyalty360

Companies have begun to create new, non-traditional roles. Positions like “Chief Customer Officer” are being added to companies across a multitude of industries. In addition, subscription services have entered the retail space and are...Read More

How to Tell Good Data from Bad

  • August 13 2019
  • Resource: Loyalty Today
  • Peter Daisyme, Oracle

Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience.Excessive availability of...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?