CONTENT GALLERY

It's nearly impossible to grow a business without one key component: a loyal customer base who keeps coming back for more. Even better than that? A base of customers so devoted they become brand ambassadors. Brand ambassadors aren't just...Read More

If all consumers had the same wants, concerns, motivations, and sticking points, designing a rewards program would likely be a pretty simple task. However, that conformity could also turn the world into a boring, monolithic place—and nobody...Read More

Loyalty inflation has sent programs into a downward spiral—but there is a way out  Loyalty in the post-pandemic worldDuring the COVID-19 pandemic, brands turned to their loyalty programs to extend a lifeline to their customers. They...Read More

Program managers have learned over loyalty’s 40-year history that both financial and experiential elements are needed for a strong value proposition. Customers have long wanted both tangible and emotional inspiration – and if they get...Read More

Bakkt® takes the pain points that loyalty program owners are facing and helps turn them into opportunities for loyalty solution innovation. Our latest report, “Accelerating Loyalty Value to Drive Engagement and ROI&rdquo...Read More

Look at the typical consumer's email inbox, and you’re likely to see an inundation of messages from different loyalty programs, all clamoring for attention. This isn’t happenstance.  American households today belong to an...Read More

Suddenly, the "metaverse" is everywhere in business.1 And maybe your company isn't ready to dive headfirst into this still-fuzzy concept of a world in code. But it's a good time to contemplate the role digital assets should play...Read More

There is no doubt that the news over the past few weeks has been shocking to us all and it is disheartening to see such risky and inappropriate practices come to light. It will take some time to learn exactly what transpired and how many consumers...Read More

Some historians date the first loyalty programs all the way back to Ancient Egypt, where wooden tokens were exchanged for rewards like beer and bread. Flash forward 5,000 years, and these programs are still as popular as ever. However, they never...Read More

Bitcoin and other cryptocurrencies aren't just for digital payments enthusiasts. Cryptocurrencies have completely changed the landscape of digital payments.1 They've given some people untraditional ways be part of the digital economy.In...Read More