Metrics and Alignment are the Keys in Loyalty Marketing Today

  • July 26 2017
  • Resource: Loyalty Today
  • Mark Johnson

The lack of metrics, as well as the absence of meaningful benchmarks within organizations around customer experience and loyalty, is something that is of concern to many of the brands we speak to at Loyalty360. This lack of metrics presents a...Read More

Digital, Social Are Channels, Not Strategies

  • January 30 2015
  • Resource: Loyalty Today

Digital Marketing, Social Media.  So often we hear people speaking these words. Often with a lofty tone as though these terms are definitive in and of their own.  “we’re focusing our efforts on digital marketing” &ldquo...Read More

The Challenge of Listening and Creating True Brand Loyalty

  • January 23 2015
  • Resource: Loyalty Today

When I sat down to talk to Mike Mansbach, CEO of customer engagement and insights platform Punchtab, one thing became very clear: The two of us were trying to understand the new marketing paradigm and provide value for Punchtab’s customers...Read More

A Tale of Customer Loyalty, Customer Experience, and Toad the Wet Sprocket

  • September 02 2014
  • Resource: Loyalty Today

It had been six years since my wife and I had been to a concert together, so last Thursday night was a very special evening for us. We live in Connecticut and we were headed to the grand opening of a new, intimate concert hall in Hartford called...Read More

Reflections from the “Back of the Bus” – A Challenge of Engagement, Simplicity, and Systems

  • August 29 2014
  • Resource: Loyalty Today

I hope everyone has a relaxing Labor Day weekend! I get to spend two or three days confined to a camp grounds surrounded by other campers and four children under 10. Not sure that is the respite I’ve been promised – Labor Day may be...Read More

Loyalty360 Tracks Array of Customer Issues in the Auto Industry

  • August 27 2014
  • Resource: Loyalty Today

Here at Loyalty360, we cover the auto industry as it pertains to customer loyalty, customer experience, and customer engagement quite extensively.For example, back in June we wrote about the J.D. Power 2014 U.S. Initial Quality Study (IQS) that...Read More

Reflections from the Back of the Bus: The CMO (Marketer) Challenge!

  • August 25 2014
  • Resource: Loyalty Today

It has been a while since I last penned a piece. Summer (for those of you who have kids) tends to be a time when the challenges of balance come to forefront. The challenge of balancing the logistic complexity of four kids, a family and a business...Read More

Some Automakers See a “Love ‘em and Leave ‘em” Mindset in Customer Loyalty

  • August 25 2014
  • Resource: Loyalty Today
  • Carol Smith

The next time you purchase a car, will you stick with the same brand? The manufacturer of your car hopes you do, but there are many competitors in the market and factors to consider.A few years after the economic crisis that stung the auto...Read More

Can Altcoins Be Used as a Loyalty Program for Shoppers?

  • August 20 2014
  • Resource: Loyalty Today

I came across an item on Monday from a Google Alert that related to a Bitcoin Forum that published the following email:“Hi there, I’m the CIO of Sears Canada and interested in learning about how you have used digital currency as we are...Read More

Glorious Goodwood Never Fails to Engage Customers in a Memorable Experience

  • August 07 2014
  • Resource: Loyalty Today

For more than 200 years, thoroughbreds have been racing at Goodwood Racecourse in West Sussex, England, about 60 miles from London. This iconic five-day race meeting is a customer attraction like no other for racing fans in England and throughout...Read More

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